April 2016 Blog Posts (75)

When You Can Hire a Limo Party Bus

Dо уоu knоw thаt уоu саn make уоur party special extra by hiring limo party bus? Mоѕt people…

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Added by James Jones on April 29, 2016 at 3:06pm — No Comments

The “90 Day Wonder”

I want to take a couple of minutes to discuss with you the phenomenon affectionately known as "The 90 Day Wonder". For those of us unfamiliar with this phenomenon, let me 'splain it to you.

The 90 day wonder is the sales associate, brand new to the business, who starts out like gang-busters. Who, for the first couple of months, lead the field. Then,…

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Added by Michael D. Hargrove on April 29, 2016 at 2:03pm — 4 Comments

When You Pay Peanuts - You Get Monkeys

EMPLOYMENT AD FOR CAR DEALERS 



Wanted unambitious person sales position. Low Pay - Long Hours - Must Work Nights and Weekends - AND must be able to withstand consumer abuse and ridicule. You must be educated, and clean cut, well dressed with no drugs or bad habits. People with families preferred.



MAN, WHO…

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Added by James A. Ziegler on April 29, 2016 at 1:30pm — 9 Comments

Helping Our Customer Flip The Switch

Have you ever had a salesperson tell you they’re having trouble asking for the sale between the demo and the write up? If you’re a salesperson, is this problem one you’re familiar with?

First let me reassure you that this is a common challenge for car salespeople today and a fairly simple one to remedy. This challenge is due in no small part to the fact that the way…

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Added by Michael D. Hargrove on April 29, 2016 at 1:00pm — No Comments

3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.

 

This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act unscrupulously and falsely boosted their reputation by posting…

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Added by Timmy D. James on April 29, 2016 at 9:23am — 1 Comment

Can Facebook Instant Articles help your business?

Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's Hard Facts now for more info!…

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Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments

5 Important Events Where Renting an MPV is Ideal

A mini multi-purpose vehicle, more commonly known as an MPV, is typically a high-end vehicle choice for larger passenger loads. Similar to an estate car, mini MPVs boast excellent off-road and on-road capabilities and are often very spacious and luxurious with excellent value-added features. For this reason, they are always a hugely popular choice with customers looking to arrange car hire in Newcastle and across the UK.

There are plenty…

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Added by mary yohanan on April 29, 2016 at 4:52am — No Comments

Why Do Your Marketing Results Disappoint?

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

 

Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?



I see it happen all the time. A dealer sends out an email for something such…

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Added by Alexia E Henson on April 28, 2016 at 8:29am — No Comments

Crossovers Continue to Be in Strong Demand

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on April 27, 2016 at 4:26pm — No Comments

Get Ready, the Cheese is Moving Again!

The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish. In the last ten years the most powerful agent of change in dealerships has been technology. Think about how technology, in all its forms, has changed the way your business…

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Added by Erik Nachbahr, CISSP on April 27, 2016 at 1:21pm — No Comments

My Largest Lesson

My Largest Lesson

One of the greatest privileges in life is doing something you love. Coaching dealerships fixed operations for improvement is truly something I love however, today I’d like to share my largest lesson with you.



Understand that everyone has parts of what they do that they don’t enjoy. For me the task I don’t enjoy is marketing and sales. I’m sure all of us of been…

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Added by Rob Gehring on April 27, 2016 at 12:30pm — No Comments

Public Relations: The New Home of Content & Social Media Marketing?

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases. The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure and get our clients and their products in front of target…

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Added by sara callahan on April 27, 2016 at 8:43am — No Comments

What's holding your business back?

How do you see your business growing to meet the changing demands of your customers?

In this week's Think Tank Tuesday, I'm joined by the Director of the Association of Danish Dealers.



Thomas Møller Sorensen addresses the change that is currently needed for businesses in Denmark to remain profitable. As a business owner, insecurity and resistance to change will hinder you from successful new business models.

Can you adjust your current processes to create new successful…
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Added by Paul Potratz on April 26, 2016 at 3:56pm — No Comments

Gubagoo ChatSmart Presented with DrivingSales Dealer Satisfaction Award

 

Gubagoo ChatSmart received a “Top Rated” Award for Dealer Satisfaction in the Chat Products Category

 

West Palm Beach, FL – April 26, 2016 – Gubagoo ChatSmart is the recipient of a “Top Rated” Chat Products award in the seventh annual DrivingSales Dealer Satisfaction Awards.

 

“We are honored to receive a DrivingSales Dealer Satisfaction Award for ChatSmart,”…

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Added by Crystal Hartwell on April 26, 2016 at 10:28am — No Comments

How One Dealership Found the Recipe for Success in Customer Engagement

Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.

 

Social media reach has decreased, digital marketing is ever more challenging and direct mail sometimes goes straight into the trash. This…

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Added by Mike Gorun on April 26, 2016 at 8:38am — No Comments

5 Tips to Increase Express Auto Service Sales

DEALERSHIP SERVICE DEPARTMENTS: MAKE A GOOD FIRST IMPRESSION

As the recession loosens its tight grip on our economy and businesses, vehicle sales have begun to steadily climb nationwide.  As a result, a very important decision is looming for auto dealers.  Many of the customers that are purchasing today are doing so for the first time in several years. As…

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Added by Jeff Cowan on April 25, 2016 at 1:40pm — No Comments

Rosner Auto Group Retains Helion Technologies to Aid with Dealerships' Transition and Ongoing IT Services

Timonium, MD -- April 25th, 2016 -- Helion Technologies, a leading provider of information technology (IT) solutions for auto and truck dealers, announced today the addition of the Rosner Auto Group, based in Virginia and Florida, to its list of clientele. The Rosner Auto Group was formerly an eight-store dealership group with a body shop. In June 2015, the owners decided to sell two stores and split the remainder of the group…

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Added by Erik Nachbahr, CISSP on April 25, 2016 at 11:10am — No Comments

Auto/Mate Releases Free eBook: The Auto Dealer's 10-Step Guide to Using Mobile Tablets in Service, Sales and F&I

Albany, N.Y. – April 25th, 2016Auto/Mate Dealership Systems announced today that it is releasing a free eBook for download, titled The Auto Dealer's 10-Step Guide to Using Mobile Tablets in Service, Sales and F&I. The eBook is designed to…

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Added by Mike Esposito on April 25, 2016 at 10:03am — No Comments

How To Get The Best Deals On A Mazda

We all want a good car at a price range that suits us. Mazda cars are genuinely strong and sturdy and good to drive on the Toronto roads. They are a good option to look at if you are planning to buy a new car but you should always buy these cars from a trusted Mazda dealership. This is because these dealers will offer you the best prices and know what car will suit you and your family best. They will be able to pick a car for you based on your need and will also give you tips on how to…

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Added by Kevin Lee on April 24, 2016 at 3:03am — No Comments

Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard FactsSamantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its…

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Added by Paul Potratz on April 22, 2016 at 2:45pm — No Comments

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