July 2011 Blog Posts (164)

Now what? What is your gameplan to get the customer back?

The customer has been in your dealership; as usual your team could not for whatever reason sell them a vehicle. In 80% of cases this is the reality right?

The next step for most Salespeople, Sales Manager and BDC representatives is to offer the customer a better deal, a better trade in value etc. The problem with this game plan is in most cases it's not enough to motivate the customer to come back to the store. In addition if it is you and I both know the discount is a starting point…

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Added by Ian nethercott on July 13, 2011 at 10:57am — No Comments

Are YOU helping to develop your people?

For most organizations…the process of interviewing…hiring…and training a new employee…doesn’t last long…



Most organizations feel that they have hired a competent individual…and the individual will inspire themselves to learn and grow…



The sad part is…organizations expect ALL employees to come out of a pretty little gift-wrapped box…with all of the knowledge and discipline…to go forward…



All the organization needs to do…is to take that individual… out of that… Continue

Added by Jim Kristoff on July 13, 2011 at 10:03am — 3 Comments

That Pesky Groupon Model Surfaces for Auto Sales . . .

Here we finally have a car dealership using Groupon for CAR DISCOUNTS (Cadillac and Groupon).  People can purchase an amount off the car later for buying a coupon for a lesser amount now.

 

I tried to get four separate dealers to try this last year. I'll get…

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Added by Keith Shetterly on July 13, 2011 at 10:00am — 1 Comment

You are the total package

You have everything you need to be an impact player in this world. You are equipped with unique talents to reach your potential. When you discover your talents and and refine your skills,you become unstoppable. There are no extraordinary people out there, only…

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Added by Marsh Buice on July 13, 2011 at 9:39am — 8 Comments

A Trip Down Memory Lane...

Here's a question -- what's the craziest or most clever marketing scheme you've seen from a car dealer?

 

Some of the old giants in the industry -- Jim Moran, Cal Worthington, Earl Muntz andcountless others -- put together some wild and over the top marketing schemes. Moran probably was the first dealer to advertise on TV with a variety show and his sponsorship of a wrestling show in Chicago long before he created JM Enterprises, the largest Toyota distributorship in the…

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Added by Cliff Banks on July 13, 2011 at 9:16am — 1 Comment

Why is it that customers don't buy cars?

When I first started working in the industry over 25 years ago now, I always asked this question. We know that customers "Hate Buying Cars" for the most part. We also know that like visiting a dentist, lawyer, or doctors office they would not be in a store unless they were servicing their car or needed a new or used vehicle.

So the question is why is it that customers who visit the showroom don't buy cars?…



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Added by Ian nethercott on July 12, 2011 at 11:15pm — No Comments

Import-Brand Dealerships Selling More Accessories as Vehicle Inventory Drops

June AOA Accessories Trend Report shows auto dealers most impacted by tsunami generating 30% more accessories revenue, than in each of previous five months.

 

izmocars (http://www.izmocars.com) today released its June 2011 AOA Accessories Trend Report(1), which studied accessories sales data of dealerships whose…

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Added by Crystal Hartwell on July 12, 2011 at 2:13pm — No Comments

Installing Google Analytics on Your Dealership Website

No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”.  You want to “trust, but verify” your website provider’s analytics by making sure they are similar to those in Google Analytics.  At DealerOn, we have made it a standard part of our process to create a Google Analytics account for each of our customers’ websites. 

 

Luckily, if your auto…

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Added by Ali Amirrezvani on July 12, 2011 at 10:43am — No Comments

Are You Doing Business On The Internet Or Are You Just Online?

BDC, Internet Department, Web Sites.  Yes it seems that dealers are really jumping in on doing business in the 21st century.  Me too.  I am always looking for ways to spread the word, promote, solicit, and generate business using the power and the economy of the Internet.  In fact, just this morning, I sent out a small blast to 500 select dealers promoting a new service offering.  I was amazed and shocked at what I learned.

 

Our…

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Added by John Fuhrman on July 12, 2011 at 10:30am — No Comments

Fixing Template Emails to Get Results

I remember as a child my mother sitting us kids down after a holiday or birthday to write handwritten thank you notes for any gifts we had been given.  It was a chore that as a child I found little value and a whole lot of grief in participating.  As an adult, I have learned that it is the little things in life that make an experience memorable. 

 

We all have mailboxes full of canned…

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Added by Stephanie Young on July 12, 2011 at 9:30am — 8 Comments

Customer Pay Work

Customer pay service work is the best way to grow cash flow from fixed operations. Be sure your staff starts with a good walk around inspection and takes the time to interact with the customer in detail. Maintenance that has in the past been missed and not recommended must be the primary focus. Dust off the flush equipment and get aggressive in checking fluid conditions. People are keeping their vehicles longer and are more willing to put money into maintenance. Be sure your customers…

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Added by Rob Gehring on July 12, 2011 at 8:51am — No Comments

How to get more appointments that show?

How can car dealerships all over the world get more appointments that show up at your automotive dealership? In order to determine the answer to this fantastic question, we need to look at the problem first.

The problem is: salespeople, managers, service writers, even BDC representatives are not giving customers a reason to return the dealership. They may be calling the customer back, but best intentions rarely get you to the finish line.

 

The question is what are they…

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Added by Ian nethercott on July 11, 2011 at 7:32pm — No Comments

Best Motivational video under 10 minutes long?

I love watching good, strong short motivational videos.  I just watched the Steve Job commencement address at Stanford, though it was 15 minutes long it's Steve Jobs...So I was entertained.  My personal favorite under ten minutes is Anthony Robbins telling the Sylvester Stallone Story.   I am curious who might have other great motivational stuff for me to listen to (Short and to the point to get my day going) and share with everyone here.  Thank you in advance for any thoughts and…

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Added by Troy Spring on July 11, 2011 at 5:57pm — No Comments

A Sales Meeting to Fire Up the Troops...

I tweaked a speech by General Patton for a sales meeting; enjoy...

"Sales staff, this stuff that some sources sling around about Lithia wanting out of this sales war, not wanting to sell, is a crock of bull. Lithians love to fight and to sell, traditionally. All real Lithians love the sting and clash of negotiating. You are here today for three reasons. First, because you are here to provide for your families and your loved ones. Second, you are here for your own self respect, because…

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Added by Brad Alexander on July 11, 2011 at 1:36pm — 1 Comment

One of our Carolina VW Dealership's Seeking Sales Manager

Volkswagen Dealership located in the Carolinas is seeking a qualified and motivated candidate to fill the position of automotive sales manager. Candidate must have extensive successful experience running a Volkswagen Store as well as possess team building and leadership skills. Ideal candidate will be able to seize Volkswagen momentum to grow business.

This is a long-range career opportunity with generous compensation, flexible schedule and full benefits package. There are unlimited…

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Added by Paul Potratz on July 11, 2011 at 1:32pm — No Comments

Use the "3T System" to make more money in Fixed Ops.

Making more Money in Fixed Operations is everyone's goal.



Think not?



Just go tell your Dealer Principal that this month you've decided that making money is not important... and see what happens to you, Mr. /Ms. Jobless.



Making money is much easier when you use a system to do it and it is much better than just wishing for more Money. Use the "3T System" to drive more dollars to the bank.



The first T stands for "Tell Everybody" what you want to… Continue

Added by Leonard Buchholz on July 11, 2011 at 12:00pm — 1 Comment

I Want You To Sell Me a Car. PLEASE.

 



I've been known to buy things that I don't need. 

 

I'm not a hoarder. You won't see me on A&E, at least not yet.  I prefer to call myself a "Supporter of a Good Salesman."

 

That being said, I'm a tough girl to sell. I have years and years of bad relationships and mommy/daddy issues that can attest to this. Also a monthly visit to a therapist who will state in a court of law, that I don't buy it…

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Added by Katie Colihan on July 11, 2011 at 10:20am — 6 Comments

Do Not Ignore Google+ - Get Started Today



Jump In - I'll Send You An Invite!



I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmailer.com and I'll send you an invite so you can get started.

 

You…

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Added by Brian Pasch on July 11, 2011 at 7:47am — 2 Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 8

Our team’s official Ford Motor Company job title is Digital Marketing Consultant. Sounds cool. I like it.



But it’s actually a misnomer as it suggests that we want to sell you SEO/SAO, website development, lead generation and other services. And we don’t.



For some time now I’ve been telling people that our real title should be Best Practices Consultant: Internet-based Retail New Car Sales. But besides being too long, it’s also inadequate because it suggests (to me, anyway)… Continue

Added by Trace Ordiway on July 10, 2011 at 8:58pm — No Comments

You can't avoid Change!



Why are dealerships and dealer management so afraid of change? Naturally all human beings are afraid of change and reluctant since this requires breaking habits and stepping into the unknown. Successful businesses all require change, it is necessary in order to excel and be more productive. We need change to impact the way our employees and staff operate and function daily so that business can be more productive and be more affective. Quality Control! You…

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Added by Lizelle Landino on July 10, 2011 at 4:46pm — No Comments

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