July 2016 Blog Posts (94)

Benefiting from Pay-per-Click

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this week’s #HardFacts to uncover what these features are and how it can help your business.

Price ad extensions are the most useful to every business because it has everything to do with offering a product or service…

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Added by Paul Potratz on July 29, 2016 at 5:22pm — No Comments

Catch More Customers with a Contagious Sales Event

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as opposed to a trickle of customers over the course of a week.  Sales days…

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Added by Alexia E Henson on July 29, 2016 at 11:09am — No Comments

68% of Instagram Users Aged 13-24 Interact With Brands Regularly

68% of Instagram Users Aged 13-24 Interact With Brands Regularly from AutoAlert on Vimeo.

Instagram is more popular than ever before, especially for businesses that want to…

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Added by Joseph Little on July 29, 2016 at 9:00am — No Comments

5 Immediate Steps to Follow After Buying a Used RV

Purchasing a used motor home is a great money-saving decision. However, to make the most of it you need to follow a few steps right after you bring home your rig from the dealer. Following are the five basic things that you must do.…

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Added by Irene Simpson on July 29, 2016 at 7:15am — No Comments

Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction is completed next month. The new Cars.com will have the largest dealer review platform in the industry, with more than 4 million consumer…

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Added by Aubrey Hankins on July 28, 2016 at 4:37pm — No Comments

Are Genuine OEM Car Parts Worth Paying A Little Extra For?

Your car, at some point in its lifetime, will require some form of work doing to it which could mean installing a new part.

 

When it comes to purchasing a new part for your vehicle, you’ll be presented with one of two options. The first would be to source the parts from a genuine Original Equipment Manufacturer (OEM) parts, or secondly you could opt to go to an independent garage.

 

Opting for…

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Added by Simon Hopes on July 28, 2016 at 10:26am — 1 Comment

Buy OEM Spare Parts for Honda Motorcycle

Have you ever heard about price comparison shopping engines? These are websites that help find items from the cheapest sellers. Using one of them, I have recently saved $55.

Parts.fo is a spare parts finder that I prefer, which makes it easy to shop online for parts that perfectly fit my motorcycle.

Wide Selection of…

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Added by Simon Hopes on July 28, 2016 at 8:30am — No Comments

2016 Porsche 911 - When Design is defined by Elegance of Function

The latest model Porsche 911, 2016 has so far confirmed exactly what most of the Porsche Greensboro NC experts already suspected. Other than mild updates inside and out, the new model remains almost the same as before. Apart from  turbo charging, the new model also features an updated chassis, rear axle steering, improved dynamics, upgraded in-car technology and the likes.…

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Added by Simon Hopes on July 28, 2016 at 8:15am — No Comments

Get Going

Get Going

 

We are in the last week of July and no…

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Added by Rob Gehring on July 27, 2016 at 11:30am — No Comments

Do you Value your Employees? Show Them!

A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay every single employee the exact same amount - $70,000,…

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Added by Mike Gorun on July 27, 2016 at 9:14am — No Comments

5 Ways To Get Your Sales Team Motivated

I just returned from a family vacation in Bali which I visited for the first time in my life. I was somewhat apprehensive about visiting Bali with wife and 3 young kids as I’d heard many “horror” stories of bad experiences that seem to get the attention of the media.



To my delight we had the best family…
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Added by Dave Benson on July 27, 2016 at 12:12am — No Comments

Six Steps to Becoming a Game Changer!

     In last month’s column I presented differences in the mindset and behaviors of three primary performance groups: caretakers, playmakers and game changers. If you missed that piece, you may wish to find it in the archives, as it will create the perspective that makes the six steps I present here more meaningful.

 

For a brief summary of caretakers, playmakers, and game changers, consider that: 

  • Caretakers are steady baseliners who do dependable work, but no…
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Added by Dave Anderson on July 26, 2016 at 7:38pm — 2 Comments

Increase Service Department Revenue By Up To 20%

Cars Are Getting Older.....And They're Going To Need Repairs! Which most American's cannot afford.





The average age of a vehicle on the road reached 11.5 years (…

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Added by Thomas Nellis on July 26, 2016 at 4:39pm — 4 Comments

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase? According to Turning…

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Added by Larisa Bedgood on July 26, 2016 at 2:23pm — No Comments

Periscope Replay Highlights, Tweet Embedding, & Live Autoplay

This Week in Social Media

News for the Week of July 25

Periscope Replay Highlights, Tweet Embedding, and Live Autoplay

Periscope has been busy adding new features, and users can look forward to checking out the latest, such as Replay Highlights, Tweet Embedding, and Live Autoplay.  The new features make it…

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Added by Joseph Little on July 26, 2016 at 1:00pm — No Comments

Are You Missing the Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…

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Added by Paul Potratz on July 26, 2016 at 10:31am — No Comments

A Special Kind of Crazy

This is for those special wonderful crazy people with an idea who are about to throw caution to the wind and become an entrepreneur. For those who are about to abandon comfort and security for a 200 miles per hour roller coaster ride that has never been tested.

This is for those people - men and women, young and old - who have quit listening to the doubters. This is…

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Added by Paul Cummings on July 26, 2016 at 10:00am — 2 Comments

Social Media and Security: This Could Be Important!

These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now also be said to be a:

  1. Marketing channel
  2. Content distribution channel
  3. Customer…
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Added by sara callahan on July 26, 2016 at 8:12am — No Comments

3 Ways To Sell More Cars Using Your CRM

Who is going to be the most ideal customer to purchase from your dealership? The question so many ask, and so many wish they had the answer to. The obvious answer would be an existing customer, preferably one who purchased their most recent vehicle from you. Your dealership has already built a relationship…

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Added by Aubrey Hankins on July 25, 2016 at 1:10pm — 1 Comment

Brand Reputation is Key Critical for Car Dealers

Brand Awareness is Meeting Brand Reputation

Opinion Elites are growing in numbers.  Opinion Elites use online brand reputation websites before they make a purchase.    Researching your brand reputation is especially important to Opinion Elites if they have no prior knowledge of your business.   In other words, word of mouth…

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Added by David Whitt on July 25, 2016 at 11:47am — No Comments

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Master the Art of Execution

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Maximizing Dollar per Unit in Operation

Scot Eisenfelder shares a factor that dealerships should be looking at in order to maximize revenue at their dealerships.
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Social Media vs Broadcast Media

Account Manager Mike Correra explains the difference between social and broadcast media in this video blog.
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Jeff Cowan posted a blog post

Write Service Podcast: Episode 70- Q & A with Jeff Cowan- Service Advisors MUST LISTEN!

This week, Jeff does some Q & A from his viewers! After Jeff had been on the road for a few…See More
Thursday
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Lease Credit Approvals Dip Slightly To 68.9% in August

Lease Approval Ratings Drop Slightly in August Following Increase in JulySwapalease.com, the…See More
Wednesday
Crystal Hartwell posted a blog post

SureSale Certified Increases Used Vehicle Sales and Turn Rates for North Carolina Dealership

 New case study shows how Reed-Lallier Chevrolet leveraged this one-of-a-kind CPO program to…See More
Wednesday
Bill Wittenmyer posted a blog post

Stop being lead-centric. It’s about the customer experience.

Today’s customers expect and demand an amazing customer experience. The dealership with the right…See More
Wednesday
Reynalda Lor posted a discussion

Car Dealership Design Ideas?

Greetings!According to our marketing and HR teams, the sitting arrangements, interior and exterior…See More
Wednesday
Rob Gehring posted a blog post

Overrides

Today’s…See More
Sep 17
Bill Wittenmyer posted a video

WittsWiseWords: Super Workers

Are you setting your employees up for success? In this #WittsWiseWords, automotive retail expert Bill Wittenmyer talks about why your super-start employee ma...
Sep 16
Michael Trasatti posted a video

New Thought Processes in Hiring

Mike Trasatti shares why companies should rethink their hiring processes in this video blog.
Sep 16
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Top Anti Phishing Softwares that are Affordable

As the security threat is increasing more, people look for a secure way to increase their data…See More
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