July 2016 Blog Posts (83)

Benefiting from Pay-per-Click

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this week’s #HardFacts to uncover what these features are and how it can help your business.

Price ad extensions are the most useful to every business because it has everything to do with offering a product or service…

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Added by Paul Potratz on July 29, 2016 at 5:22pm — No Comments

Catch More Customers with a Contagious Sales Event

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as opposed to a trickle of customers over the course of a week.  Sales days…

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Added by Alexia E Henson on July 29, 2016 at 11:09am — No Comments

68% of Instagram Users Aged 13-24 Interact With Brands Regularly

68% of Instagram Users Aged 13-24 Interact With Brands Regularly from AutoAlert on Vimeo.

Instagram is more popular than ever before, especially for businesses that want to…

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Added by Joseph Little on July 29, 2016 at 9:00am — No Comments

5 Immediate Steps to Follow After Buying a Used RV

Purchasing a used motor home is a great money-saving decision. However, to make the most of it you need to follow a few steps right after you bring home your rig from the dealer. Following are the five basic things that you must do.…

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Added by Irene Simpson on July 29, 2016 at 7:15am — No Comments

Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction is completed next month. The new Cars.com will have the largest dealer review platform in the industry, with more than 4 million consumer…

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Added by Aubrey Hankins on July 28, 2016 at 4:37pm — No Comments

Get Going

Get Going

 

We are in the last week of July and no…

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Added by Rob Gehring on July 27, 2016 at 11:30am — No Comments

Do you Value your Employees? Show Them!

A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay every single employee the exact same amount - $70,000,…

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Added by Mike Gorun on July 27, 2016 at 9:14am — No Comments

5 Ways To Get Your Sales Team Motivated

I just returned from a family vacation in Bali which I visited for the first time in my life. I was somewhat apprehensive about visiting Bali with wife and 3 young kids as I’d heard many “horror” stories of bad experiences that seem to get the attention of the media.



To my delight we had the best family…
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Added by Dave Benson on July 27, 2016 at 12:12am — No Comments

Six Steps to Becoming a Game Changer!

     In last month’s column I presented differences in the mindset and behaviors of three primary performance groups: caretakers, playmakers and game changers. If you missed that piece, you may wish to find it in the archives, as it will create the perspective that makes the six steps I present here more meaningful.

 

For a brief summary of caretakers, playmakers, and game changers, consider that: 

  • Caretakers are steady baseliners who do dependable work, but no…
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Added by Dave Anderson on July 26, 2016 at 7:38pm — 2 Comments

Increase Service Department Revenue By Up To 20%

Cars Are Getting Older.....And They're Going To Need Repairs! Which most American's cannot afford.





The average age of a vehicle on the road reached 11.5 years (…

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Added by Thomas Nellis on July 26, 2016 at 4:39pm — 4 Comments

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase? According to Turning…

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Added by Larisa Bedgood on July 26, 2016 at 2:23pm — No Comments

Periscope Replay Highlights, Tweet Embedding, & Live Autoplay

This Week in Social Media

News for the Week of July 25

Periscope Replay Highlights, Tweet Embedding, and Live Autoplay

Periscope has been busy adding new features, and users can look forward to checking out the latest, such as Replay Highlights, Tweet Embedding, and Live Autoplay.  The new features make it…

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Added by Joseph Little on July 26, 2016 at 1:00pm — No Comments

Are You Missing the Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…

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Added by Paul Potratz on July 26, 2016 at 10:31am — No Comments

A Special Kind of Crazy

This is for those special wonderful crazy people with an idea who are about to throw caution to the wind and become an entrepreneur. For those who are about to abandon comfort and security for a 200 miles per hour roller coaster ride that has never been tested.

This is for those people - men and women, young and old - who have quit listening to the doubters. This is…

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Added by Paul Cummings on July 26, 2016 at 10:00am — 2 Comments

Social Media and Security: This Could Be Important!

These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now also be said to be a:

  1. Marketing channel
  2. Content distribution channel
  3. Customer…
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Added by sara callahan on July 26, 2016 at 8:12am — No Comments

3 Ways To Sell More Cars Using Your CRM

Who is going to be the most ideal customer to purchase from your dealership? The question so many ask, and so many wish they had the answer to. The obvious answer would be an existing customer, preferably one who purchased their most recent vehicle from you. Your dealership has already built a relationship…

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Added by Aubrey Hankins on July 25, 2016 at 1:10pm — 1 Comment

Brand Reputation is Key Critical for Car Dealers

Brand Awareness is Meeting Brand Reputation

Opinion Elites are growing in numbers.  Opinion Elites use online brand reputation websites before they make a purchase.    Researching your brand reputation is especially important to Opinion Elites if they have no prior knowledge of your business.   In other words, word of mouth…

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Added by David Whitt on July 25, 2016 at 11:47am — No Comments

Power Closing Phrases

Occasionally at our workshops, someone will bring up the subject of “power closing phrases”. The discussions that follow are very lively, quite humorous at times, loads of fun, and they include everyone sharing their own power phrases, their ideas about closing on the final objection, and experiences when using them.

What I thought I’d do is share with you what I…

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Added by Michael D. Hargrove on July 23, 2016 at 12:00pm — No Comments

Too Many Hands In The Cookie Jar

Hi,

It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and doing my thing. But guess what...

I am here to tell you that there is a…

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Added by Stan Sher on July 22, 2016 at 3:00pm — No Comments

Seasonal Declines

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by Black Book on July 22, 2016 at 2:31pm — No Comments

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Dane Saville posted a blog post

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media…See More
Friday
Scot Eisenfelder posted a video

CarMax is winning by Playing Moneyball

Scot Eisenfelder explains how CarMax enjoys tremendous market value by levering its data in every single operation.
Friday
Jim Flint posted a blog post
Friday
Mike theCarGuy Correra posted a video

Can New Technology Make A Dealership Less Efficient?

Mike Correra shares how dealerships can adopt new technology more efficiently.
Friday
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Thursday
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Thursday
Lehel Reeves posted a video

3 Types of Video that Lead to Increased Lead Conversion

Lehel Reeves shares three types of video responses to send to your customers that can increase show rate and lead conversions.
Thursday
Rob Gehring posted a blog post
Wednesday
Bill Wittenmyer posted a video

#WittsWiseWords: You Can Still Be The "Go-To Person" for Digital Retail

Digital retail opens new possibilities and responsibilities for engaging with today's connected car shopper. As Bill Wittenmyer explains, being the "Go-To" p...
Wednesday
Adam Swanson posted a blog post
Tuesday
Scot Eisenfelder posted a blog post

Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities [PRESS RELEASE]

Study reveals that auto groups could significantly increase customer pay revenue by marketing to…See More
Tuesday
Reynalda Lor posted a discussion

Need Suggestion About Tesla 3 Floor Mats

Greetings!We recently got a bunch of Tesla Model 3 vehicles via a private dealing with the sellers…See More
Dec 2
Timmy D. James posted a blog post

Flick Fusion Introduces Dynamic Marketing Videos (DMVs) for Auto Dealers

New platform offers cost-effective, fast solution for creating videos that promote auto…See More
Dec 2
Mike Esposito posted a blog post

Auto/Mate Integrates Dealership Management System (DMS) with Storm Kiosks Inc.’s Express Service Kiosks

Albany, N.Y. – December 2, 2019 – Auto/Mate Dealership Systems announced today it has successfully…See More
Dec 2
Aadam Alford posted a blog post
Dec 2
Ryan Holman posted a blog post

Why Servicing Your Car Timely,Is An Important Thing To Marked In a Calendar

A car is similar to any other machine that requires regular maintenance. The cars are getting more…See More
Dec 2
Zoe Sewell posted a blog post

What Are The Different Types Of Truck Alarm System: Understand Their Importance

Do you own a truck? If you have one, in that case, you need to make sure that it is safe and secure…See More
Nov 28
Dave Anderson posted a blog post

The Golden Rule for Game Changers

It's not just what you don't do to someone, but what you proactively do for them that creates…See More
Nov 26

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