July 2019 Blog Posts (60)

Are Your Phone Lines Hacker-Proof?

You know to protect your dealership computer system from hackers, but what about your phone system? Phone hacking is common and often overlooked until you get hit with fraudulent charges. According to the Communications Fraud Control Association, phone fraud costs companies over $4 billion each year. The majority of that cost is due to toll fraud;…

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Added by Tom Harsha on July 31, 2019 at 9:56am — No Comments

Change Your Words, Change Your Results

Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research from digital marketing agency Adtaxi.

 …

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Added by Bill Wittenmyer on July 31, 2019 at 8:26am — No Comments

Influencer Marketing: You Don’t Need an Instagram Model

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…

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Added by Paul Moran on July 30, 2019 at 10:07am — No Comments

It’s a WAR out there—3 Problems that Local Search Group Solves for Automotive Retailers

The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles…

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Added by Jim Flint on July 30, 2019 at 9:00am — No Comments

AS PLUGIN, ELECTRIC VEHICLE AND RIDESHARE PROGRAMS GROW, DEALERS TURNING TO F&I PRODUCTS TO SERVE CUSTOMERS

F&I Product Offerings Designed to Help Dealers Educate Customers

Protective Asset Protection, a provider of F&I programs, services and dealer owned warranty company programs, continues to ensure its F&I product offerings meet the needs of dealers selling plugin, electric vehicles…

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Added by John Sternal on July 29, 2019 at 1:45pm — No Comments

WANTALEASE.COM: NISSAN OFFERS AGGRESSIVE DEALS ON NEW LEASES IN JULY

Several Brands Offer Discounts on SUV Leases, Nissan Offers Attractive Lease Deals on Several of Their Vehicles

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July.  Several automotive brands offered discounts on SUV’s entering the month of July, with Nissan offering enticing deals to shoppers on a variety of vehicles.

The Nissan Sentra is currently priced the lowest…

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Added by John Sternal on July 29, 2019 at 11:34am — No Comments

Plan to Improve

Most people are so involved with activities of the day there is no time left for any sort of action plan to improve the results in the future. You might’ve set sales growth goals and even watch progress daily to see how you’re performing. To me, the best…

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Added by Rob Gehring on July 26, 2019 at 3:29pm — No Comments

Don’t be Generic in Your Video Marketing

Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.

 

To truly capture a customer’s attention and win their…

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Added by Timmy D. James on July 26, 2019 at 10:30am — No Comments

Omnichannel Service Marketing Yields Better Results

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.

 

To retain more of their sold customers, dealers are…

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Added by Scot Eisenfelder on July 26, 2019 at 9:54am — No Comments

Display vs Search

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.

Added by Jim Flint on July 26, 2019 at 6:00am — No Comments

Stuck for Website Content Ideas? Try This!

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Added by Brett Sutherlin on July 25, 2019 at 10:00am — No Comments

2019 Women's Car Buying Report: Key Takeaways To Maximize Sales And Service With Female Customers

According to the 2019 Women’s Car Buying Report* by JoinWomenDrivers.com, female buyers account for 45% of new car purchases. In 2018, that translated into 7.74 million new vehicles bought by women. And in addition to…

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Added by Jessica Roberts on July 25, 2019 at 9:52am — No Comments

Top Ten Digital Retailing Content Pieces for Automotive Executives

Let’s cut to the chase. Digital Retailing is the next wave in the evolution of automotive marketing. If you want to get up to speed faster than your competition take to the fast track below for my Top Ten list of Digital Retailing articles. 

10.…

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Added by Jim Flint on July 25, 2019 at 9:14am — No Comments

4 Tips for Texting Success

Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent, while email open rates hover at only 20 percent.

 

The average person looks at their mobile phone 150 times a day. It’s no wonder more than 90% of texts are read within 3 minutes…

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Added by Bill Wittenmyer on July 24, 2019 at 10:30am — 2 Comments

3 Danger Signs Your Phones are Letting You Down

I often meet with auto dealers of all sizes across the U.S., and what I’ve seen is that very few realize how many opportunities they are missing due to unhealthy phone systems. Various research has shown that calls outpace internet leads by as much as 4:1 due to mobile devices and click-to-call buttons, but many of those calls go…

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Added by Tom Harsha on July 24, 2019 at 10:05am — No Comments

5 Google Trends for the Second Half of 2019

Before we speak to 20/20 vision, let’s discuss 5 Google Trends for 2019 that have implications for Advertisers, Consumers and Dealers alike.

1.Assisted Experiences

Immersive technologies are starting to integrate. TV’s, OTT, thermostats, fridges…

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Added by Jim Flint on July 23, 2019 at 8:33am — No Comments

Auto/Mate Integrates DMS with Dealer360’s Analytics and CompTrackr Reporting Solutions

Albany, N.Y. – July 22, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Dealer360’s Analytics and CompTrackr reporting solutions. Real-time integration between the two systems ensures that dealership data being viewed is always current, authentic and precise.

 

"Running a successful dealership requires making important decisions every day. How do you know they're the…

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Added by Mike Esposito on July 22, 2019 at 9:09am — No Comments

Tips for Building Outdoor Race Car Track for Kids Backyard Activities

Building outdoor race car track for kids is one of the best ways to keep them entertained. It would also grab the attention of your whole neighborhood. So, it is indeed a clean fun from every aspect however, you need to follow the proper tips and ways to make sure that you end up with the best race car track.

Here are a few tips mentioned to help you build outdoor race car track for kids’ backyard activities.

  • Width of Track

First of all, you…

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Added by Asad Shoaib on July 22, 2019 at 12:01am — No Comments

Want More Service Revenue? Make Technician Videos!

Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.

Why do…

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Added by Ujj Nath on July 19, 2019 at 10:23am — No Comments

Geo Conquest

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies.

Added by Jim Flint on July 19, 2019 at 6:30am — No Comments

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