August 2017 Blog Posts (47)

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 10:00am — No Comments

Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution 

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Added by Steve White on August 31, 2017 at 10:00am — No Comments

Human Capital: How Teamwork Can Increase Revenue

One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and back-end gross to be high. Aside from management, there’s a simple reason to…

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Added by Chris Miller on August 31, 2017 at 9:45am — No Comments

5 Ways Students Studying an Automotive Trade Effectively Combine Studies with Work

Studying is a challenging process, especially when you study something so complex as automotive trade. But despite proper learning requires a lot of time and efforts, many students still want to find a job and to try combining their studies with work.

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Added by Lori Wade on August 31, 2017 at 4:24am — No Comments

Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other similar segments (Midsize Sedans, Midsize luxury Sedan), making it one of today’s larger cross-shopped categories.…

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Added by John Sternal on August 30, 2017 at 12:42pm — No Comments

Sustainable Marketing - Is that even a thing?

As I deleted yet one more email from a dealer I signed up with to test them (4 years ago at their request) I wondered how many emails they had sent me. Gmail does a nice job of getting rid of old email, but a search for the last two years showed 68 emails. 

By looking at the dates, 2/3rd of these were timed emails sent by the crm, the rest look like a campaign to either buy my car, which apparently is still going up in value, or some sort of branding event by the dealer.

I…

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Added by krpotter47 on August 30, 2017 at 10:00am — No Comments

Interaction isn’t ALL you should Measure: Pay Attention to What’s Working!

(Part 4 of a 4-part blog series on vehicle merchandising) 

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Added by Devin Daly on August 30, 2017 at 9:39am — No Comments

Empower Your Sales Team for Better Performance

In my lifetime I have visited hundreds …

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Added by Bill Wittenmyer on August 30, 2017 at 9:30am — 1 Comment

Become Bulletproof

New car sales across the country have been declining with many dealerships starting to feel the heat from sales departments seeing reduced performance. Fixed operations have become critical and dealerships look for ways to improve returns from their service, parts, and body shops. The fact is, I believe fixed…

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Added by Rob Gehring on August 30, 2017 at 9:00am — No Comments

Cars Average Decline is Double the Trucks

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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Added by Black Book on August 29, 2017 at 2:58pm — No Comments

Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016. The campaigns were divided into four categories based on length (1, 2, 3, 4 month lengths). Click-thru rate (CTR), and cost per visitor and cost per visit and was then calculated for each category.

1 Month

CTR Rate: 0.06%

Cost Per Visitor:…

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Added by John Sternal on August 29, 2017 at 11:18am — No Comments

Rest in Peace Multi-Point Inspections!

Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car, examines it, then gives the…

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Added by Ujj Nath on August 29, 2017 at 10:00am — No Comments

Flick Fusion's Tim James Selected by Digital Dealer to Present Special Pre-Conference Session to Vendors at Digital Dealer 23

Urbandale, IA--August 28, 2017--Flick Fusion today announced that COO Tim James was selected by Digital Dealer to give a special presentation to vendors and sponsors on Sunday, September 17th at 4:30 pm PST. The 25-minute, pre-conference session is the first of its kind and will focus on how exhibitors can maximize their ROI at the show. James will share best practices on how to effectively work a booth,…

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Added by Timmy D. James on August 28, 2017 at 10:43am — No Comments

Dealership Buy/Sells Steady in the First Half; Increased Activity Likely in Q3 and Q4, according to The Blue Sky Report™ released by Kerrigan Advisors

 

Over 200 transactions expected for the year; dealers begin taking on equity partners, while reinsurance profits increasingly factor into buy/sells, and key manager retirements spur sales  

 

Irvine, CA – August 28, 2017 – Dealership buy/sell activity during the first half of 2017 reveals a notable willingness by auto dealers to take on minority and majority equity partners, according to analysis…

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Added by Crystal Hartwell on August 28, 2017 at 10:20am — No Comments

AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

AutoHook has announced they have completed the integration process with the industry’s top leading website providers. Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer showrooms based on any specific vehicle of interest - down to the year, make, and…

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Added by David Metter on August 25, 2017 at 1:37pm — No Comments

What Dealers Had To Say About F&I Products

Protective Asset Protection, which operates dealer-owned warranty programs / F&I products (DOWC) for auto dealers, recently conducted an online survey presented to 1,500 auto dealer professionals in the U.S. Here are highlights of the results, which you may be interested in for a story:

When asked about the biggest challenge with their current F&I products, 29% of dealer respondents said both “too much of an administrative burden, and “doesn’t offer enough…

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Added by John Sternal on August 24, 2017 at 4:11pm — No Comments

Would You Like a Latté with Your Software Update?

Connected cars are officially here. The 2018 Honda Odyssey minivan is just one example of how this technology is turning vehicles into traveling entertainment centers. Inside, passengers can access a 4G LTE Wi-Fi network so they can stream videos or surf the Internet. The Odyssey also offers smartphone control of entertainment and climate control…

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Added by Erik Nachbahr, CISSP on August 24, 2017 at 10:49am — No Comments

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q2 2017

Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the second quarter, 2017 (click here to access the report). The report shows that only three brands increased in search traffic from the first quarter. Infiniti, Ram and Chrysler saw a rise in search traffic by 10%,…
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Added by John Sternal on August 24, 2017 at 9:57am — No Comments

Management Entitlement

Recently meeting with group directors for a multi roof-top franchisee, the topic of Management entitlement was the topic of discussion.  I visited nine of the eleven stores this group owned to give the 30,000 feet view of a third party.

Upon the review process I witnessed what the owners referred to as "Entitlement." When they brought this word into the conversation I was surprised. The word entitlement is being used by news sources and major media outlets as, "A given." Utilized in…

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Added by Steve Kobulnicky on August 23, 2017 at 11:46am — No Comments

Complaint Department

Recently I was at a grocery store deli to pick up my wife’s favorite cheese and learned a lesson about customer care and complaints. There was one employee in the Department cleaning the sink and a customer was patiently waiting ahead of me. I asked if she had been helped yet which caught the attention of the employee. She…

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Added by Rob Gehring on August 23, 2017 at 11:00am — No Comments

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