Social media is one of the strongest marketing strategies for dealerships. Are you using social media to its full extent? Use the KPA Social Media Checklist to keep your online presence on track.

There are plenty of tips and tricks out there for social media, but this checklist has been applied and proven to be successful specifically for car dealers.

Do you have an online presence? Make sure to provide multiple social media channels to your consumers. Currently, the…

Mid Week Motivation With Joe Cala - "Introductory Episode" Automotive Sales - Car Sales…

Mid Week Motivation With Joe Cala - "Introductory Episode" Automotive Sales - Car Sales…

On this week's Think Tank Tuesday learn how to keep your cool and avoid panic marketing. Without a plan and without a process you could find yourself left in a panic. These three tips will ensure that you have a plan in place to start strong so you always end strong and profitable.

It's no surprise that car salespeople have some stereotypes to overcome in the eyes of the automotive customer. This week’s highlighted editorial comes from Travis Miller and Jimmy Vee, founders of Rich Dealers Institute and the authors of Gravitational Marketing: The Science of Attracting Customers and Invasion of the Profit Snatchers. Their editorial, “Trust Me: I’m A Car Dealer,” from our September 2013 issue, offers different ways on how to be trustworthy and how earn the trust of…

Video is becoming more and more of an online player all the time. Just a few years ago using video for promoting any business could be tricky due to bandwidth related issues, but now video is a completely viable way for businesses of all kinds to reach more people online. People pay a good deal of attention to online video, in part, due to the fact that the novelty of video ads. Video interactivity hasn’t yet wore off and will not for years to come. Having a video…

What would you do in your sales career if you did not have limitations? Everyone has self-imposed limitations. These limitations can stem from several strong forces – environment, childhood experiences, workplace profiling, etc. Never allow anyone to pigeonhole you into who you supposedly are or who you are not.

People in your work environment continually judge you as to what your strengths and weaknesses are, and what you can or cannot do. You must realize that all of these…

Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part Two of a new series.…

Check out this educational video from Women-Drivers.com about review and reputation best practices when working with women buyers. Part One of a new series.

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I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.

As a dealer, when you look at your DMS, your photo and/or inventory service, and even your website, are they handled by companies that are either well…

By Robert Cannon, President and CEO of AutoNetTV

Fall is such a great time of year. Football.  Leaves change colors - and the temperature is so pleasant. People walk around with smiles; it’s great to be alive.

 While on vacation a couple of weeks ago, my wife and I were walking up a hill. We were holding hands, smiling and looking at the ocean.  All of a sudden…

DealersLink®, the creator of the first dealer-to-dealer marketplace in the United States, today launched their new FastBook® Mobile VIN Scanner App and cloud-based booking tool.



With the newest release of FastBook® Mobile, dealers now have the fastest and most reliable VIN scanner and vehicle valuation tool in the industry. Using…

In an era of rapidly changing digital marketing opportunities, one particular group of automotive retailers in the U.K. is making tremendous strides. L & L Automotive Group operates Mercedes-Benz and smart dealerships in Stevenage, Hertfordshire and Bishop’s Stortford. The group has been making substantial gains in online visibility, and particularly in its organic SEO results.

The gains are the result of The Group Marketing Manager at L&L Automotive, Mark…

Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of loyalty that Apple has, an interesting thought occurred to…

http://www.internetsales20group.com 856-546-2440 

DealerElite & AutoSuccess Magazine Announce 5 Scholarships For The Internet Sales 20 Group In Los Angeles, Nov 12-14  

Does your dealership have tools that should help your sales and business development people be more effective?

As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency.  It is no secret that some of the most effective dealers are making it easier to retail…

ALBANY, N.Y. – October 7th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with AutoAlert, Inc.'s data lead mining solutions. Auto dealers using both systems can leverage the comprehensive data stored in their DMS like never before, using AutoAlert®'s abilities to identify and communicate opportunities that lead to more sales and higher gross…

Excellent Equity Partnership opportunity exists in Rockland County, NY.  Existing, fully operational pre-owned automotive dealership is seeking an equity partner that can help grow their dealership.  Prior retail automotive management experience is required.  If you are interested you can contact the Dealer Principal directly by email at andy@jaraauto.com.  If contacting by email, please put "Business Opportunity" in the subject line.  Please feel free also to contact me directly if you…

How many nicknames can you think of for your television set? There’s the ‘boob tube’ and the ‘idiot box’.  It has been labeled the electronic babysitter. I’ve even seen it described as the ‘electronic plague’ and the ‘downfall of civilization’.

Now, I don’t want to just pick on television. I’m simply using it as an example of one of the many ways we waste valuable…

Giving your customers what they want is the most basic principle of selling. Still, everybody at one time or another has dealt with a salesperson who simply didn't listen to their needs. Taking time to truly understand the customer will not only help you close the deal today, it'll keep them coming back in the future.

Sell Benefits, Not Features

The biggest mistake salespeople make is in focusing on what their product or service is. Rather, it's what it does…