How Customer Reviews Affect You
Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.
Added by Paul Potratz on October 30, 2015 at 3:37pm — No Comments
Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to participate and give back in order to build a stronger community around the…Continue
Added by Joseph Little on October 30, 2015 at 12:00pm — No Comments
Click the link below to here Mark Tewart's latest podcast with AutoSuccess.
Added by Mark Tewart on October 30, 2015 at 11:48am — No Comments
Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers who place much less confidence in sales attribution when it…Continue
Added by Paul Moran on October 30, 2015 at 8:27am — No Comments
Is Your Multicultural Marketing Strategy the Best it Can Be?
As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…Continue
Added by Joseph Little on October 29, 2015 at 3:05pm — No Comments
Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand…
Added by Larisa Bedgood on October 29, 2015 at 1:58pm — No Comments
Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using…Continue
Added by Joseph Little on October 28, 2015 at 6:38pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The Black Book Market Insights report this week continues to take a look at the depreciation trends of specific Volkswagen diesel vehicles affected by the recent emissions/software situation. The report shows that…
Added by Black Book on October 28, 2015 at 1:35pm — No Comments
The web revolves around content. A lot of content. According to Internet Live Stats, there are currently around 200 million active websites. That's not individual pages, but actual unique websites that can contain millions of pages of their own.
Standing out from…Continue
Added by Mark Frost on October 28, 2015 at 10:56am — No Comments
Quick Social Selling Hacks for Automotive: Twitter and LinkedIn
Leveraging social media for sales is no longer an option. Facebook is the go-to channel for dealerships these days, but Twitter and LinkedIn are invaluable reso
urces for sales professionals willing to put in a little time and…Continue
Added by Joseph Little on October 27, 2015 at 3:30pm — No Comments
You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template
Added by Paul Potratz on October 27, 2015 at 12:04pm — No Comments
A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car - from finding the right one, to filling out paperwork,…Continue
Added by Mike Gorun on October 27, 2015 at 9:04am — No Comments
…Why buy a car from us??
Well I’m glad you asked!
I’m currently at the stage of life that every weekend seems to be filled with a children's birthday party or friends BBQ gathering. While watching the token Dad turn the sausages on the BBQ, sipping on that drink that I got from the “not so cold” esky, I start chatting to the other seemingly uncomfortable Dad’s about the same old things…
One of the typical questions bantered around is “So what do you do for a…
Albany, N.Y. – October 26th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Hiring the Best Employees." The eBook reveals the bottom line costs…Continue
Added by Mike Esposito on October 26, 2015 at 11:10am — No Comments
In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing? Certainly dealers now recognize that customer experience is the…Continue
Added by sara callahan on October 26, 2015 at 9:20am — No Comments
After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me asking for suggestions on how to handle the adverse publicity, for how to keep their team focused, and on how to prepare them for customer’s questions and concerns. Of course, there isn’t a one-size-fits-all remedy; and, while what I’m suggesting in this piece is far from the final word on the topic of crisis management, you may find some ideas to help you deal…Continue
A few weeks ago a general manager I’ve known for some time was bragging about the performance of his group’s Centralized BDC. He was almost gushing about how well they were doing and how there was no conflict between the BDC and the various floor teams. He told me…Continue
All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, we'll identify potential mistakes and correct them today!…Continue
Added by Paul Potratz on October 23, 2015 at 11:46am — No Comments
While studies show women are the fastest growing consumer group, there’s still a disconnect between the number of women purchasing in the automotive industry versus the number of women working in the industry. Not only does this have an impact on marketing style, but it also has an effect on the overall success…Continue
Added by Joseph Little on October 22, 2015 at 4:32pm — No Comments
In the modern auto dealership market, trends are quickly changing. Data and technology applications provide brand new ways to reach current customers and attain new ones – as well as market to consumers most likely to make a purchase today.
Advancements in the data-as-a-service industry has paved the way for new methods of customer acquisition which has separated into two…Continue