October 2015 Blog Posts (85)

Don't Ignore Me.

How Customer Reviews Affect You

Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.

Added by Paul Potratz on October 30, 2015 at 3:37pm — No Comments

Feldman Automotive Promotes Vehicles for Change

#CarStrong Community | Feldman Gives Back

Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to participate and give back in order to build a stronger community around the…

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Added by Joseph Little on October 30, 2015 at 12:00pm — No Comments

Discover Little Gems About Accessing the State of Your Dealership

Click the link below to here Mark Tewart's latest podcast with AutoSuccess.

http://traffic.libsyn.com/sellingsuccess/AutoSuccess_416_-_Mark_Tewart.mp3

Added by Mark Tewart on October 30, 2015 at 11:48am — No Comments

The Social Media Matrix: Do You Know Who Your Fans Are?

Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers who place much less confidence in sales attribution when it…

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Added by Paul Moran on October 30, 2015 at 8:27am — No Comments

Changes, Growth, and Trends in Multicultural Marketing

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs 

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…

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Added by Joseph Little on October 29, 2015 at 3:05pm — No Comments

3 Innovative Ways to Improve Your Dealership’s Customer Experience: Can I Have a Pedicure With My Oil Change Please?

service

Car manufacturers and dealers have historically focused on product quality and the driving experience to acquire new customers and encourage brand…

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Added by Larisa Bedgood on October 29, 2015 at 1:58pm — No Comments

VW emissions scandal

The German car giant Volkswagen has admitted to cheating emissions tests in the United States; the scandal being dubbed the "diesel dupe".  The Environment Protection Agency (EPA) revealed that some cars being sold in the US defeat devices in diesel engines that could detect when the vehicles were being tested.  These devices changed the performance accordingly to improve the emissions results.  According to Germany's transport minister, Alexander Dobrindt, Volkswagen…

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Added by Simon Hopes on October 29, 2015 at 6:58am — No Comments

Social Media Update with @SocialLittleMan

This Week in Social Media – News for the Week of October 26

Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using…

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Added by Joseph Little on October 28, 2015 at 6:38pm — No Comments

All Car Segments Declined While Pickup Trucks Held Values

 

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book Market Insights report this week continues to take a look at the depreciation trends of specific Volkswagen diesel vehicles affected by the recent emissions/software situation. The report shows that…

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Added by Black Book on October 28, 2015 at 1:35pm — No Comments

The 5 Rules of Great Content for 2016

Rules of Great Content 2016

The web revolves around content. A lot of content. According to Internet Live Stats, there are currently around 200 million active websites. That's not individual pages, but actual unique websites that can contain millions of pages of their own.

Standing out from…

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Added by Mark Frost on October 28, 2015 at 10:56am — No Comments

Taking Care of Petrol or Diesel Turbo Car!

Installing a petrol or diesel turbo kit in your car will surely add to its value. However what if after a week of installation of the kit it breaks down?

  • Turbochargers are mainly there for the main reason that you want quick and efficient car. These kinds of turbo kits are very expensive and you would not like these to be breaking down on you. This does…
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Added by Simon Hopes on October 28, 2015 at 4:20am — 1 Comment

Social Selling for Dealership Professionals

Quick Social Selling Hacks for Automotive: Twitter and LinkedIn

Leveraging social media for sales is no longer an option. Facebook is the go-to channel for dealerships these days, but Twitter and LinkedIn are invaluable reso

urces for sales professionals willing to put in a little time and…

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Added by Joseph Little on October 27, 2015 at 3:30pm — No Comments

Is Your Video Pre-Roll Effective?

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template

.…

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Added by Paul Potratz on October 27, 2015 at 12:04pm — No Comments

Is Spreading the Sales Process Out the Answer to Excellent CSI?

A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car - from finding the right one, to filling out paperwork,…

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Added by Mike Gorun on October 27, 2015 at 9:04am — No Comments

Sell What You Love & Love What You Sell

…Why buy a car from us??



Well I’m glad you asked!



I’m currently at the stage of life that every weekend seems to be filled with a children's birthday party or friends BBQ gathering. While watching the token Dad turn the sausages on the BBQ, sipping on that drink that I got from the “not so cold” esky, I start chatting to the other seemingly uncomfortable Dad’s about the same old things…



One of the typical questions bantered around is “So what do you do for a…

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Added by Dave Benson on October 26, 2015 at 7:11pm — 1 Comment

Auto/Mate Releases Free eBook: The Auto Dealer's Ten-Step Guide To Hiring the Best Employees

Albany, N.Y. – October 26th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Hiring the Best Employees." The eBook reveals the bottom line costs…

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Added by Mike Esposito on October 26, 2015 at 11:10am — No Comments

B2B Marketing in 2015: It’s Not All about Customer Experience

In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing? Certainly dealers now recognize that customer experience is the…

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Added by sara callahan on October 26, 2015 at 9:20am — No Comments

How to Lead Well When Bad Things Happen

After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me asking for suggestions on how to handle the adverse publicity, for how to keep their team focused, and on how to prepare them for customer’s questions and concerns. Of course, there isn’t a one-size-fits-all remedy; and, while what I’m suggesting in this piece is far from the final word on the topic of crisis management, you may find some ideas to help you deal…

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Added by Dave Anderson on October 23, 2015 at 5:57pm — 2 Comments

The Great BDC Robbery: How Reconciliation Allows Your BDC to Steal from You

If you're a GM or dealer principal I have to ask: Do you have any idea what your BDC is doing right now? 

A few weeks ago a general manager I’ve known for some time was bragging about the performance of his group’s Centralized BDC. He was almost gushing about how well they were doing and how there was no conflict between the BDC and the various floor teams. He told me…

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Added by Steve Stauning on October 23, 2015 at 2:12pm — 1 Comment

We need to discuss your showroom

All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, we'll identify potential mistakes and correct them today!…

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Added by Paul Potratz on October 23, 2015 at 11:46am — No Comments

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Tom Clark posted a blog post

How to change engine oil in your Bike & Cars

Engine Oil is to vehicles what blood is to human beings. It plays a crucial part in the proper…See More
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Master the Art of Execution

The reason most organizations fail to achieve desired results is because they lack an effective…See More
Friday
Sally Whitesell posted a blog post
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Scot Eisenfelder posted a video

Maximizing Dollar per Unit in Operation

Scot Eisenfelder shares a factor that dealerships should be looking at in order to maximize revenue at their dealerships.
Friday
Mike theCarGuy Correra posted a video

Social Media vs Broadcast Media

Account Manager Mike Correra explains the difference between social and broadcast media in this video blog.
Friday
Jim Flint posted a blog post
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Lehel Reeves posted videos
Thursday
Jeff Cowan posted a blog post

Write Service Podcast: Episode 70- Q & A with Jeff Cowan- Service Advisors MUST LISTEN!

This week, Jeff does some Q & A from his viewers! After Jeff had been on the road for a few…See More
Thursday
Dan Beres posted a blog post
Thursday
John Sternal posted a blog post

Lease Credit Approvals Dip Slightly To 68.9% in August

Lease Approval Ratings Drop Slightly in August Following Increase in JulySwapalease.com, the…See More
Wednesday
Crystal Hartwell posted a blog post

SureSale Certified Increases Used Vehicle Sales and Turn Rates for North Carolina Dealership

 New case study shows how Reed-Lallier Chevrolet leveraged this one-of-a-kind CPO program to…See More
Wednesday
Bill Wittenmyer posted a blog post

Stop being lead-centric. It’s about the customer experience.

Today’s customers expect and demand an amazing customer experience. The dealership with the right…See More
Wednesday
Reynalda Lor posted a discussion

Car Dealership Design Ideas?

Greetings!According to our marketing and HR teams, the sitting arrangements, interior and exterior…See More
Wednesday
Rob Gehring posted a blog post

Overrides

Today’s…See More
Sep 17
Bill Wittenmyer posted a video

WittsWiseWords: Super Workers

Are you setting your employees up for success? In this #WittsWiseWords, automotive retail expert Bill Wittenmyer talks about why your super-start employee ma...
Sep 16
Michael Trasatti posted a video

New Thought Processes in Hiring

Mike Trasatti shares why companies should rethink their hiring processes in this video blog.
Sep 16
Samuel posted a blog post

Top Anti Phishing Softwares that are Affordable

As the security threat is increasing more, people look for a secure way to increase their data…See More
Sep 16
Courtney Evans posted a blog post
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