Optimizing Facebook Marketing for Your Business

Facebook offers many ways to promote your business to its online community. From creating a Facebook Page for your business, to starting a topical group, to launching a targeted ad campaign, Facebook is becoming an increasingly important component of a company’s online marketing plan. Following are some Facebook marketing tactics that can work for your business:

• Share your content. A Facebook presence should be…

We have been helping Dealerships all over North America for over 20 years now. We have been working with Sales, Service, Internet, and of course Social Media departments as well.

The Fantastic thing about "Most" service departments that we work with now is Dealerships have a large database of customers but they are not "helping" thier customers manage the service of thier vehicles. For example if all your service team did was bring all or most of your active service customers in "one"…

Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: "There is so much competition today that you can't maintain profits," "Everybody is giving everything away," "The salespeople can't negotiate," and "Everybody knows our pricing from the Internet..." Blah, Blah, Blah. Stop whining about price!

Only about ten percent of buyers buy on price alone. For that ten percent, you can…

Success with Social *Engagement* Media depends on the elimination of Sideways Energy. After you’ve established your game plan, selected the Social Media platforms you’ll have presence on, and identified the…

Tracy Myers has made his Cinnamon Challenge famous in YouTube.  You can watch a number of staff members attempt the Cinnamon Challenge and the videos are great!!  Most of them FAIL at the…

In an effort to help dealerElite reach 7,000 members and more I have done a little research and with some help from the home office in Barrow, Alaska here are:  The Top 10 Best Things About dealerElite

10) Tons of great ideas from the industry's best that you can steal and claim as your own!  After all * "Imitation is the sincerest form of plagiarism"

9) Top 5 "posters" each week receive a coupon for a foot massage by Chris Saraceno

8) New subscribers get an autographed…

Used car prices have run up 20% since January after falling for much of 2009 and 2010, researcher Kelley Blue Book said Monday. And Manheim Consulting, an arm of one of the nation's largest wholesale used car auction companies, says prices are being bid higher than at any time since it started keeping track in 1995.

For…

vAuto announces the release today of Provision, a powerful used vehicle inventory management engine that will eliminate the pain of finding used vehicles and optimizing inventories for profitability for auto dealers.



“This is a business intelligence break-through for the automotive industry, made possible through our alliance with AutoTrader.com and Manheim,” says Dale Pollak, vAuto founder. “Provision brings game-changing insights and tools to help dealers efficiently and…

Our jump from 30 Used per month to 130 was no accident.  A year ago we priced by gut or by rule.  "Add $3000 to our inventory price" is what many dealers continue to subscribe to.  We found religion with Dale Pollack and Vauto.  Of course there are other tools out there.  I like what Dale Pollack has to say and thus went with his product. (no, they didn't pay me to say this).  Our experience selling used cars is that we could spend any amount of money in the local "Auto Shopper", local…

The experts have been saying it for weeks. Lower your used car inventory now.  AutoRemarketing.com says "Kelley Blue Book calculated that used-vehicle values dropped 2.6 percent overall in October, marking the fifth consecutive month of wholesale declines.

Since peaking in June, KBB discovered used-vehicle values overall have sunk 10 percent with the most pronounced…

 The end of the year can be a very exciting time for people who are interested in the car industry. The weather gets colder, convention centers are getting ready for the big auto shows and fresh models our coming out from behind the scenes. While new cars are coming into the spotlight, last year’s models are being forgotten about.

What does this mean to you as a new…

How to get a higher return on your advertising investment

The car business has always been a red or green business when it comes to advertising. After losing about 17,000 new-and-used car dealerships, the auto industry, plus many of the advertising mediums are having to change business models to cope with the changing economic platform. If you plan on being one of the surviving dealerships then you will be re evaluating and changing your advertising model of the future.

I…

Just as successfully building one's dream house requires an architecht to create a blueprint, envisioning a relationship  in it's final form is crucial  in building it successfully. The same holds true  with a strategic buisness relationship.                                                       

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I think it's about time we take steps to more accurately represent the strength and assets of women in this country.

I recently read an article written by Charlie Polston who works with BG Products Company. In this article he cited a recent JD Power study that rated when the best time to offer additional services. The study found that 37% of the customers would say yes at the time of setting the appointment. This number jumps to 47% if recommendations are made in the service drive or customer walk around intake process. It jumps even higher all the way to 56% if asked during the status call after the…

Everyone knows that Facebook is good for branding and customer relations, but so few in the industry are using it to generate actual sales. Here's a tip that I'll be presenting at next week's AMP UP conference in Vale, Colorado. It's arguably the best single piece of Facebook advice for aggressive car dealers that I've ever given (and I'm doing so exclusively on…

What ever happened to record players? How about Beta tape players? Anyone remember pagers? Here's a good one,typewriters.

One thing is for sure nothing is forever. No matter how useful or advanced, it too will one day be obsolete.

Now in my mid 30's, (o.k. late 30's) I remember thinking how hip and cool my…

Unfortunately, the news from Volvo isn’t good for the U.S. It seems Executives at Volvo don’t think the U.S is ready for a plug-in diesel hybrid. Therefore we will get a gasoline-electric hybrid, but everyone else will receive the diesel-electric hybrid.

Volvo confirmed that the V60 Plug-in Hybrid will go on sale during 2012. The Hybrid made its debut earlier this…