Many times, it only ONE person in your life who believes in you and never lets you give up.  That person in YOU!  A must see couple minute video of the power of self…

There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine optimization and social media marketing, but today and in the foreseeable future content will be the most important (and easiest) way to advance in search and social. We…

It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn't notice is that the change has been slowly happening since February, 2011. Between Panda, Penguin, and the rise of social signals, word count of content is not…

Next to computers, tablets, and smartphones, our cars are often the most technologically-challenging item that we deal with on a daily basis. Every model year brings out new gadgets and gizmos that are designed to enhance, adapt, and often-times engage with other technologies that we carry with…

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Kate is pregnant, Ford and GM’s sales rise, and…

"Don't wait until everything is just right. It will never be perfect. There will always be challenges,…

Just the other day I was talking to a dealer that was looking for a new Internet Manager.  This is a small dealership that represents two up and coming franchises and sells about 100 units per month.  They have 2 Internet coordinators and are looking to add a manager.  The previous manager left to go work for a vendor for similar pay and less hours over a month ago.

Here is a dealership that has an internet department that is running with no process and no real idea…

The average dealership hires a salesperson and, after a brief introduction of paperwork, allows the salesperson to begin talking to and selling to their customers. Some dealerships may send the salesperson to a meeting room to watch a series of perfunctory training videos and then cut them loose on the showroom floor to sell. Either way, the day of unleashing an untrained salesperson on a well-trained customer is dead.

The days of counting on a steady stream of traffic and…

Social media is here to stay, and according to the latest study released by the Nielsen group, it hasn’t even finished growing yet. What does this mean for the future of social media marketing and what role will it play in your automotive SEO? Lets take a quick look at the…

This is Part 5 in a 5 part series. Please read the previous posts first or none of this will really make any sense.…

I have been writing a number of articles on Google Analytics and how dealers can customize their Analytics reports to give the dealership a better view into which marketing investments are working to sell more cars. The auto industry has to start a better discussion on the Key Performance Indicators (KPI) that drive more car sales in regards to marketing investments.…

I have been writing a number of articles on Google Analytics and how dealers can customize their Analytics reports to give the dealership a better view into which marketing investments are working to sell more cars. The auto industry has to start a better discussion on the Key Performance Indicators (KPI) that drive more car sales in regards to marketing investments.…

One of the most important components of a successful dealership Facebook page is pictures of happy customers. More dealers are doing it every day and they are seeing the results in improved engagement through likes, shares, and comments.

However, the increasing trend is also making it harder to stand out. With more of these pictures hitting Facebook on a regular basis, it's important to…

The small squads fought hard and terribly for days to take the hill from the enemy.  Standing, finally, at the top, weary to their bones, the hill they took is strewn below them with the awful results of warring, equipment and blasted debris everywhere, things still smoking.…

There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.

This is Part III of the series on timing. Please read…

Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they are always seeking out ways that it could be improved. That’s why Google should always be the first thing you consider when you are planning your …

On May 8^th of this year I published an Up to Speed article titled “Did You Ever Look at Your Service Gross Potential THIS Way”  In that article I stated that NCM Institute…

The SPCA has teamed up with Mini Cooper in New Zealand to teach three dogs how to drive. Why? The Auckland SPCA hopes to dispel the idea that abandoned pets are second-rate with the social campaign.The chosen doggies-- Porter, Monty, and Ginny -- are learning to drive in rigs with paw-activated accelerators and…

When you talk to some of the most successful people on the planet, what is the #1 reason most give for their "overnight" success?  All FAILED many times, they learned from the setbacks, BUT, they got back on the horse and NEVER GAVE UP!    

The same is true for the most successful people in our business too.  They didn't quit when they had a bad day, a bad week, a bad month.  Funny how the law of averages always works in your favor if you just don't give up.  Stay the course and even…

        It's no secret that those of us who train for The Dealer Resource Group, spend a ton of time on the road.  A lot of windshield time can make you listen to anything on the radio to just hear some noise and stay awake.  That happened as I was driving 11 hours to get to our last assignment.

           I'm hitting the seek button on my rental's radio for what seemed like hours when it finally found a station.  I heard that familiar twang of the guitar and knew this was a country…