Google continues to amaze me with a tsunami of changes to search and new products this summer.  The team at Google is not taking any vacation time this year.



Google announced today Google Related, a free toolbar that is available for Google Chrome and…

In a survey done by KPA, results show there is an increase in dealership concern for safety compliance services as well as the satisfaction of service level from KPA. Check out the press announcement with details and news about our Net Promoter Score (NPS) that measures client satisfaction @ http://kpa.co/safetyandservice. Where does you dealership stand with safety compliance?

Register now for the next Digital Dealer Webinar for $99 - Click Here to Register

Thursday, August 25, 2011 11:30 am 

Eastern…

Yes, I believe so.  Social Outbreak. 

For years I have studied, practiced and looked for anything that gave my dealers an edge with digital marketing.  Success has always been a tough job.  There are so many lead collection services that compete with my dealer clients in the pay per click format that I had to become a Google Certified Partner to…

Before class started on one peaceful Saturday morning, my yoga instructor made this big announcement with much fanfare that there was some huge event coming to our studio.  There were no additional details as to what the event was, when it might occur, etc.  Just a stay tuned teaser.  I was so excited that I could barely focus during class wondering what this event was, when it was going to occur and…

Let’s review some Customer Retention….facts…

These statistics are directly from NADA, the National Automobile Dealers Association…

Ninety percent… and I repeat…

Ninety percent of a dealership’s advertising budget… is spent attempting to acquire a NEW or Pre-Owned vehicle customer.

While the remaining…

Posting your new and used inventory on Craigslist is time consuming and downright rough if you’re listing cars one by one. We’ve heard some horror stories from our friends at car dealerships where they spend a whole day posting cars to Craigslist only to get them flagged and removed. On top of that, Craigslist ads expire after 7 days and…

Mark Tewart's “High Performance Management Workshop”

When:   Monday, September 19^th and Tuesday, September 20th

Where:   Hilton Cincinnati Netherland Plaza (35 West Fifth St.)  Cincinnati OH

Times:      8:30 - 4:30 Wednesday…

When I was a child, I was the question asking machine.  Now that I am an adult, I am the question asking machine.  Not because I want to be annoying.  I really want to understand why.  Knowing the why helps me deliver on the expectations.  Knowing the why gives me the follow through to see an opportunity to completion.  Understanding why gives me access to understand the process and how each…

CAR-Research XRM Releases Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3^rd Party Leads, & Closing more Be-Backs

Houston, Texas, August 16, 2011 – Many auto dealerships are closing just twenty percent of shoppers who come through the doors, while the remaining eighty percent simply walk away to a competitor.…

Does your organization have minimum acceptable standards…for your salespeople and Managers??

Standards… that are the very least amount that is acceptable…and still retain your job?

Now…every good organization has goals and aspirations…

And every good organization… has the statistics on what the benchmark numbers are and…

Leaders lead. What does this mean? Do leaders lead or do they have LEAD and become the anchor? This is a serious unanswered phenom, in the car industry. Have you ever seen the series called Hogan’s Heroes?  The series was basically aimed to show a lack of intelligence on the German side during the World War II era. This was very funny…

For those of you who know me, you know how I love to keep an eye on others industries in hopes of bringing great technology and insight to the auto industry. That being said, I was doing some searches this morning as I was working on a new SEO strategy for the Fixed Ops side of the business for Dealer e Process and dealer websites, when I discovered something new AGAIN.

Above the Place Page Listings, there is now Related Searches broken down by Brands, Stores,…

Goal setting for Automotive Salespeople

All too often in the Automotive world, we let our salespeople fend for themselves every month. There are not enough dealerships,…

Whether you're on the road like I am, or working in a showroom, you have to produce.  At the end of the month, the results fall squarely on your shoulders.  But, if you believe that you have to do it all in order to reach those goals, you'll never get there.  Clawing your way to the top is never very effective.  But, being carried to the top is not only a better way to travel, it's a faster means to an…