Car dealers seeking to initiate or expand their content publishing strategy, on a low budget, can leverage many FREE content publishing websites to build relevance, links, and search visibility. It is critical that car dealers add new content to their primary website each month.  In addition to on-site content, off-site content is needed to create relevance and powerful links back to the dealer's…

Automotive advertising agencies are expected to improve vehicle sales for their auto dealer clients, however, their ultimate self serving goal is to provide added value and profits to support their fees.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal -- http://AdAgencyOnline.Net -- has accepted that responsibility for his affiliated automotive advertising agencies as he…

Utilize QR Codes to Drive Leads to Your Car Dealership

If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…

Everyone wants to have a great 2011.  We will toss 2010 behind us and revel in the New Year with hope, belief, and expectancy. Will it be your greatest collective 365 days?  Will it be the best year of your life?  Will it be a “diamond” year?

The word diamond comes from the Greek word adamas, which means “indestructible.” The diamond is the only gem known to man, besides graphite, that is made of a single element, carbon. Diamond is completely made…

Anyone who has been in professional sales for more than about 30 minutes has

heard the answer NO. No, I’m not interested. No, not right now. No, thank you. No, never.

NO NO NO!!

Those who are ultimately successful in sales are those who learn the true meaning of the word

NO. It may surprise you to learn that NO seldom means no. Let…

Speaking as someone that has been on both sides of the car business, referring to retail and remarketing I have to say that I am continuously amazed.  I get to speak to used car managers, general managers, dealer principles, wholesalers and rewholesalers on a daily basis in several states.  What I have become aware of is the amount of effort, money and training that is expended in the new car environment to increase profits.  How can we get more gross in the front…

Selling slumps. We've all been in this train wreck before. You miss an important sale. You have a series of bad days. You can't sell to your potential. You can't seem to extricate yourself from its deadly grip. You're in a sales slump.



Let's take a…

Automotive advertising agencies are overwhelmed by demands from their auto dealer clients to provide more with less.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of their automotive advertising resource / networking portal http://AdAgencyOnline.Net, recently interviewed James Crouse, the CEO of CloudOne, on his blog talk radio show…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be interviewing three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia -- on his blog talk radio show Automotive Advertising Experts.  The group of auto industry insiders will be discussing the many…

Running an Ethical PPC Campaign for Your Dealership

Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…

eCarList opens access to its award-winning iPhone app to all automotive dealers; provides free TrueTarget Mobile service to all Carfax subscribing dealers

DALLAS and CENTREVILLE, Va., Jan. 19, 2011 -- eCarList, one of the fastest-growing automotive software companies, has teamed with Carfax to provide free access to eCarList's innovative TrueTarget…

But I could discover throughout my held trainings and seminars that we as dealers very rarely know about the motives of consumers, why they are following us or a brand – why do they like us. What make fans and followers click?

A recent conducted research of Co-Tweet and ExactTarget came closer to provide an answer. The following motives and answers will possibly help dealerships to adjust their engagement level on Social Media Networks. It will help us further in creating new…

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital marketing and social media strategies. That's right. Dealer principals as…

Fellow DealerEliter's,

It has been great being a party of the community and sharing ideas and thoughts. We had some amazing results when we did our Case Study right here on DealerElite with Reno Toyota.  They were able to increase their website leads by 100% by adding Car Chat 24: Reno Toyota Case Study Numbers

If…