ActivEngage’s good friend Jeff Kershner wrote a DealerRefresh post way back in 2008 called The ROI of an NADA Booth Model. Hilarious and creative, the blog is half mathematical formula for determining your “booth model conversion ratio” and half love note to a vAuto model named Andrea. We love Jeff’s style.

But with NADA right around the corner, it might…

We've all seen and heard statistics regarding the connection between customer retention and a company's profitability. Here are some examples:

1) It's 6-7 times more expensive to acquire a new customer than to keep an old one - White House Office of Consumer Affairs

2) 89% of customers have stopped doing business with a company because…

Boca Raton, FL, January 22, 2014  Today, Charter Media, part of cable operator Charter Communication, Inc. (NASDAQ: CHTR) and Car-Mercial, llc finalized a strategic partnership that will allow more efficient use of Online Video Marketing. Charter Media has over 1,700 sales professionals and will begin offering three of Car-Mercial’s award winning video products; Pre-Roll+, SEO+, and Social+ to the automotive community.

Charter Media is looking to Car-Mercial to provide…

Here are a list of Dr. Bob Nelson's Top Employee Motivators and Demotivators.

The Top Ten Employee Motivators

#1 Personally thank employees for doing a good job--one on one, in writing, or both.  Do it timely, often and sincerely.

#2 Be willing to take the…

 Dealers using the LotLinx Vehicle Display Network increase Vehicle Detail Page views and reduce Days on Lot: an average of 77% fewer DOL for new vehicles and 47% fewer for used

San Francisco, CA – January 22, 2014 – LotLinx, developers of the auto industry’s first deep-linking technology platform, today confirmed that the LotLinx Vehicle Display Network, a VIN-specific inventory advertising technology…

Are You Really Providing Tax Services For Your Customers?

I was speaking with one of my dealers recently and we were talking about how so many people are waiting to receive their tax returns before they buy a vehicle. I…

Have you heard of our Platinum Package?

Call us today at (419) 433-8219 to receive an extreme price cut off of our Platinum Package!

• Read below to find out more...…

Greetings, 

Fixed Performance has helped hundreds of dealerships reach their potential in Fixed Operations. I know you want to be Dealer with the most professional service team possible, together we will accomplish this goal you have set for yourself.



When you call us be…

Since 2003, MPi has been helping dealerships across the United States create more profitable service departments through technology.  Our mission is to help dealerships become more efficient and simplify the service upsell process.   Through the use of the latest technology, photos and video, our interface illustrates service recommendations in such a way that consumers…

Greetings,   

Are you making sure that your Service Advisors and Technicians are maximizing their hours every day? I only ask because, if you are not what is the forty hours a week really worth?

Those forty hours may only be worth thirty to thirty five hours every week...Make sure that you are maximizing the hours…

2013 was dubbed the "Year Of The Lease", which means 2014 might be known for the "Year Of The Lease Pull Ahead". What is a lease pull ahead program and how might it impact the automotive industry?

Scot Hall, Executive Vice President of Swapalease.com, offers the following insight.



Lease pull ahead programs are used by manufacturers and dealers to entice lease drivers into turning in their leases early in order to “re-lease” another vehicle. It’s a forgiveness opportunity on…

CHAPEL HILL, N.C. – January 21, 2014 – 3 Birds, the automotive industry's only demand generation and customer retention platform and services provider, announces the launch of their redesigned company website  (http://www.3birdsmarketing.com) built on its own responsive website platform.  The new website combines clean, mobile first design elements with responsive website architecture for device optimized presentation on PCs,…

The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.

DMEa Mobile Rewards offers ready-made program designed to drive showroom and service traffic; includes geo-fencing to reach consumers with relevant offers and coupons at a place and time where they can take action

Daytona Beach, FL – January 21, 2014 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched DMEautomotive Mobile Rewards, a mobile…

Oftentimes, businesses adopt a rewards program to thank their frequent customers and to encourage and increase the likelihood that they will return. While these are both excellent reasons to have a rewards program, a business must carefully consider how to structure the program and what to offer to not only promote engagement with their customer, but to also create…

ELEAD1ONE has integrated reporting metrics from their proprietary marketing solutions into the Automotive Industry’s leading vendor neutral tracking platform for dealership executives; ROI-BOT™ 

Eatontown, NJ, January 21, 2014 –ELEAD1ONE, a marketplace leader of automotive virtual BDC, CRM and retail solutions, today announced that they have integrated their performance reports…

As much of the nation is faced with another massive weather event that threatens to close commerce, many auto dealership staff members are staying home because the doors are shut at the store due to the storm or to care for children who can’t go to closed schools. So if your BDC or sales staff isn't at their desks, are they responding to…

 It’s ready to help you.. as quickly as today!  You can now have instant access to over 20,000 cars and trucks.  No Auction fees, no buy fees and no “no sale” fees either…. With the same quality assurance offered by your local auction.

How about buy bids?  Would you like it if you could get a buy bid from several hundred buyers without picking up the…

Here is the latest used car market valuation report from Ricky Beggs and Black Book. The New Year is now in full swing. A non-SEC team has finally been named college football’s national champion. Now we are just a couple of…

Between celebrating the holidays with family and friends, and gearing up for the tax season, we are excited and fully primed for the upcoming National Automobile Dealers Association (NADA) Convention & Expo to be held in New Orleans, January 24-27, 2014. We are looking forward to having the opportunity to demonstrate Bass Events USA as a powerhouse of Direct Mail solutions for you, the…