All Blog Posts (12,628)

What Will Happen When Dealers "Favorite Customers" are Gone?

I just finished reading Arnold Tijerina's great summary of this week's Automotive Customer Centricity Summit, which made me think about changes that will undoubtedly occur when most…

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Added by Cheril Hendry on June 16, 2011 at 6:48pm — 3 Comments

You Can't Lead 'Til You Stoop

I am not qualified to write on this subject of leadership, but my heart is. Everybody has an idea of what leadership means to him or her personally. Leadership to me is simply this: stoop first, then lead. How can you lead someone from something if you don't feel it first? Do you know what it is like to lose a child; stoop and imagine your own child never again…

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Added by Marsh Buice on June 16, 2011 at 6:30pm — 17 Comments

PCG Digital Marketing and Ask Patty Team Up to Provide Scholarships for Women to PCG Pit Stop Events

PCG Digital Marketing and Ask Patty partnered to provide scholarship opportunities for women to attend the PCG Pit Stop events in major US and Canadian cities. The PCG Pit Stop tours are taking place now throughout the United States and Canada with upcoming destinations that include Dallas, Huntington Beach, St. Louis, Vancouver, Toronto, and Seattle.

 

Link to Press Release:…

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Added by Jody DeVere on June 16, 2011 at 4:52pm — No Comments

Challenge Equals Success!!!

Take on your biggest challenge. No matter what that is, take it on, now. Do not put it off another minute. Why? The reward will be more then you can ever imagine. After you have overcome this challenge, everything will become easier. You will be able to deal with anything and everything life will throw at YOU. You are now positioned, to give more, to try harder, take on more…

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Added by Tony Provost on June 16, 2011 at 4:34pm — 10 Comments

PCG Digital Marketing and AskPatty Team Up to Provide Scholarships for Women

EATONTOWN, NJ – PCG Digital Marketing, New Jersey’s fastest growing Internet marketing agency, today announced a new partnership with AskPatty.com, a ‘marketing to women agency’ providing automotive education to women consumers, as well as training, support, education, and certifications to car dealers. The two… Continue

Added by Brian Pasch on June 16, 2011 at 2:30pm — No Comments

Standing at a Crossroad and Finding The Sum of You in Three Words

There are forks in the road in everyone’s lives.  The pathway we choose when faced with at fork can sometimes dramatically alter our journey.  I stood at one of those forks when I was invited to participate with The Landmark Forum.  I heard about the cult rumors about this organization, but participated anyways.  I was born, raised and…

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Added by Stephanie Young on June 16, 2011 at 12:30pm — 6 Comments

Automotive Customer Centricity Summit

 

The Automotive Customer Centricity Summit, hosted by Thought Leadership Summits (ACCS) was on June 14th, 2011. I had the privilege of reporting on this event on behalf of DealerElite. This event is a one-day event that runs from 7am-7pm. The event was held at the Ritz-Carlton Hotel in…

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Added by Arnold Tijerina on June 16, 2011 at 12:09pm — 7 Comments

Top 6 Facebook Marketing Mistakes Dealerships Make

Social Media marketing is on the rise in the dealership world and many stores are struggling to manage the basics.  Using content to generate leads is tricky business.  It’s not something a dealer can hand off to a subordinate easily.  There are lots of great marketing strategies that can turn fans in to prospects… Continue

Added by Kathi Kruse on June 16, 2011 at 11:59am — No Comments

If momentum stops!!!



Throughout the day think about how many times an outside influence has attempted to stop your momentum?  One can’t even turn on a radio station without enabler’s who are intent on imposing their agenda; spew their negativity.  Can’t even buy a box of Cap’n Crunch cereal without being harassed by impatient Iris complaining about the cost of her…

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Added by Joe Clementi on June 15, 2011 at 9:30pm — 7 Comments

Automotive Digital Map

The proper  implementation of digital marketing is a step by step process that begins with the understanding of how the new digital marketing economy has changed consumer behavior. Dealers must  understand that consumers have at their disposal an enormous wealth of informaton that can be researched in a matter of minutes.Mobile devices and smart phones allow customers  to do comparative and location based product and… Continue

Added by aaron kominsky on June 15, 2011 at 8:20pm — 1 Comment

The most important area to address in a failing dealership is...

Our fellow dE member, colleague, and friend, Grant Cardone will be "Turning Around" dealerships in his new TV series. If you were to go into a failing dealership for the first time, NOT KNOWING ANYTHING ABOUT THEM, where would you look to first and what would be the most important area to help turn them around...?

Added by DealerELITE on June 15, 2011 at 7:01pm — 10 Comments

It is a bad economy out there...is it really? How bad is it?

Don Graff Automotive

 

Don Graff Auto Facebook

 

www.twitter.com/DonGraffAuto

 

Stan Sher LinkedIn Page

 

I have to get something off my chest.  I am really tired of hearing people tell me how bad the…

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Added by Stan Sher on June 15, 2011 at 4:57pm — 4 Comments

Meat & Greed

Meat and Greed is good….at Outback and when playing a game of Monopoly,but has no place in a dealership. Are we doing a Meet and Greet or Meat and Greed when working with customers?  Ask yourself, how do you service your customer; based on commission or profession. Why are we patient and understanding with the customers who “paid…

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Added by Marsh Buice on June 15, 2011 at 1:30pm — 4 Comments

The Seven Horsemen of the Recovery

Hold your horses!  We might just be in jeopardy of a recovery breaking out!!! 

 

After two years of struggling and scratching, there is a glimmer of light at the end of the tunnel for the automotive industry as the Seven Horsemen of the Recovery have been spotted in cities and towns across the United States.  Below is a brief description of each of the Seven Horsemen of the Recovery.  Be…

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Added by Stephanie Young on June 15, 2011 at 11:00am — 8 Comments

When advertising promote your people and your company will make more money .

 People like to be noticed for a job well done. When you advertise promote your people by putting there picture on the net or in the news paper along with there accomplishments. Congratulations to Mr Smith for new car salesman of the month. used car salesmen of the month leasing , truck sales,  top producer and any technician that won a award , most improved and so on.                                                                                                                             …

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Added by Fran Taylor on June 15, 2011 at 10:54am — 2 Comments

PUT UP OR PONY UP?!!!!

       Teach it, feel it, do it. If you are willing to talk the talk, then walk the walk. If your process is very easy for your staff, and seemless for your customers, then life in the auto industry is fantastic. The desk system, should be pumping out, 6 or 7 payments, on every deal. Sales staff, should be running back to their customers, with HUGE smiles on their…

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Added by Tony Provost on June 14, 2011 at 8:00pm — 15 Comments

Two Industry Firsts from izmocars: Unprecedented Trim-Level Vehicle Image Accuracy plus Vehicle Animation Support for iPhone and iPad

izmostudio’s color-correct, trim-level interior and exterior vehicle photography and Apple iPad and iPhone compatibility provides powerful advantages for dealers/auto marketers

 

San Francisco, CA -- June 14, 2011 -- izmocars (http://www.izmocars.com), the leading business solutions provider for the automotive industry today announced that its vehicle photography division, izmostudio (…

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Added by Crystal Hartwell on June 14, 2011 at 5:48pm — No Comments

Coverage of the Thought Leadership Summits on DealerElite starts TOMORROW!

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Coverage on DealerElite from two events starts tomorrow, June 14, 2011. As an official media sponsor, DealerElite will be bringing you coverage of:

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Added by Arnold Tijerina on June 14, 2011 at 1:07pm — No Comments

Making a Difference: Sales Performance Training Lesson

If the world was devoid of you, what would it be like and contrast that with if you were the whole world?  Which do you think would be the better place?

The above question was something that passed through my busy brain one night as I prepared for duty the next day at the office.  It seemed like an interesting way to…

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Added by Stephanie Young on June 14, 2011 at 11:00am — 11 Comments

Good Salespeople Are Stupid



The best salespeople are the stupid ones. When I say stupid, I don’t mean to imply that they should be mentally dull, foolish, or senseless; stupid salespeople lack keenness. When you are keen to judgment, you form an opinion based on your perception. You decide if you have a deal very quickly and market yourself that way. Using…

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Added by Marsh Buice on June 14, 2011 at 10:00am — 21 Comments

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