Which personality type are you? Better yet, which personality type are your customers? It definitely gives you something to think about when it comes to the content strategy of your campaign.

Take a look at this week’s Think Tank Tuesday to fit this new strategy into your social media or website content.…

Las Vegas, NV – June 1, 2017 – National Credit Center (NCC), a leading provider of automotive credit reporting and predictive marketing solutions, announced today the launch of its new product website, AimLogic.com.  This new website offers extensive information on how AimLogic’s predictive analytic marketing is delivering real measurable results in acquiring and driving new business to automotive dealerships…

Kerrigan Advisors report for Q1 2017 reveals robust dealership buy/sell activity in 2017 with dealership valuations remaining high, even as auto sales slow; private buyers dominate buy/sell market as publics focus on non-US acquisitions

Irvine, CA, June 5, 2017 – Buy/Sell auto dealership activity remains robust for…

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, unveiled its Used Vehicle Retention Index for May, showing the Index falling 0.7% to 112.3 down from 113.1 in April. On a twelve-month basis, the index has dropped 5.6% from last May. Click here to obtain a copy of the latest index data.

The Black Book Used Vehicle…

Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.

So, how does this affect you? Watch this episode of Hard Facts to find out!

We’d love to hear what you have to say. Comment…

Hearst Magazines announced today that its Hearst Autos division will house the automotive sales and marketing functions for the Hearst Magazines print and digital portfolio of brands. Felix DiFilippo, publisher/chief revenue officer of Car and Driver and Road & Track, adds the title of senior vice president, integrated sales, automotive for Hearst Autos; Jill Meenaghan, previously associate publisher and group marketing director of the Hearst Men’s Group, has been…

If you're in auto sales, the term "TGIF" - Thank God It's Friday! - probably has little meaning to you. In this industry, Fridays are spent gearing up for the weekend. Speaking of which, do you know what your weekend is looking like? 

To answer this all-important question, it's a good idea for General Sales Managers to sit down on Friday morning and review a…

Often I discuss leadership skills, culture, and processes that assure the success of individuals and dealerships. Today we will look at something that involves all three of these in a unique fashion. 



Everyone has a…

Albany, N.Y. – May 31st, 2017 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with Dashboard Dealership Enterprises, a developer of high quality system products and related services to satisfy the current and emerging needs of its customers. Auto dealerships using both Auto/Mate's DMS and Dashboard's reporting…

In the digital era, digital signage plays a bigger role than traditional promotion options. In fact, some studies have shown that it is even more influential than TV or the Internet.

Having in mind such a huge impact it may have on your car dealership customers, we have conducted a small research and drawn up a list of 5…

This week on Think Tank Tuesday, Samantha and I reveal some marketing strategies you could consider in order to skyrocket your business.

We’d love to hear what you have to say. Comment below…

Communication changes every day. The ultimate goal of every conversation is getting the message through. In that process, businesses seem to forget about the customers, about what they really need, and how they want to connect. Be flexible and embrace the new trend: drive as your customer guides you – on the phone.

Given that 1.2 billion…

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain:…

One of the things I have learned about life is there will be times of great loss. You won’t get the job or promotion. You might face an illness with a family member, coworker or even yourself. You might struggle financially and be challenged every week as you try to pay your bills and meet your commitments.…

Addition of Kelley Blue Book’s trusted valuation data to FATWIN Web Engagement platform further increases engagement on trade-in tool

Indianapolis, IN – May 24, 2017 - PERQ, specialists in personalized, interactive web engagement technology, today announced that it has added Kelley Blue Book, one of the most trusted names in the auto industry, to its…