3 Ways the Automotive Industry Can Reach Mobile-First Consumers

Choosing to ignore the mobile consumer is not an option for brands that want to thrive in the modern landscape. Mobile now represents 65% of all digital media time according to a …

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes. Your digital touchpoints are in essence your brand’s points of customer contact, from start to finish. For example, customers may find your business online in an ad, see…

In Part 1 of this series, I detailed the existing dealership viewpoint when it comes to consumers and the obstacles dealers are facing as related to the massive influx of recall business. In this blog, I’ll share the…

Reduce your fuel costs by following these tips from Lombard Vehicle Solutions! https://ukfleetsolutions.wordpress.com/2016/06/03/fuel-management-tips-from-lombard-vehicle-solutions/

Lombard Vehicle Solutions discredits some car maintenance myths in this article. Read on here. http://https://ukfleetsolutions.wordpress.com/2016/06/03/lombard-vehicle-solutions-disproves-car-maintenance-myths/

All things being equal, why should I buy from you? I posed this question to a salesperson in one of my workshops, and I watched his eyes grow as big as saucers. He hesitated, stammered, and finally said, "Because I will take care of you after you purchase." I smiled and said, "And how will you do that for me?" Again the same type of reaction occurred, and he said, "I will be available if you have any questions." I said, "OK, but everyone says that. Why should I buy from you?" He stammered,…

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch these episodes to help develop your brand and become a successful business!…

What Does a Connected Car Driver Expect from Their Dealership?

Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 …

Swapalease.com, the nation’s largest car lease marketplace, recently completed an online survey presented to more than 2,500 drivers across the U.S. to gauge their appetite for leases deals on used cars and trucks. The company also commissioned a similar survey presented to 250 automotive executives at dealerships across the country on their desire and plans to offer more lease deals on used cars and trucks.

The opportunity for lease deals on used cars and trucks may be ripe. 78.7% of…

Building well optimized car dealer website is just a part of its success. Other non-less important thing is to figure out customers’ behavior. There are so many tools to use in the well-known Internet world starting from the capture, analyze, understand customer's browsing behavior, and maximize return on investment. These all mean using analytics for monitoring online traffic and…

There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t think the auto industry is alone, however. According to…

Many people make use of an array of outstanding facilities whenever they access the Internet service. They are eager to connect with their online network wherever they go. On the other hand, they do not aware about how they can realize this idea. They have to know how they can create a good Wi-Fi hotspot.

If they have created a Wi-Fi hotspot in their car, then they can access the Internet from the…

Would you like to know how to control most any argument?

First and foremost, we have to understand that two of the most basic of all human needs are to be valued and understood. Virtually every one of us have these needs in common. Then we must understand what an argument actually is. An argument is simply two people trying to be valued and…

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who performed a certain action or engaged with specific content.  From these discoveries, you can personalize your website based on relevance.…

Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in seconds. So you don’t have a lot of time to grab the reader’s…

Branding is crucial point for any kind of business.

Your brand communicates who you are and what you do as a business. It helps you stand out from competitors in your market. And it represents a promise to your customers that when they buy your product or service, they will receive a certain value every time.

When most people think of branding, they think of logos, taglines, value propositions, advertising slogans, and other common branding tools. But…

About a year ago I purchased an entry level hardtail mountain bike. At the time I did not want to spend a lot of money and I did not want poor quality. So I purchase a bike that had a good frame and basic components.



After riding for a year I have decided that I want to improve the comfort and control of my bike on the trail. Therefore I made the decision to upgrade my front suspension fork on my hardtail mountain bike.



My initial…

5 Mentors That Will Improve Your Prosperity

Learning what to focus on and how to achieve your goals is key to your personal and professional development. I believe in "The Theory Of  5" which has supported my focus on health, happiness, prosperity and continuous improvement since I was 22 years old, It shapes how I think and who I chose to spend time with. This theory is based on choosing five…

The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the brand and solidifying or commencing relationships. …