When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases. The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure and get our clients and their products in front of target…

Gubagoo ChatSmart received a “Top Rated” Award for Dealer Satisfaction in the Chat Products Category

West Palm Beach, FL – April 26, 2016 – Gubagoo ChatSmart is the recipient of a “Top Rated” Chat Products award in the seventh annual DrivingSales Dealer Satisfaction Awards.

“We are honored to receive a DrivingSales Dealer Satisfaction Award for ChatSmart,”…

Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.

Social media reach has decreased, digital marketing is ever more challenging and direct mail sometimes goes straight into the trash. This…

DEALERSHIP SERVICE DEPARTMENTS: MAKE A GOOD FIRST IMPRESSION

As the recession loosens its tight grip on our economy and businesses, vehicle sales have begun to steadily climb nationwide.  As a result, a very important decision is looming for auto dealers.  Many of the customers that are purchasing today are doing so for the first time in several years. As…

Timonium, MD -- April 25th, 2016 -- Helion Technologies, a leading provider of information technology (IT) solutions for auto and truck dealers, announced today the addition of the Rosner Auto Group, based in Virginia and Florida, to its list of clientele. The Rosner Auto Group was formerly an eight-store dealership group with a body shop. In June 2015, the owners decided to sell two stores and split the remainder of the group…

Albany, N.Y. – April 25th, 2016 – Auto/Mate Dealership Systems announced today that it is releasing a free eBook for download, titled The Auto Dealer's 10-Step Guide to Using Mobile Tablets in Service, Sales and F&I. The eBook is designed to…

We all want a good car at a price range that suits us. Mazda cars are genuinely strong and sturdy and good to drive on the Toronto roads. They are a good option to look at if you are planning to buy a new car but you should always buy these cars from a trusted Mazda dealership. This is because these dealers will offer you the best prices and know what car will suit you and your family best. They will be able to pick a car for you based on your need and will also give you tips on how to…

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

Most consumers do still participate in their ‘favorite’ loyalty programs, and for many businesses, it’s a…

By Eduardo Aragon

Sales Pros: If you’re not selling at least 2-6 cars off Facebook a month, you’re doing it wrong.

Dealerships: Suppose you have 10 people on your floor and they sell 2-6 cars extra, each – Facebook is time…

Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…

I Don’t Get No Respect



The comedian Rodney Dangerfield used this line often in his monologue getting untold millions of people to laugh. It’s much more serious when it gets down to our dealerships.…

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a partnership whereby it becomes the exclusive provider of vehicle valuation data for Auction Simplified, a custom online auction service for individual dealers.

Wholesale vehicle buyers and sellers accessing Auction Simplified dealer auctions receive access to instant vehicle valuation data powered by Black Book. The data will be…

If you have made the decision to buy a used car, there are a number of places you can start searching. These include private sellers, used car dealerships or car auction showrooms and websites. There are advantages and disadvantages to each of these, but a dealership is often considered the safest way to buy a used car.

Dealers in used cars also come in different formats, such as franchised dealerships that sell used and new cars, independent used car dealers and car supermarkets.…

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.

Comment below for future Think Tank Tuesday ideas!…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that the recall repair compliance percentages are low.

Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t aware that their vehicle needs…

Albany, N.Y. – April 19th, 2016 – Auto/Mate Dealership Systems announced today that it has received a "Top Workplaces" award from the Albany Times-Union for the fifth consecutive year. Auto/Mate ranked as a "Top Workplace" in the mid-size business…

I’m sitting at the Cleveland Airport waiting on my flight back home to Tampa after wrapping up multiple presentations in this wonderful city.  The downtown resurgence is strong and everywhere we went the people were friendly.  We took time out for the Rock & Roll Hall of Fame - Between my flashbacks to the 60's I remained lucid enough to get some inspiration from the memorabilia record cover on the left and drew a comparison with where our team is today with our video…