Cars Registry’s Early Registration Begins with Automotive Domains like Hybrid.Cars, Midsize.Car, and Dallas.Auto Now Available; First-Come, First-Served

Santa Monica, CA -- January 12, 2016 – Cars Registry, a joint venture between XYZ and Uniregistry, today announced the first opportunity for the…

The guy who demands that you lose thousands to sell him a vehicle...

The 2016 conference season is upon us. Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all that you can to optimize your ROI.

Dealers can get overwhelmed by all of the booths. And, unless…

While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “…

http://dealersynergy.com/Dealer-Video-Production 856-546-2440 

Here is another example of a "Value Package Proposition"  or "Why Buy From Us" video that the Dealer Synergy Video Production Team created for #AtlanticHonda…

Record Auto Sales in 2015 Point Toward Continued Rising of Vehicle Depreciation

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined 1.8% during December, 2015. Cars declined -2.0% while trucks declined -1.7% during the month. 

Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2016 depreciation near -14%. Interestingly enough, trucks finished 2015 with a…

We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and we’ll always find what works best for us.  We love to be involved, and we love to be…

Dec 23 was a sad day, indeed. A young man driving a 2001 Honda Accord was killed in an accident when his recalled Takata airbag shattered and he was fatally injured. Honda had previously made two attempts to contact and inform the original…

Who are You Speaking To? 

Internet users, marketers, and the consumer industry are overwhelmed when it comes to the number of social media platforms available to them today.  There is a seemingly endless number of outlets and websites consumers visit to interact and get their information, and it’s important for dealerships to know who they’re…

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear today is ways we can target better on mobile and that we need to use…

Competition for air travel is fierce. Especially when it comes to wooing business travelers. An interesting fact that recently came to light is that the most desirable customers are not necessarily those that have flown the most miles. Airlines have realized this and have changed how rewards and statuses are earned. You see, flying longer distances doesn’t necessarily equate…

News for the Week of 1.6 

Pinterest Privacy Policy

Pinterest recently updated its privacy policy in order to make the user experience feel more personalized and be more useful.  Users can now connect their Pinterest accounts to different apps to Pin…

The Most Important Thing



The most important thing in our business today isn’t even a thing. It’s the person we call the customer that pays the bills. Surely your dealership would treat that customer who is without a doubt the most important person incredibly well, correct? Go back in your…

New Years is more than just a time for personal resolutions; for your business it's a perfect time to commit and stick to resolutions to make 2016 your best year ever.

If you've been procrastinating on your digital marketing, I won't shame you. Instead, I'll present you with some of the best advice that you can use to kick…

As a dealership owner and manager you spend a significant amount of time focused on the number of cars sold and gross profit this month. Many financial reports and statements are based on monthly calculations of gross vs expenses, so if you are spending money on advertising this month you need to produce results this month. Direct response advertising is designed to do just that; spend the money today to produce results today. A direct response campaign motivates the viewer to take an action…

We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.

With the massive shift in the way businesses are being built today, it…

Even though the airless tire concept has been around since 2005, it was only in early 2015 that they have been made available to the public consumer. Tire giant Michelin was the pioneers of this concept, and Hankook recently announced that their airless tires should “hit the market very, very soon.”…

Most of the time, businesses wrongfully perceive the concept of creating a “Personal Brand at Work” to be self-serving for the employee and not having any form of positive outcome for the business. But the reality is there is no downside to having employees who are positively representing themselves to the world around them. When the words “personal brand” are brought up, characteristics such as self-awareness, willingness to improve themselves, and presenting themselves in a fun and…