More than fifty percent of car shoppers are viewing dealership websites with their mobile devices, so having a mobile marketing strategy to connect with them is not only recommended, but critical for future survival. The benefits of "going mobile" are many and well documented, including the ability to make relevant offers to a specific target market, and the ability to…

News for the Week of November 9

Buyable Pins for Android

While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…

As a dealership, you are constantly pulled in different directions regarding your customer experience – from your regional marketing association, corporate brand, or your internal marketing teams. If you’re also working with a marketing agency (or agencies), things can get complicated.

Your OEM provides you with sales and marketing materials that help you succeed, all with…

A Passion For Customer Care



Imagine if everyone on your service team was known for having a passion for customer care. They would make the customer feel appreciated from the moment they had arrived to the time they exit the dealership. The team would understand every customer’s concern and the detail required to fix their vehicle correctly on the first visit. They would place a great…

Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them. High-quality educational content has many great benefits.

However, is it better to keep the content on your site, or push the content to other sites in an effort to get…

Navigating SEO is a syndicated blog series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways car dealers and other local businesses can improve their SEO, offering insight into how it will benefit business. This week's column was written by Wikimotive's Mark…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book Market Insights report this week shows the heavy late-year seasonal toll being felt by many car and truck segments. In fact, trucks fell by approximately -0.80%, among the largest single-week declines felt all…

Black Book announces it is now providing the vehicle appraisal data for AutoNation Express, the online car shopping and purchasing destination for AutoNation stores throughout the U.S. The partnership allows AutoNation to provide a more seamless car shopping experience with transparency in mind for consumers.



Under terms of the agreement, car shoppers visiting any of AutoNation’s 300+ stores around the country receive an accurate trade appraisal for their vehicle when shopping for…

I'm Going to Tell You What S.O.S. Means for Your Business

S.O.S: for dealers, it doesn't mean what you think it does! This week on Think Tank Tuesday find out how much S.O.S is costing your business and what you can do to avoid it!

Stay Connected to Your Consumers

Are you mobile?

The mobile industry is not just booming; it’s taking over completely.

• 90% of smartphone users are online via their smartphone.…

How do you communicate with your customers? Social Media must be a large part of this, as it reaches customers where they are and is becoming a regular segment of the advertising budget (and growing with each quarter).

But is it effective?…

Who wants to sell more cars?



Silly question hey! So what are the ways we can actually make it happen?

There are 2 ways…

1. Increase Our Closing Ratios

2. Increase the Amount of Customers We Speak To 



Hopefully these tips help you do number 1 better, but how can you as a salesperson increase the amount of customers you speak to this month?



Today, I am going to be talking about Maximizing Your Reach. By…

What Is Showrooming? 

Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.

In other words, consumers will come into your dealership to look at and test out features, services,…

Albany, N.Y. – November 9th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has been named a “Best Places to Work” in New York State’s Capital region by the Albany Business Review. Auto/Mate was one of nine companies honored in the medium-large category (companies with 50 to 149…

In order to be successful in today’s extremely competitive Retail Automotive Industry, Customers need to feel more than just satisfied with their experience in your Dealership; their satisfaction needs to exceed their expectations if you want to maintain and/or grow a thriving dealership. 

No matter what the business, customers will have a minimum…

There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time when these vehicle owners may have to start shelling out…

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I don't have down months.…and I am going to show you how not to have down months!

Mike is an award winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying that his branding strategies and proven techniques have brought him…

Personalizing Customer Experience with Intelligent Advertising

Get to Know Your Customer

Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…

Stay Ahead of the Competition with Google's Latest Changes

Google has made more changes that affect how people find your dealership. The competition is getting tougher but Hard Facts is here to help. Watch now and discover why you need to step up your Google ranking to continue getting traffic.

While consumers regularly patronize independent repair facilities, dealers have always been able to rest assured that any recall repair work would remain in their hands. However, according to an article in Automotive…