eLEND Solutions™ survey reveals that eight in ten dealers agree that a connected online and in-store experience will help sell more cars faster and lead to greater customer satisfaction

Mission Viejo, CA – May 6, 2015 –Eighty percent of auto dealers expect that CFPB regulations will be implemented in the near future, according…

Route 23 Ford is hosting this year's Drive 4 Ur School Event on June 12th at Pompton Lakes High School.

In the past Route 23 Ford have hosted this event at the Butler and Lakeland High Schools to raise money for school programs. This year they will sponsor the Pompton Lakes High School. For every person that test drives a…

A recent article on The Hill.com detailed how the Alliance of Automobile Manufacturers is teaming up with a Republican pollster to survey Americans on why they don’t bring in their vehicles for recall repairs. These actions are in advance of the…

Why do you keep failing? There's one common reason why people fall short. On this week’s Think Tank Tuesday:

• Learn the one factor that's the difference between success and failure.
• Measure your success and how to keep growing.
• Increase your profits while lowering your costs and avoiding failure.
• Implement today's tips to break your bad habits.…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

The Black Book editors are tracking a continued pattern of strength across several truck segments, with particular emphasis on crossovers. For car segments, the Black Book editors are noticing growing weakness among…

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.

1.     Mobile is Exploding

29% of web traffic page views are…

Enhanced Video Content, Marketing & Distribution Features Create Calls to Action and Increase Conversion, Show and Sales Rates for Auto Dealers

Urbandale, IA--May 4th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today that it has been selected by Autos On Video® Inc, a pioneer in video walk around technology, to integrate the Autos On Video real video inventory application…

http://www.BradleyOnDemand.com 856-546-2440

Make Money Mondays with Sean V. Bradley - Intermediate And Long Term Internet Follow-Up

There is a reason why most OEMs are concerned with Dealerships that do NOT have a plan for intermediate and long term Internet follow up. Its…

http://www.InternetSales20Group.com 856-546-2440

Learn ‪#‎PhoneSale‬ from the the BLIND Phone Sales MASTER, L.A. Williams III at Internet Sales 20 Group 7 in NY May 18-20! LA has been blind for 30+ years and has had to live in a world with NO SIGHT… only sound, tone,…

Have you heard rumors about Google's new targeting options? On this week's Hard Facts, Samantha explains how Google's new tool will make your search campaigns more relevant.

Internet Marketing On A Low Budget

One of the big problems that a lot of my…

In all of our Automotive sales training courses, we emphasize the need for growth and change for those who want to experience effective and lasting success.  And like all things worth doing, you have a better chance of achieving your goal if you have a roadmap to follow to take you where you are going.  Learning new…

CallSource expands its leadership in end-to-end call management, tracking, and training

Westlake Village, CA – April 30, 2015 - CallSource, the leader in call management, tracking, and training, has entered into an agreement with ContactPoint (also known as LogMyCalls) to acquire the company’s phone coaching and…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book editors began to see signs of a tiring spring tax season in last week’s report, and this week those signs have become more obvious. This week’s data showed the largest drop off of the spring for…

Every now and then I find the automotive digital marketing controversies and handwringing on sites like LinkedIn, DealerElite.net and others to be both humorous and disturbing.

Humorous, because it’s really not all that complicated (yet some people insist on adding drama to everything); and disturbing, because no matter what the issue, the bad advice always seems to outweigh the good. (Usually because those creating the…

Is there gold here to be mined, or is it just worthless rock?  Are we mining something of value or should we blow up the minefield?

Automotive News April 13, 2015 article…

The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to…

This was originally posted on the NCM Institute Up to Speed blog.

I think we have all heard that we can’t even fail unless we try. In every class we conduct at the NCM Institute, we begin by focusing on accountability, management, and…

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.

Search and social are the marketing venues we chose to pursue for one big reason: minimal parody. Car dealers have…

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.

The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the process.

Women have different buying criteria and behaviors than men. Women rank trust…