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The Front Lines Where The Real Battles Are Fought

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Added by Bill Cosgrove on July 12, 2013 at 10:49am — No Comments

Sean V. Bradley Training Internet Sales Directors On Projections & Forecasting - Automotive Sales



http://www.internetsales20group.com

http://www.dealersynergy.com

http://www.internetsales20group.com

Sean V. Bradley Training Internet Sales Directors On Projections & Forecasting - Automotive Sales

I had two…

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Added by Sean V. Bradley on July 11, 2013 at 4:22pm — No Comments

Apple’s Customer Loyalty Strategy and How You Can Adopt It

I came across an interesting article in Forbes the other day that examined why Apple has such loyal customers and how they plan to increase that loyalty. The article discussed how some of Apple’s products are inferior technology-wise to…

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Added by Richard Holland on July 11, 2013 at 10:16am — No Comments

Google+ Ditches Zagat Ratings, Returns to Consumer Friendly 5-Star Ratings

 

Google can’t seem to make up their minds. That being said, they sneakily introduced a change that I believe most businesses (and consumers) will welcome.

 

In May of 2012, Google implemented their Zagat rating system which was confusing for both businesses and…

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Added by Arnold Tijerina on July 11, 2013 at 9:00am — 2 Comments

The Real Superheroes

By Brandon Storrs, Director of Visual Communications & Production, AutoNetTV Media, Inc.

 

I love to ride bikes.  My co-workers often have the pleasure of seeing me ride into work dressed like a “superhero” in my spandex and sunglasses.  “It’s all about wind resistance…

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Added by Lance Boldt on July 10, 2013 at 5:12pm — No Comments

I need a recommendation for F and I training

Hi Guys -

 

I have a 'green' finance person that I want to send away to receive some training in all aspects of F&I.  Can anyone recommend a company that will teach the fundamentals of Menu selling, etc.  I am located in the NW, so west coast would be preferable.

 

 

Added by Richard Stone on July 10, 2013 at 4:30pm — 3 Comments

Let Me Count the Ways- Who’s Running “Your” Digital Marketing Campaigns?

 

I recently joined  One Big Broadcast  (OBB) as OBB’s Strategic Global Marketing Partner and I will explain why. 

I know there are other Companies out there that are just as qualified but if you look carefully at their website they’ve got it down.  A Professional…

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Added by Bill Cosgrove on July 10, 2013 at 12:24pm — No Comments

Government- You've Gotta Wonder?

No wonder our government can’t get anything done and spends so much of our money.  The office of Fair…

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Added by Bill Cosgrove on July 10, 2013 at 12:00pm — No Comments

Using Social Media to Increase Your Publicity

Press releases are a great way to promote and disseminate information about your company.  I’ve written many articles on how to write and optimize press releases to increase the chance of being discovered amongst the hundred or thousands published every day. Most of the major press release services…

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Added by sara callahan on July 10, 2013 at 9:34am — No Comments

What's Your Competitive Advantage?

What would you say if a customer asked "Why should I buy from you?"  Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a competitive advantage. What's yours?



In this week's Think Tank Tuesday, I'll explain why it's important to set yourself apart from all the other dealers in your market, and how to do so.…

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Added by Paul Potratz on July 9, 2013 at 5:57pm — No Comments

The Consumer Is Shaping The Way We Advertise Forever

Here are 9 Must have Moments for Mobile Marketers & How The Consumer is Shaping The Way We Advertise.

  1. Mobile marketing isn't an option; it's an imperative. In-store shoppers are looking for product information and they're turning to their mobile device to…
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Added by Mike Blackmore on July 9, 2013 at 2:00pm — 1 Comment

Don't Bring Me Down

When customers walk into your store, they feel the culture you've established - whether it's warm and inviting or hostile and off-putting. For better or worse, every interaction that customers have with their salespeople will make or break your dealership's reputation. What type of environment are you fostering?…

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Added by Scott Bergeron on July 9, 2013 at 11:45am — 2 Comments

Danny Sullivan, Global Search Marketing Authority and Founding Editor of Search Engine Land, Joins Keynote Line-up for DrivingSales Executive Summit

One of the most brilliant minds in search and digital marketing will teach dealers how to prioritize their online content marketing strategies and reach qualified customers through local search, mobile and social media marketing efforts in light of recent algorithm changes.

 

Salt Lake City, UT – July 9, 2013DrivingSales today announced that Danny Sullivan,…

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Added by Crystal Hartwell on July 9, 2013 at 9:15am — No Comments

How OEMs are Giving Dealers a Jumpstart in Retention

Manufacturers are increasingly introducing programs designed to increase brand loyalty, and car buyers are staying more loyal than ever before. One of the most recent examples is GM’s…

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Added by Mike Gorun on July 9, 2013 at 9:12am — No Comments

From the NCM Institute: Get Your Arms Around The Data In Your Dealership Written By: Steven Banks

Written By: Steven Banks

Lately it seems I am unable to hide from the term, Big Data. I’m exposed to it in headlines, newspapers (a bit old school but I still read them), magazines and yes, even blogs. But what does big data truly mean and why are we being doused with it? The term is so new I couldn’t locate it in the…

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Added by Garry House on July 9, 2013 at 8:30am — No Comments

You Know Your Area. Use that Knowledge on Social Media.

Local Facts

If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of the most important types of posts: local facts. It’s a low-hanging fruit that is completely missed by most.

It starts with having a local following and fan base, of course,…

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Added by JD Rucker on July 9, 2013 at 5:29am — No Comments

What's The Real Cost of Your Dealership's CRM? (Infographic)

sales CRM

For your free ebook: The Auto Dealer's 10-Step Guide on How to Choose the Right CRM For Your Dealership…

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Added by Mike Esposito on July 8, 2013 at 4:55pm — No Comments

Is Your Marketing message Just Noise?

Stop just making noise and find a Marketing company that can make your Digital Marketing Program sing by playing the right tunes.

Would you expect your receptionist to desk deals? Then Let you BDC Department do the things they should be doing and do the best  -handle the leads get them to your lot and do the follow up.

 …

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Added by Bill Cosgrove on July 7, 2013 at 8:30am — No Comments

Bang for your Money$ Web site management

Should you use the manufactured offered web service or an outside vendor?   

Added by Daniel Tegeder on July 6, 2013 at 4:19pm — No Comments

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