On January 15^th1928 my father, Edward Lockerd, was born. Sometime within the next year his father, my Grandfather, George Lockerd, left and was never to be seen or heard from again.

My father, one of four, two sisters and a brother, all suffered from what both Author John Eldridge and Father Richard Rohr…

Business intelligence and data company for the  automotive industry moves into Utah corporate headquarters as company experiences tremendous growth

Salt Lake City, UT –  DrivingSales, a leading business intelligence and data company for the auto industry, today announced that it has established new corporate headquarters, including a new studio for its Web TV channel, in Sandy, Utah. The…

Benjamin Franklin famously said, “He who sacrifices freedom for security deserves neither.” However, we doubt that Franklin had considered the freedom to browse the web while driving. As in-car technology grows exponentially, the potential to offer consumer convenience is seemingly limitless. Full Internet access from…

Hi all. I am reaching out to share what PCG is doing with it's next charitable ventures to support my son's charity. Hope you can help if you choose. 

The Children’s Tumor Foundation will be holding the Central Jersey NF Walk on Sunday, October 14, 2012. Taking place in Holmdel Park, the walk will benefit children with neurofibromatosis (NF) by raising awareness and funds. PCG Digital Marketing, an Internet marketing agency in New Jersey, is proud to sponsor a team and…

http://www.internetsales20group.com 

AutoByTel Is Sponsoring & Attending The Internet Sales 20 Group... Are You Going…

Are you just training them OR are you developing a culture?

Facebook and Apple are two of the most influential companies on the internet today, but they’ve never really worked well together. The fault falls mostly on Facebook. Their mobile application has been notoriously buggy and all the functionality it promised was never truly delivered. When Apple released iOS 5, everyone thought Facebook integration would be one of the main…

The time for transparency has arrived.  There are no more secrets online, and consumers know that filtered and manipulated dealer reviews only confirm that a dealer is not being candid on their website. 

At Carfollks.com we enable good dealers to leverage "the truth" in their marketing to create powerful connections with customers to establish real…

I’m a diehard internet guy.  If anyone ever wondered where my prejudices lie this should clear it up.

I was the Internet Director at a metro import store.  The department was responsible for 70% of the new and used car sales utilizing 30% of the sales force and 20% of the budget. 

Looking at NADA Data from 2011, the percentage of our advertising budget was actually pretty low:…

Mathematically and certainly, the BeBack Fight is dead.  JD Power shows us in the graph below that the average dealerships visited by vehicle shoppers dropped from 4.1 in 2005 to 1.3 in 2010.  Don’t expect 2012 to raise that number.

Why does this “kill” the BeBack fight?  First, logically, it at least kills it as we’ve known it.  If a person left the dealership in…

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CONTACT:  Maureen Condon

Dealer Communications

508-801-8283

mcondon@dealer-communications.com

Regional Director of sales for ActivEngage  Discusses Live Chat: What Auto Dealers  Need to Know to Get…

Breaking through at your Breaking Point

It is something we’ve all faced in life and will face again…a “Strategic Inflection Point”. Whether personally or in your career or business this is something anyone who strives for excellence or who desires to grow as an…

Social media marketing is a time-consuming endeavor, and not all of us are hip to the language of tweets and likes. But that’s okay – you can find young professionals who are already devoted to social media – and they’ll often work for free! I’m talking of course about interns, a magical breed of ambitious,…

"If you can't paint by number, you are probably not called to redecorate the Sistine Chapel."

 

Don't live a life of frustration by insisting on doing what God has not gifted you to do. If you love baseball but can't hit, throw or catch better than most everyone else... Study the game, evaluate its strategy and become a coach, equipment manager or team sponsor. Fulfill your destiny by either "doing" what you love or "enabling…

Running contests on social media is a risky proposition. It has to be just the right idea, and it has to be handled just the right way. Today, I want to take a look at one recent contest that has completely taken over marketing using…

After reading Mike Myers' excellent post AutoCon Summary and FREE Presentation Download, I thought DealerElite members would like to have access to as many of the AutoCon presentations as possible, so here's my contribution:…

 What is the difference between a championship team and just a pretty good team? Most experts, coaches, managers, and leaders alike will agree that the difference is this little attribute called dedication. Show me a championship team and I will show you a group of individuals who were dedicated far beyond what statistics, or polls, or even there competition were prepared for.

  Tim Tebow said in his recent book, "Hard work beats talent when talent doesnt work hard". No truer…