Over the weekend, I was sifting through boxes and boxes of dealership "stuff" in preparation for my presentation at the Automotive Super Conference in June.  I came across notes from a "Kick-off" Department Head Meeting I conducted in 1997, in the spirit of Jack Dawson's famous speech in the movie Titanic.  I thought this was pretty remarkable as the remake is soon to be released in 3-D.  I scanned over my notes and chuckled..."Some things are still so relevant…

Todays Turbo Charged Dealer World Blog is a core training element that should be visited over and over again.  Probably something we all know, but just great to keep in the "top of mind" awareness section of the brain.

It's not necessary for most dealers to have a complete understanding of the art and science surrounding automotive SEO. What is important is realizing that whether you're doing it yourself, working together with a partner vendor, or having the vendor do all the work, your overall search (and social) strategy should be intimately tied in together to make sure you're getting the most out of…

It seems hard to fathom that a person can drown in just over an inch of water. Once the lungs are blocked and the brain is starved of oxygen, cerebral hypoxia kicks in making a person delirious eventually succumbing to death-a great tragedy can occur from something as small as the length of your fingernail. Similarly, salespeople are drowning in a puddle of…

As "Official sponsor and exclusive automotive partner" for wildly popular entertainment group Cirque du Soleil, Infiniti Automotive group is effectively reaching a very broad range of possible customers. Their luxury vehicles are well known in the auto sphere, but by partnering with Cirque du Soleil, Infiniti is hoping to draw even more attention to its latest models, in a far showier space than, well, the showroom. They are debuting their all-new 7 passenger crossover with the performance…

BY KYLIE BANKS

KBANKS@MIAMIHERALD.COM

Jared Schaffer’s time surfing the web paid off in a big way last weekend. By clicking on a link for a 2012 Ford F-150, he was able to save more than $18,000 on a new car.

By the end of Friday, 32 new cars will have been sold at 50 percent off the manufacturer’s suggested retail price, courtesy of a promotion by AutoNation Direct and eBay Motors that began March 23. Several more are slated to go on sale Friday, including a…

Maximizing your Most Valuable Asset

Use the data you already own as your most valuable asset for producing maximum ROI

Use the data you already own in smarter and more efficient ways; decrease waste and increase revenue with an informed and targeted approach. Find out how modern dealership systems and best practices help you sell more cars for less money. What kind of data sells cars? How do I segment my data? What ROI should I expect from this approach?…

Can your dealership create a 6th profit center?

Most dealers just count their printing expenses

as part of the cost of doing business. Not that all

business office expnses can be configured to show

a profit, but printing can.

Through a new completely digitally based printing

methodology, costs can be reduced while paying

the dealer a 10% fee in addition to dramatically

lower printing costs.

Contact Dick Lynch…

A staggering 97% of new car buyers are influenced by something they learned or read online.  97%.  And out of that 97%, you know that a large chunk of those people will visit your car dealership’s website at some point of their research process. 

So the question is: are you doing enough with the content on your website to influence them to contact you and visit…

Apps and Automotive Technologies of the future

Microsoft and West Coast Customs know what people fantasize about, how about your dealership?

Today’s car enthusiast get excited about three things; cars, technology, and customization via accessories. Combine all three and you get…

Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.

At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.

Click Here to attend my Digital Dealer 12 Session "Marketing…

That kills a General Manager it’s what he doesn’t know!

Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in marketing.

Let’s face it Marketing is quickly becoming a…

If the answer is yes, claim them and merge them with your current Fan page!

Many dealerships have multiple Facebook pages representing them out there. Which page are your customers checking into? You can merge these other pages with your fan page, but you must claim each of these non-fan-page  pages before you do so.

Here's how to claim and administer the pages that are not your fan page, but represent your business:…

I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social?  Recently I had an experience that fully…