August 19, 2012





Martha Washington... “I’m determined to be cheerful and happy in whatever situation I may be. I’ve learned that the greater part of happiness or misery depends upon our dispositions, and not upon our circumstances.”





That sounds just like Paul in Philippians

4:12... “I have learned

[to be] content in…every situation.”





If you want to go from surviving to thriving, make…

Writing content for your website? Use the inverted pyramid style. Why? Your customers want information in an instant. They don’t want to read through copy to find what your keypoint is. Whatever your essential message is, put it first. Most Web users skim through content in an “F” pattern.  They look more…

I recently read an article published by Forbes titled …

If you didn't get a chance to read or hear about this on Friday, here is a great, legitimate way to fight back with Google's decision to remove dealers positive reviews, leaving behind only negative and damaging a dealers reputation.It was written by Greg Goebel, CEO of Auto Dealer Monthly magazine.

No different than numerous dealers, a client of mine, 25-year dealer Mohammad Ahmed―president of Northend Motors in Canton, Mass., in the Boston area―had numerbous positive…

Facebook has rapidly become one of the biggest players in the SEO field. Weʼve given you tips on how to make social network marketing work for you in the past, but itʼs time for an update. Facebook is implementing a major change by making their new Timeline layout…

http://www.pinebeltauto.com/

Congratulations to Martin D'Amato, Internet Director of Pine Belt Automotive in Toms River, NJ! 

Martin oversees 4 dealerships that are Delivering…

Studies indicate that a child will hear the word NO anywhere between 140,000 to 200,000 times while growing up compared to only fractional amounts of hearing the antonym Yes. Today as adults, it’s no wonder why we will go to great lengths to avoid hearing the word No -particularly in sales. What air is to breathing is what No’s are to selling-the key to survival.…

If you haven’t thought about starting a career in automotive sales before, now may be the best time to do so.

Why?

Let’s take a look at some hard sales numbers from the first two months of 2012, and you’ll see that opportunity is definitely knocking:

2012 Is Your Year In Automotive Sales

1. January 2012 Car Sales Rose…

All too often I see dealers (and just about everyone else) posting images multiple times in the same day using a single tool. It could be Instagram, Hootsuite, Buffer, KPA Local Engage, Path, or any of dozens of great…

So you've created your dealership's Google+ Brand Page in preparation for the move from Google Places to Google Plus Local...but now what?  Here are some tips for optimizing your dealership's Google+ page:

Keep SEO in Mind: When putting information into the "About Us" tab, use relevant keywords. Also use these terms when adding content to your page to help search engines (especially Google) understand what your page is about.  Use "Recommended Links" to send…

Social media seems like such an pleasant, magical journey for a business to embark on. Ask a mundane question on Facebook, tweet a photo of your lunch, and the world will love you (and ultimately buy whatever you’re selling). But social media occasionally causes instant public relations disasters – and these crises can rarely be controlled or contained.

Take Progressive Insurance, for…

That probably sounds like a funny question, but it’s a very important one to those of us on the NCMi faculty.  Many times our instructors have had managers show up for a class, some unwilling, who think they have been around the block enough times to be able to teach it themselves. However, low and behold, those same managers will leave the class with knowledge and understanding they didn’t realize they needed. The concept behind the question is that we all learn to master skills in…

Recently Google started offering vanity URLs for Google Plus. The announcement stated that the vanity URLs will start being rolled out with a few verified users but it will soon become available for all users. Finally this is what many of us have been waiting for with Google+ no more massive strings of numbers in your URL now you can just have a simple short URL like…

If youʼre involved in your companyʼs internet marketing, then youʼve probably heard the term, “landing pages”. A landing page, or a lead capture page, is the page that a potential customer arrives at after clicking on an advertisement or other link. The page should be related to…

Seems whenever whatever company I was working for placed an ad for a service writer, I would get a deluge of resume's, phone calls and people walking in.My first test for them was the application. If they came back in one minute or less with their name scribbled on front with "see attached" written across the application. Strike one. 

If they contacted me in some way and asked, "what is a service writer". That was usually a strike two but I wouldn't necessarily toss that one away…

You might want to re-think the ask

You want to increase the number of reviews written about your dealership on online consumer and automotive review sites, right? The first step in any review-building initiative is developing a system or process for consistently asking satisfied customers to write reviews. But if you want to accelerate your results, maybe it’s time to take another look at how you are positioning the…

Many times, many of your in store problems can be fixed by doing one simple thing. Change the culture of the store with the customers and with the employees,

I worked at a large Jeep stored that gave out a loaner car for every customer that came into service for anything including an oil change. Meanwhile we had a shuttle van that was used more as a parts van than a shuttle. I noticed many of the loaner invoices showed car being brought back with 10 miles or less on them. At the time,…

FOR IMMEDIATE RELEASE

Additional Information - Email dealerresourcegroup@gmail.com.

DIGITAL DEALER CONFERENCE BRINGS AN INTERNET EXPERT BACK

WILMINGTON, NC  August 17th, 2012 - The Dealer Resource Group is pleased to announce that…

How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo.

How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo. Instead of changing the status for an internet lead to "dead" or "bad" because there is no phone number…