The new 50^th anniversary Lamborghini Veneno carries a price tag of $3.9 million, making it one of the most expensive cars ever produced. It sits on a $400,000 chassis, is adorned with custom made aerodynamic panels, all cradled with a V12 engine that cranks out 750 horsepower-reaching 60 mph in less than 3 seconds and top speeds of 220 miles per hour (Just what we need to sleep in a little later). In spite of the millions of dollars poured into the…

In the past, it wasn’t uncommon for employees to spend their whole working lives with a single company. People would start in their late teens and many would retire without ever having worked anywhere else. However, businesses, in general, and dealerships, specifically, are experiencing less loyalty from employees today than ever before in history.…

By using an omni-channel approach, the Topshop brand has generated a year’s worth of average Facebook activity in just four days.The exponential growth of digital has created an environment that 20 years ago didn't exist, and even today we are still finding our way around it.…

Brands, companies, and individuals -- I think it’s time for some real-talk about content and social media.

Gary Vaynerchuk recently gave an interview about his decision to employ a full-time stalker (a.k.a…

What sets your company apart from everyone else’s? It’s the brand – and creating a better business starts with this key factor. Without a really good one, nothing sets your enterprise apart from the next one, and this won’t have customers clamoring to do business with you. Therefore, take a hard look…

Buy-in. Utilization. Execution. Process. Training. Accountability. Management. These are all things that dealerships require to function in today’s competitive marketplace. And yet, on far too many dealership lots, those being tasked to execute their job’s duties are turning a blind eye to them. Your dealership needs a Hans Gruber.



It is commonplace for salespeople to push back or simply choose …

MySpace was, in many people’s opinion, the social network to be on for many years. In fact, in 2006, MySpace surpassed Google as the most visited website in the United States. The decline of MySpace began in 2008 as Facebook rose in popularity and became the newest social network of preference for many. MySpace’s user base…

Previously seen as an afterthought, more companies are seeing the value to be had in actively improving their website.



Is your company’s internet presence going unnoticed? This might be because what you thought was the hard part, has only just begun. These days it’s not enough just to simply have a website to bring in visitors, you have to actively…

If you haven't heard this it's great. If you have it's worth another listen

“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star,…

Larry Gray’s 1961 Corvette.

His childhood was spent in Pine Bluff, Ark., where he delivered newspapers for 35 cents a week and pumped gas. In those days station attendants would pump the gasoline, check the oil level in your car and wipe your vehicle’s…

Do you want to increase your CP Hours per RO?



Greetings, 

I can't imagine many people answering NO to that question. If you did, please contact us immediately and tell us about your success! All joking aside, in most cases CP Hours per RO are an area of opportunity for increasing Gross Profit, as well as increasing shop…

C’mon folks, the days of being able to close on most sales transactions with the style of a pushy used car salesman, are gone. That window closed over a year ago.

Not that you can’t still close people, but the residual factor is usually gone when you use this…

How To Sell More Cars To Millennials Like Me

I would be considered a millennial, or a Gen Y consumer.  After all, I’m twenty-eight, a new mom,born in 1984, just about to have my ten year high school reunion and often think to myself-“If I wasn’t in the auto business, if I didn’t do this for a living, what would…

Believe it or not some states are bringing legal action against "experts" who are unlicensed in their states for giving advice to the public.  States like Ohio, North Carolina and others require car sales professionals to be licensed, so is it possible someone unlicensed could be breaking the law?

Well if you ask the Attorney General in Kentucky maybe they are in violation of the law.  Watch this video or read about this case here. …

Ok, I must start with an apology for a slightly misleading title. Even the most popular car dealerships will struggle to tell you how many clients they'd found on social media. One thing is for sure, though – car manufacturers and dealerships are increasing activity on Facebook, Twitter and other social media channels and there must be a good reason for them to do so. With more than a billion people using social media actively, the likelihood of you encountering a potential buyer on one of…

There's an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away, so when you get that first boost of exposure as a result of spending very little money, it can become addicting.

It's a trap. Overexposing at the wrong time to the wrong people can…

Your website can produce up to 600 more leads every month. I'll show you how to get customers who may be on the fence to contact your team in this week's Think Tank Tuesday. There's no reason you shouldn't be using this tool on your website. Don't miss out on hundreds of quality leads and watch Think Tank Tuesday right now!…