The worlds of automotive social media and automotive search marketing are converging. We've known this for a while and I've been preparing for the collision in order to help our clients make the most out of the changes. The only thing I wasn't expecting was how tremendously complex it all was going to be.

For the…

With one ID scan, robust customer information is put in motion; sales and financing processes are jumpstarted, and time-to-close gets slashed

Mission Viejo, CA – August 5, 2013 – DealerCentric Solutions, the consumer finance management system innovator, today launched ID Drive^TM, a patent-pending ID scanner technology that gives dealerships the most powerful…

Babin’s “Dominate Your Battlefield! Develop Your Team to Win in Every Situation” joins keynote line-up that includes Danny Sullivan of Search Engine Land and The Walt Disney Company^® 

Salt Lake City, UT – August 5, 2013 – DrivingSales today announced that former U.S. Navy SEAL Officer and decorated combat veteran, Leif Babin, has joined the…

ALBANY, N.Y. – August 5^th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) has launched a new website, re-designed with a modern look, more intuitive navigation and offering more educational materials for auto dealers. The new website is designed to be a resource for auto dealers looking for information related to dealership management systems (DMS), Auto/Mate company news and more.

“We want to make it as…

May each and everyone's day, everyday, be filled with Friendship and Love.

And through Friendship find an end to all the conflict we face in the World.…

"Believe in the best … have a goal for the best, 
never be satisfied with less than your best, 
try your best, and in the long run things will turn out for the best."

There are numerous ways to build success into your live chat strategy, but if you want the ONE THING that is sure to guarantee embarrassment and failure (not to mention waste time and money), try this: make your guests give you contact information before you (or your live chat vendor) have a live chat…

          In what now can be considered a good selling market and what many predict will soon be a booming market, there are many dealerships underperforming and even mightily struggling. Why? Although there can be many reasons for dealerships that struggle, after two decades of consulting, coaching and training dealerships there seems to be very consistent themes for the struggles. Let’s start with common theme number one – the wrong people.

          There are four…

For Automotive Marketing Guru's

Infographic: Our friends at +6S Marketing on the state of Canadian Internet usage http://goo.gl/OervG (This is a…

DealerELITE:

What is Women-Drivers.com?



Anne Fleming:…

Join us for a Brand New Webinar hosted by Jeff Cowan

Tues Aug 6th at 8:00 AM Pacific Standard Time / 11:00 AM Eastern Standard…

Automotive Friends- what is your preference? Internet Departments working cradle to the grave, or Internet Departments set up with BDC like setups? Explain your side and why.

Frequently, I write about how dealerships (or any company for that matter) need to have efficient, reliable communication tools in place so that all departments can access information at a glance. Quite ironically, one of the largest tech companies in the world, Microsoft, just proved that best practice as completely true.

People rely on Google to access many…

Click on Link Below for An Exclusive Webinar Invitation:

http://bit.ly/1bi5cYh

          “You can’t make gross profit anymore now that we are fully in the digital age.” That is a common observation repeated everyday by frustrated salespeople and managers. The reality is, that simply is not true. Gross profit is and always will be possible if you create and practice the right elements for profit.

          First of all, it is never possible to make the profit you desire without the right belief system and mindset. If you believe you cannot make…

The customers coming to our dealerships are more and more educated. They've read all the possible consumer reports online. That's why they're often wary about certain aspects of the car buying process. Auto warranties is probably one of the most controversial topics since many warranty providers have been caught into various scam allegations.

The biggest dilemma for a dealer is whether to sell the cars "As is," with implied warranty or with a third-party auto warranty.

From a…

Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.

Over the course of this last year, Facebook has proven itself to be a viable advertising platform. They've increased the total adspace on users' feeds and have also gotten better at targeting those ads with graph search. The only problem has been that Facebook's ad creation center has been pretty weak. It was usable, but it was not intuitive or especially robust.…

Topics selected by dealers include strategies for CRM, digital marketing, fixed ops, hiring, creating a culture of success, selling pre-owned vehicles, leveraging ‘big data’, video and more; joins agenda that includes keynotes from global search marketing authority Danny Sullivan, Yelp and The Walt Disney Company^®.  Early Bird Registration available until August 14^th

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