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What you see is important

What do you see when you look in the mirror?

If you don't see the diamond,…

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Added by Tim Marvel on July 7, 2014 at 11:13am — No Comments


Solution Provider
Don’t Tarnished Your Brand with Bad Recruiting

DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image.  There is a growing chasm between company and candidate satisfaction with recruiting…

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Added by Stephanie Young on July 7, 2014 at 10:30am — No Comments


Solution Provider
Autosoft offers great OEM integration for Toyota Dealers

WEST MIDDLESEX, PA – April 30, 2014 – Leading dealer management system (DMS) provider Autosoft, Inc., (www.Autosoft-asi.com) announced today that Autosoft FLEX DMS has been approved for integration with Toyota Motor Sales, U.S.A.

“Toyota dealers can now benefit from the affordable, feature-rich Autosoft FLEX DMS that helps them operate their dealerships comprehensively and yet more…

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Added by Mark Begley on July 6, 2014 at 10:47am — No Comments

The Rise of the Sales Scientist by Drew Spink

The rise of the sales scientist is a reality as we see a far more scientific approach to driving sales,especially relating to all aspects of the car sales industry now and moving forward into the future. The automotive industry needs to consider the reality that in the monetary sales arena they have not kept pace, as younger professionals opt for careers that offer far more…

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Added by Drew Spink on July 6, 2014 at 8:51am — No Comments

The Top Ten Traits of Sales Superstars by Drew Spink

I started selling cars at the tender age of 16 and I bought and sold my first car while still studying at school. I can clearly remember and recall the great feeling of making my first profit. As I watched the taillights disappear down the driveway I realized I was on my own journey to a career in sales.

I grew up in the automotive industry and cars and people…

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Added by Drew Spink on July 6, 2014 at 8:46am — No Comments

True Confessions of a Car Salesman by Drew Spink

I love my profession and when I started my sales journey I wanted to make a career out of retailing motor cars as opposed to viewing it as just another job. The road I chose to travel was one that involves the following, discipline, business morals, and a code of conduct coupled with the highest levels of ethical standards. The automotive business is renowned for…

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Added by Drew Spink on July 6, 2014 at 8:43am — No Comments

The Automotve Road Less Travelled by Drew Spink

The Automotive Industry has certainly been through an obstacle course of metal testing challenges in 2014.

The fact that dealerships have seen a decline in footfall and far less visits to the showroom floor has impacted on sales and staff morale.

The reality is the purchasing journey has changed totally. The industry has to start changing and adapting…

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Added by Drew Spink on July 6, 2014 at 8:38am — No Comments

The Automotve Road Less Travelled by Drew Spink

The Automotive Industry has certainly been through an obstacle course of metal testing challenges in 2014.

The fact that dealerships have seen a decline in footfall and far less visits to the showroom floor has impacted on sales and staff morale.

The reality is the purchasing journey has changed totally. The industry has to start changing and adapting…

Continue

Added by Drew Spink on July 6, 2014 at 8:38am — No Comments


Solution Provider
The Impact Of Social Media On Automotive Advertising - Yesterday, Today and Tomorrow!

Technology driven solutions are changing the automotive advertising industry even as I write this post. During my 35 plus year career in the auto industry I have observed the shift from newspaper, direct mail, radio and TV to email, text and internet based communications to sell cars and service. Why then are so many auto dealers surprised when I tell them that the next generation of car buyers will rely on social media and consumer generated content vs. today's more dealer centric marketing… Continue

Added by Philip Zelinger on July 3, 2014 at 2:28pm — No Comments

Released: The 2015 Mustang Informational Guide

Local Mustang Forum Reveals the 2015 Ford Mustang Packaging Guide. 

For Ford enthusiasts myself, getting a peak at the Mustang Packaging Guide for 2015 before the crowds is always great! Originally released on several online Mustang Forums like …

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Added by Jonathan Morales on July 3, 2014 at 1:26pm — No Comments


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Combat is a Leadership Laboratory

US Flag

Combat is a leadership laboratory. That laboratory is a proving ground for veterans like Leif Babin, who shared his insights on leadership and teamwork at last Fall’s Driving Sales Executive Summit. A former Navy SEAL and co-founder of management consulting firm, Echelon Front, LLC, Babin gave an inspiring keynote address where he translated his experiences as a SEAL and SEAL Officer…

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Added by Garry House on July 3, 2014 at 10:30am — No Comments


Training Provider
Still advertising like it's 1944?

1944: "Dumb Bombs" and the Saturation Method.

According to Wikipedia, in WWII, it took 108, B-17 bombers, and 648 bombs (retro named "dumb bombs") to guarantee a 96% chance of getting just two hits inside a 400 by 500 ft area. That's a huge area and still only 2 hits…

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Added by Chuck Scalies on July 2, 2014 at 2:55pm — No Comments


Training Provider
Will You Be Watching Fireworks or Making Your Own This 4th of July?

Happy Fourth of July!

I love the 4th of July and everything it stands for. It is the pinnacle of summer. It’s family, it's friends, and it's fun.

From the celebration of the very first one, our forefathers new the 4th of July would be a date that would be celebrated indefinitely. As a matter of fact, John Adams, in a letter to his wife Abigail, said this about the 4th of July, once the declaration of independence was signed and passed by the continental congress. "I am…

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Added by Jeff Cowan on July 2, 2014 at 2:30pm — No Comments

All-New 2014 Mazda3 Sedan & 5-Door Hatchback Models

Video Review of the 2014 Mazda3 Models by Ramsey Mazda.

The team at Ramsey Mazda reviews the 2014 Mazda3 5-Door Hatchback and Mazda3 Sedan model and all of their new innovative technology and safety features. The SkyActiv technology featured in the 2014 Mazda CX-5 has been introduced into the Mazda3 lineup with two very…

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Added by Jonathan Morales on July 1, 2014 at 4:00pm — No Comments


Solution Provider
Toyota's Focus On 24-Month Lease Terms

The 36-month lease has long been the norm in auto leasing circles, but Toyota and Chrysler are beefing up their 24-month lease offerings. According to a report in Automotive News:

     "Toyota is seeing a strong shift into two-year leases this year, a trend that promises quicker customer turnarounds   and fuller used-car inventories down the road. At Toyota…

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Added by John Sternal on July 1, 2014 at 1:09pm — 3 Comments


Solution Provider
Wrong Way And Right Way To Do Video Testimonial

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…

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Added by Paul Potratz on July 1, 2014 at 10:07am — 1 Comment


Solution Provider
Cleanse and Append: The Keys to Marketing to Your Customer Database

Accuracy.

There, I said it. Within that one word lies the keys to unlocking the true potential of the customer data you have available to you. If you have the most accurate data, you'll be able to craft marketing, conquest, and retention campaigns that will boost your business faster than anything else available to your dealership.

Of course, it's…

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Added by Jon Lamb on July 1, 2014 at 5:57am — No Comments


Training Provider
Balancing the Scales –A strategic response to the Internet’s impact on the dealership’s sales process, profits and customer experience

The Business Case

In 1989 the Internet came online and disrupted the car buying and selling process by tipping the scales heavily in the consumer’s favor. The easy access to pricing and product information made shoppers better researchers and negotiators, and to an unprepared industry this shift was unsettling. Since then, manufacturers and their dealers have…

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Added by Kurtis Smith on June 30, 2014 at 12:31pm — No Comments


Solution Provider
Used Car Market Is Active With Greater Weakness

Hello and welcome to the final Beggs on the Used Car Market video blog for June and also for the first half of 2014, with data and insight from Ricky Beggs and Black Book. It is amazing how fast the days and weeks have been checked off the calendar. We have dealt with a spring market that was delayed, a spring market that extended into the middle of May, and an active new car sales market unaffected…

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Added by Black Book on June 30, 2014 at 12:02pm — No Comments


Training Provider
Do you know who the life blood of your service department is?

Greetings,   

Do you know who the life blood of your service department is? Without this person your Technicians would not have orders to fill.

 

This person can make all the difference in your customer's experience. They are the first and the last person that your customer will talk with. A top performer in this position can make your…

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Added by Rob Gehring on June 30, 2014 at 9:15am — No Comments

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