When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads.

For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time.…

Heading into the New Year, even the speed of speed seems to be picking up speed.

Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.

Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…

If you're on the service drive on a daily basis, why not maximize the opportunity? This week, Jeff discusses five tips that you can do in order to turn your best days into your best months, years, etc! Whether it is starting with a mindset or reading 15 minutes a day, these tips will help you excel in 2019. Copyright Wm Jeff Cowan 2019

Click HERE to watch!

AutomotiveServiceTraining.com…

76% of Today’s Popular Leases Retain or Slightly Increase Their Monthly Payment Prices from December

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady or slightly increasing from last month.  Twenty-two different vehicles maintained their prices from the previous month, while twenty-four slightly increased, showing prices are…

If you have a car that you bought from a showroom, you probably did not notice what the structure looked like inside. The focus was on buying your new ride. But to let you know, car dealers consider numerous factors before they decide whether their showroom will be permanent or temporary. Although both of these structures will serve their purpose, they…

Transport is a big concern when travelling to another country or city. If you are planning to visit Gatwick and Heathrow, then we are always available here to help you with all your concerns about transport and help you to have a safe journey. We are the best preferential airport taxi Gatwick and Heathrow services for first-level officials and…

Authentic Reviews that Deliver to Your Bottom Line

Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, they also expect the posts to convey the most important part of the customer…

Even though the average user may not notice it, web design trends are always on the shift. What perhaps looked good just a few years ago seems archaic now and web designers are always out to tweak the website design so that it remains contemporary and interesting to users. According to https://www.kinesisinc.com, design accounts of 94% of the first impressions by users; visual appeal and website navigation are usually the two aspects that are crucial…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

As Millennials get older, they become an increasingly important fixed ops customer segment to retain. A recent AutoLoop study found that currently, Millennials make up approximately 18% of all service appointments. And that number continues to steadily increase year over year. In fact, as shown in the graph below, Millennials and Generation Z continuously…

Susan G. Komen of Los Angeles is the first charity to create a custom cause digital license plate with the Rplate, the world’s first digital license plate; custom digital license plates designed to raise funds to increase access to breast health services and support research

Las Vegas, Nevada –January 7, 2019 – Reviver Auto, creator of the Rplate, the world’s first…

CompliancePoint, a leading provider of information security and risk management services for compliance and data security, has established a data privacy solutions focus for the automotive industry, with resources to protect manufacturers, automotive lenders, dealers and other users of automotive data.

In 2018, more than 100 automotive manufacturing companies including General Motors, Fiat Chrysler, Tesla, Ford, Toyota and Volkswagen experienced a…

 Next generation tools enable dealers to contact customers

in under 6 seconds, converting leads into sales

PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…

In today's 20 group meetings, in circles, while attending a new car showing, and just about anywhere you go, dealers are talking about their DMS provider. Even DMS providers seem to be talking about each other, sometimes benignly, other times with soft-malice. And finally, it seems DMS providers today, as I read the litany of articles, want to offer advice on…

Instead of spending this year wondering how many people will be buying cars, we need to invest our mindshare in competing for those that WILL!

We do not know the full impact tariffs, rising interest rates, autonomous vehicles, ridesharing and digital retailing will have on our dealerships.  We do know that even if the number of people shopping for a car holds steady in 2019, the competition to turn those shoppers into buyers is ratcheting up every day. So how do we…

Connectiv Prospect update doubles social media impressions & decreases Cost Per Vehicle Sold,

at no additional cost to dealers

Chicago, IL- January 7, 2018- Affinitiv has added Instagram social ads to Connectiv Prospect, its conquest campaign marketing solution for auto dealerships. In a 30-day pilot at…

End-Of-Year Seasonality Causes Index To Decline Ahead of Spring Selling Season

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for December (116.3), dipping slightly from the previous month (116.5). December showed the first decline in the Index dating back to May.…

New features allow auto dealers to collect and store digitally signed documents, streamlining F&I and fixed ops processes

Albany, N.Y. – January 7, 2018 – Auto/Mate Dealership Systems has released its eDEAL™ Signature Capture feature, a digital contracting tool that allows F&I managers to easily capture signatures, store electronically signed documents and email digital deal jackets to customers. In conjunction with eDEAL™, Auto/Mate has also…

New Solution builds a "Human Firewall" that Reduces Risk of Phishing Attacks from 27% to 2%

Timonium, MD –­ January 7, 2019 –­ Helion Automotive Technologies is offering a new security awareness training program for auto dealership employees. The solution is designed to build a "human firewall" that reduces the risk of data breaches from…

If you are getting into the business of auto repair, you might need to know a few things to keep it run effectively. First of all, you register your company and provide with high-quality repairs to build up your reputation in the market.

Whatever auto repair industry you get into, here are a few tips which you consider to ensure that your investment doesn’t go wasted.…