To solve issues within most businesses an effective way is to use a compartmentalize strategy. Back in the day this is how we could effectively work an advertising game plan.

Today with the rapid growth of digital and its constant evolution you should no longer limit your methods by separating solutions.

Let’s use SEO as an example. We estimate a dealer in the Philly DMA spends on average, $17.00 on SEO per vehicle. So, if there’s a solution that…

Many of us will at some time own a vehicle that will come to the end of its useful life and the only way to dispose of it is to a scrap yard or parts breaker. So how do you get the best price for this scrap car? Are there any tips? Or should you just take what you can get and feel lucky?

The answer is knowing the demand for the spare parts that…

For some, this is Good Friday. For others, it is TGI Friday (I don't mean the restaurant).

What's the deal about Fridays?

mmYeah. So, here we are at the end of a week. For many that brings a sigh of…

-By Sally Whitesell For AutoSuccess Magazine

Your phone is ringing. It’s your most important customer calling.

Your dealership has spent a lot of money to get the phones to ring. Every poorly handled call is a lost opportunity that you can’t afford. When service advisors – who are already working at a frenetic pace – answer the…

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.

Your customers either aren't getting the message, or they set it aside and forget…

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct.

In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary…

Pollution became a matter of great importance in the past few years, considering the impact it has on thousands of millions of people. The inhabitants of the most polluted countries suffer health issues that drastically reduce their quality of life. Waste, which is produced from anthropogenic activities, can ultimately impact the food chains of a country by damaging the soil and groundwater.

The elements that contribute to polluting the soil and groundwater are numerous, but the most…

This week, Jeff covers three points about this maximizing this upcoming season of holidays and events. The service drive is the busiest during this time of the year, so how do you maximize each customer? Are the holidays and events an excuse, or a potential opportunity? Stay tuned to find out some key tips going into this season. Copyright 2019 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE…

Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t have a solid strategy. And breaking through to…

Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t have a solid strategy. And breaking through to…

Check bike information and registration details with Owner Details, RTO, Insurance, Make model, etc. fills registration number of bikes in history tool and download history or bike online. https://vehiclehistory.in/bike-report

Users Voted on What They Believe are the Top Vehicles for the Summer Months Based on Location

Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “top vehicles for the summer season.” Swapalease collected data from users in top markets on which vehicles they prefer to lease for the summer months based on their location.  There has been an increase in users searching for a variety of leases pending the upcoming…

In last week’s video from the series,…

If you haven't heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say it almost became the Titanic with a series of unfortunate events including sales reported lower than…

When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made.

Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.

The person that is making the video,…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Market Insights Report…

One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate can easily…

Change matters. The speed of change matters. Don’t change for change’s sake.  How to sort through it all?

Change matters and can be successfully and intelligently integrated into your lifestyle and work habits by answering three quick questions:

• Do you know your peak performance times?
• Are you prototyping for…

Eco Provides vehicle inspection service at affordable cost. If the Vehicle is running on the road, then vehicle Inspection is necessary. vehicle check is done by Eco with a checklist of the vehicle.

Newport Beach, CA –April 15, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced it has expanded its footprint in the Midwest and the East Coast by signing more dealer groups. While the company's primary focus has been on the West Coast, in the first quarter of 2019 Vboost signed the Feldman Auto Group in Michigan/OH, the Lindsay Auto Group in VA, and several in dealerships in New York. Vboost is…