February 2012 Blog Posts (113)

2012 Mileage Rates

by Kathryn Carlson

 The cost of gas is going up again but the IRS has not updated the 2012 mileage rates to reflect the increased price.  Effective January 1, 2012, the standard mileage rates for the use of a car (also vans, pickups or panel trucks) will be:

55.5 cents per mile for business miles driven



Added by Brian Torrez on February 29, 2012 at 4:54pm — No Comments

What is now?!!!

As a child when your parents asked you to do something, it meant now!!! When you were asked to do something in school, it was right now!!!

If you truly understand people today, we live in an instantaneous gratification society. People decide on something, they want it now!!! Not only now, do they decide to spend money, buy…


Added by Tony Provost on February 29, 2012 at 1:14pm — 15 Comments

CarFinance Capital Secures $200 Million Credit Facility


Company continues expanding lending programs for the more than one-third of car-buyers with non-prime credit



Irvine, CA, February 29, 2012– CarFinance Capital LLC (http://www.CarFinanceCapital.com), a specialized provider of non-prime financing for auto dealers, today announced that it has secured a $200 million warehouse credit facility. The new credit…


Added by Crystal Hartwell on February 29, 2012 at 9:37am — No Comments

Almost One Million Reasons A Day Why You Need A Better Automotive Advertising Strategy

Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices are activated PER DAY.


This is up from 550,000 activations a day just 4…


Added by Brian Pasch on February 28, 2012 at 9:30pm — No Comments

Earning Customer Loyalty Through Great Customer Service

In today’s durable goods market there are two main factors other than the product itself that will ultimately influence the consumer’s purchase decision, regardless of the type of product. These two factors are quality of service and customer satisfaction. Turning the consumer from a potential customer to a loyal customer is a complex process. The business through…


Added by Mark Odat on February 28, 2012 at 9:00pm — 13 Comments

Title Tag Best Practices for Your Car Dealership Website

Title tags should be a part of the SEO strategy of every car dealership website.  Why?  Its contents not only provide the text for the blue-links shown on search engine result pages (meaning users use them to help decide whether or not to click onto your dealership’s site), but also tell search engines what each unique web page contains.

Many auto dealers leave this important SEO aspect up to their dealership website providers.  For those…


Added by Ali Amirrezvani on February 28, 2012 at 3:12pm — No Comments

Can Great Data + Great Buying Experience = Great Sales?

I've been involved in the TrueCar discussions for months now, sometimes prominently.  And the idea of protecting the dealers'--nay the industry's--data has become very, very important to me.  Thank you, Jim Ziegler, for goading us to pay attention to these issues.

However, lately I've taken to also looking at these points:  Is the "Data Horse" already out of the barn?…


Added by Keith Shetterly on February 28, 2012 at 3:00pm — No Comments

KPA Announces the KPA Speakers Bureau

KPA Speakers Bureau offers speakers with dealership expertise in Environment and Safety, HR Management, and Internet Marketing.

Lafayette, CO (February 28, 2012) ­— KPA, a dealer services and Internet marketing provider for over 4,000 automotive, truck and equipment dealerships and service companies, announces today the KPA Speakers Bureau.

The introduction of the KPA…


Added by Brian Torrez on February 28, 2012 at 10:27am — No Comments

Most Objections Have Options

It's been said that nothing in life is guaranteed, yet one thing is certain in sales: There will always be objections. In the sales profession, objections are a necessary evil. After all, if there were no objections there wouldn’t be a need for salespeople; thankfully the products do not sell themselves and need advocates like you and me, to favorably demonstrate the…


Added by Marsh Buice on February 28, 2012 at 9:15am — 12 Comments

Virality: The Value of Pinterest for Car Dealers

As Pinterest continues to rise in exposure and prominence in social media, many dealers have been asking me how to make it work for them. There are certain techniques that we, fortunately or unfortunately, save for clients, but here's one that you can use today to help improve the virality and SEO of your website.

It starts…


Added by JD Rucker on February 27, 2012 at 6:17pm — No Comments

How does your dealership value an appointment coming in from online?

What is an appointment worth?

There are a lot of ways to answer this question in the minds of many dealers. In my mind, this is a question about math.

The average dealer closes at least 60% of appointments that are set with the customer via the phone.

That same dealer averages at least 2k per copy…


Added by Andrew Myers on February 27, 2012 at 3:30pm — 2 Comments

Call Centers Are Cool Again

Automotive Dealerships have been amongst the companies that had to book the highest losses due to the worldwide economical crisis and it's aftermath. Since then they have managed to make a huge comeback especially during 2011; both manufacturers and dealers are expanding their businesses at a large pace and business' are recovering to pre-crisis states. The surviving dealer body has become nimble and able to respond to all new marketing demands.Among those are the increased demands of…


Added by Chip King on February 27, 2012 at 2:34pm — 4 Comments

Your EOY is a CTA

By now you have a completed December 2011 Financial. (If you don't, all I can say is WOW)

Look in the box that says "Profit/Loss".

Are you happy with what you see? Would you say that 2011 was a good year an   average year or a "I'm gonna have a stroke!" year?

Whatever your results your EOY(End of the Year) statement is a CTA (Call To Action) for 2012.

Here are 3 Calls To Action you might want to look at if you a looking to KSA in 2012. (You can figure that one…


Added by Leonard Buchholz on February 27, 2012 at 10:27am — 2 Comments

Seven Reasons Live Chat Fails [New Ebook]

ActivEngage has found the number one cause of automotive live chat failure is the misconception that simply adding a chat application to a dealership website will produce results.  Last week we released a new ebook to help auto dealers learn how to…


Added by Justin Braun on February 27, 2012 at 10:03am — No Comments

SEO Starts with Keyword Research

There has been a lot of discussion on the various automotive social networks about SEO of late. That's good - dealers need to stay focused on search despite all of the other things out there that are pulling our attention away from the single most powerful traffic-driving tool to our websites.

One thing that hasn't been discussed enough is the art and science of keyword research. I often field questions from dealers asking why this keyword or that keyword doesn't show them. They're…


Added by JD Rucker on February 27, 2012 at 4:50am — No Comments

How to ask for the right phone number and caputre email every time........

Hello Dealer Elite Members,

I have been working with Dealerships all over North America for quite a while now. The thing that amazes me every day is that dealers, service writers, Sales Managers and Sales people fail to capture the information they need to follow up their customers every day.

Step One: Ask Great Questions

If you don't ask the right way you will not get the information you need.

Step Two: Make sure there is a benefit for…


Added by Ian nethercott on February 26, 2012 at 10:06pm — No Comments

Introducing RapidFireAuto and MyTextClub

These are the two newest additions to the AutoDealerTarget Lineup.  We added these service offerings in response…


Added by John Miller on February 25, 2012 at 4:02pm — No Comments



Happiness can be attained just like anything else. Do you have a strategy for increasing your happiness?

At the end of the day people want to be happy, more than anything else. This has been a driving force of Man for thousands of years. You want to be happy in your work, your family, your community, your free time and in all your activities. You want more happiness in your life.


I have never understood the point of the phrase: “money won't make you happy”, because…


Added by Grant Cardone on February 25, 2012 at 1:52pm — 1 Comment

Treat Your Customers Like Dogs

Loyalty. What does it even mean? The first thing I think of for some reason is my two-year-old Golden Retriever, Sophie. Dogs are always synonymous with loyalty simply by their attitude. They are always there (except when they run down the street) always happy, always interested in what you are doing. Their genuine feelings towards you make you value them even more. As a dog owner, you strive to make them feel appreciated and loved through a variety of ways. Whether…


Added by Mark Peterson on February 24, 2012 at 4:05pm — 4 Comments

Does Carfax have a Monopoly?

Carfax has a very unique business model.  Tell the consumer they need to ask for a “free” Carfax report from their dealer (who then pays a hefty fee).  The exclusivity…


Added by Adam Barish on February 24, 2012 at 2:26pm — 18 Comments

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