April 2021 Blog Posts (35)

Video Marketing: Strategy First

When it comes to video marketing, I see a large variety of strategies within the automotive industry. Some dealerships are hyper-focused and create their video content with a defined purpose and strategy, some have a good idea of the “type” of video content that they need to capture but no defined strategy for maximizing the value of that video through…

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Added by Timmy D. James on April 30, 2021 at 9:41am — No Comments

Where are the auto dealer compliance officers?

It has been about 5 years since I worked as a controller in a dealership, and many things have changed in the auto industry since then. One thing I am surprised to see has not changed is the lack of designated compliance officers. We didn’t have one then, and most dealerships still don’t have one today.

 

Compliance officers can protect…

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Added by Travis Peterson on April 28, 2021 at 10:54am — No Comments

How and Why to Supercharge CRM Use

Norm walks into Cheers and what do we hear? A resounding “NORM!” I think it’s true that “sometimes you want to go where everybody knows your name.”

 

I bet your customers want the same recognition. After all, we’re in the people business. And what do most people want? Recognition. The feeling that someone knows them, cares about their wants and…

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Added by Phil Spagnoli on April 28, 2021 at 10:37am — No Comments

This Is Not A 30-Day Career



Welcome back to our exciting new video series, Ali Reda’s Road to Sales Success! When I met Ali Reda in 2010, he was ten years into the business selling 25-30 units a month. He was obviously not at…

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Added by Damian Boudreaux on April 26, 2021 at 12:30pm — No Comments

Armatus Dealer Uplift Obtains Certification by the Reynolds Certified Interface Program

Hunt Valley, MD – April 14, 2021 – Armatus Dealer Uplift announced it has successfully obtained certification for the ERA® Dealership Management System within the Reynolds Certified Interface Program.

 

"The new certified integration between Armatus and Reynolds will provide dealers with the peace of mind that their data is being handled in a secure and…

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Added by Linda Snyder on April 26, 2021 at 9:30am — No Comments

Cars.com Reports 66% of Americans Have Renewed Interest in EVs Following President Biden’s Infrastructure Plans, but Mainstream Adoption Still Years Away

Leading automotive digital marketplace and solutions provider Cars.com (NYSE: CARS) today revealed new research that Americans’ interest in electric vehicles is on the rise. Sixty-six percent of respondents in Cars.com’s national survey stated an increased desire to buy an EV after hearing President Biden’s infrastructure plans to invest $174 billion in…

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Added by Allison Phelps on April 23, 2021 at 7:05pm — No Comments

Mississippi manufacturer warranty reimbursement rate

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Added by Rob Gehring on April 23, 2021 at 10:30am — No Comments

Video: The Content that Rules them All!

According to a recent study published by Wistia, consumers watched more than 23,000 YEARS of video in 2020 alone. This means more video was watched…

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Added by Timmy D. James on April 23, 2021 at 8:00am — No Comments

MIND YOUR OWN BUSINESS

There are 3 steps you need to take from in this article, I truly believe if you do these 3 things you will become a better professional in the automotive business. I believe if you stick to these three things

Your mind will be right and you will have a great mindset and you will make a lot more money.

The first step I want you to know if MIND YOUR OWN BUSINESS, who cares what other salesmen are doing, who cares if they come in late or call in from work, what does that…

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Added by Ron Garverick on April 21, 2021 at 4:59pm — No Comments

The Fatal Mistake of Using Dirty Data in your BDC

Clean, organized data will help you achieve more productivity and revenue from your BDC. You may not even realize your data is dirty, or disorganized.  

 

That’s because mess and decay happen gradually, over time. For example, it’s estimated that up to 30 percent of the…

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Added by JoAnn Bedenbaugh on April 21, 2021 at 9:57am — No Comments

Texting Do’s and Don’ts at Your Dealership

What’s the most iconic noise of our time? I’d argue it’s the text message alert sound associated with the iPhone. No matter where you are – the grocery store, Home Depot, a wedding – if you play this sound, people around will freeze and make an instinctual grab for their iPhones.

 

We’ve all been trained to react to it. That’s why texting is…

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Added by Billy Reynolds on April 21, 2021 at 9:52am — 1 Comment

Update to CDC Guidelines Causes Auto Dealers to Re-evaluate Vehicle Sanitizing

Over the last year, any business that remained open did everything possible to reassure customers their premises were safe and followed the latest CDC COVID guidelines. Social distancing, masks, and disinfecting surfaces for customers have become standard practices and, in some cases, are mandated by states. These measures require extra work and extend…

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Added by Sean Reyes on April 20, 2021 at 11:48am — No Comments

PURECARS BECOMES CERTIFIED AS A KIA CANADA DIGITAL ADVERTISING PARTNER

Partnership Becomes PureCars’ 17th OEM Certification; Business Intelligence Digital Advertising Tools Help Dealers Lower Cost Per Sale 

 

ATLANTA – (April 20, 2021) – PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has become certified as a Kia Canada Digital…

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Added by John Sternal on April 20, 2021 at 10:52am — No Comments

CULA Expands Into Texas, Powers InTouch Credit Union Leasing Program

InTouch Credit Union follows success of vehicle leasing program in Michigan with new Texas offering

 

San Diego, CAApril 20, 2021Credit Union Leasing of America (CULA) now offers vehicle leasing services in Texas through its partnership with InTouch Credit Union (ITCU). ITCU began offering leasing in its home state of Texas in the first quarter of 2021, closing…

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Added by Crystal Hartwell on April 20, 2021 at 10:23am — No Comments

8 Interesting Incentives to Motivate Your Car Dealership’s Sales Team

As a car dealership leader, you know that more selling activities lead to more sales, but run-of-the-mill bonus programs and contests can seem trite and boring. People appreciate and enjoy new and different. 

If you’re looking for some interesting incentives to motivate your sales team, check out eight of the most popular things I’ve implemented and seen done to spark interest in all kinds of teams. Sometimes the…

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Added by Kintz Group on April 20, 2021 at 9:27am — No Comments

APRIL AUTO LEASE PAYMENTS DOWN SIGNIFICANTLY FOR MANY LUXURY CAR BRANDS While Most Luxury Car Lease Payments Decrease Monthly Rates, Select SUVs Greatly Increase Rates

CINCINNATI, OHIO (April 19, 2021) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of April. Many lease payments are holding steady from March to AprilCompact cars, full-size cars and large pickup…

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Added by John Sternal on April 19, 2021 at 5:07pm — No Comments

Boosting Used Car Selling Efficiency for Kenwood Dealer Group

By dialing in time-to-line metrics, Kings Toyota Gets Cars Retail-Ready in Half the Time

 

Transparency, manageable performance metrics and accountability improve used car efficiency

Kenwood Dealer Group consists of 15 dealerships in the Cincinnati, Ohio market. Dan Kommeth, who joined in early 2020…

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Added by Jim Leman on April 19, 2021 at 3:29pm — No Comments

3 Tax Strategies to Maximize Reinsurance Profits Now

Historically, dealer participation programs (DPPs), or “reinsurance” programs as they are generically referred to, executed with appropriate substance, sustain favorable tax treatment both at a company and a shareholder level.  With the 2020 tax filing season underway, now is the perfect time to think about and plan for looming tax policy changes that might have impact on your current reinsurance structure in coming years. 

 

Regardless of whether you are currently…

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Added by Dave DeCredico on April 19, 2021 at 11:44am — No Comments

Service > Parts | Parts > Service – why all the transfers?

Ohhh the dreaded transferred call. There are many times in business that streamlining a process is the best for the business and for the customer. But there are sometimes it is just not the case.

 

This is where the separation of Parts and Service comes in. I have mentioned how the parts department is its own animal in other posts, but I need to really drive it home here. The parts department is like a dictionary for everything brand “X” is. There are so many moving pieces and…

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Added by Justine Picciotti on April 17, 2021 at 9:45am — 1 Comment

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