June 2016 Blog Posts (83)

Response Rate Solutions to Surveys - Reviews - Testimonials

A universal challenge for business is the ongoing quest for quality feedback from our clients, customers and patients.  So often, almost in desperation, we adopt third party platforms that promise improved response results only to discover that the return on investment falls short of expectations.  …


Added by Steve Santorsola on June 30, 2016 at 3:40pm — No Comments

The ONLY Goals of Your Website

I hate to break it to you, but if you run a for-profit business – like a car dealership – then your website has just two important goals:

  • Goal #1 – Attract Visitors
  • Goal #2 – Convert Visitors

Sorry, that’s it. Attracting and converting visitors are the only real value your website provides and the ONLY goals you should be…


Added by Steve Stauning on June 30, 2016 at 2:44pm — 1 Comment

Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.


In retail automotive, video is used very effectively to market dealerships and their inventory, because the content successfully attracts consumers’…


Added by sara callahan on June 30, 2016 at 10:12am — No Comments

Food is the Way to a Man’s Heart... But Not That Kind of Food

This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits fond memories. In essence, this act accomplished on a regular basis is supposed to be the recipe (pun intended) to win the love of a man, or woman. The gender of a person has little to…


Added by Mike Gorun on June 30, 2016 at 9:48am — No Comments

Why aren’t you recommending these?

Over the last year I have visited a lot of dealerships.  I’ve been asking advisors to sell me a product or a service; the results have not been stellar. One dealership in particular only asked for two brake fluid flushes in a twelve month period…After we did a feature benefit presentations on brake flushes,…


Added by Rob Gehring on June 30, 2016 at 9:30am — No Comments

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere – the customer experience. The customer…


Added by Larisa Bedgood on June 30, 2016 at 9:12am — No Comments

Service Advisors Q & A

Frequently Asked Questions From Service Advisors Who Attend My Workshops

Dear Service Advisors and Fixed Operations professionals, I have presented countless workshops throughout my career. And although every workshop contains elements of surprise, there are always a few things that I just know are going to happen.  One of the…


Added by Jeff Cowan on June 29, 2016 at 4:21pm — No Comments

Making Rejection Work in Your Favor

When I speak to sales groups, the subject of rejection comes up often during our Q and A sessions. Rejection is a natural part of the business of sales, and it is critically important to learn how to make rejection work in your favor. The way you view rejection will determine how you respond to each "no", "not yet", or "maybe" during your sales career. Your outlook…


Added by Paul Cummings on June 29, 2016 at 12:01pm — No Comments

Your Website IS Your Showroom

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you need to get them in here!” But here’s the deal- I am hearing that people are only…


Added by Kim Orr on June 29, 2016 at 10:04am — 1 Comment

Inspecting a Second Hand Car before you Buy It

You have done your research on prices, the best dealers, the car you want and everything else but what about the inspection? The car might look nice on the outside but you never know how good it is in the inside. If you are satisfied with your results after the inspection, don’t be afraid to walkaway. Sometimes even though the car might be cheaper, with all the repairs and maintenance you will have to do, you will be spending money more than you thought. So, inspecting the used car…


Added by Nathan Gomez on June 29, 2016 at 5:49am — No Comments

Are you making this mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.

If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.

On this episode, Paul explains how you…


Added by Paul Potratz on June 28, 2016 at 3:31pm — No Comments

Most Segments Decline at a Steady Pace

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…


Added by Black Book on June 28, 2016 at 1:55pm — No Comments

Build Your Brand With Social Selling: Part III

Part III: Gather Data to Dominate

Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition.  In addition to building relationships with consumers and becoming a top-of-mind resource, by amping up your social media presence, your dealership can glean plenty of useful data that will come in handy when…


Added by Joseph Little on June 28, 2016 at 11:02am — No Comments

Emoji Targeting, Twitter Live Button, and Updates to Facebook Messenger

This Week in Social Media

News for the Week of June 27

Twitter Adds Live Button

Twitter recently added a new button for both iOS and Android that will allow users to broadcast on Periscope from Twitter.  Now users can go live simply by tapping a button in Twitter—without switching apps.  When starting a new Tweet, users will see…


Added by Joseph Little on June 28, 2016 at 10:58am — No Comments

Sample animation from Fixed Ops University by sw Service Solutions

Tired of boring fixed ops training for your automotive service advisors? sw Service Solutions offers online training sessions that are relevant, innovative and engaging. Check out Fixed Ops University at …


Added by Sally Whitesell on June 27, 2016 at 12:16pm — No Comments

How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously? Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.

Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a conquest customer who is willing to drive more than…


Added by Alexia E Henson on June 27, 2016 at 9:16am — No Comments

Helion Technologies Receives Partner Certification from ShoreTel, a Leading Unified Communications Solution for Auto Dealers

Timonium, MD – June 27th, 2016-- Helion Automotive Technologies announced today it has received a UCSE Tier 1 Support Certification from ShoreTel, a leading provider of business telephony and Unified Communications (UC) solutions. As a certified ShoreTel partner, Helion is authorized to work with auto dealers to design, program and implement custom UC systems, provide…


Added by Erik Nachbahr, CISSP on June 27, 2016 at 9:14am — No Comments

Don't Hate the Hustle

At the start of every month, I look back over the last 28-31 days of my life and ask myself, “Did I hustle my tail off? Did I give all my sweat, blood and tears to the goals I was trying to achieve?”

What is your perception of the word “hustle”? Is there a positive or negative thought running through your brain? Many people who have never hustled, view it negatively.…


Added by Paul Cummings on June 27, 2016 at 9:00am — No Comments

Is Your Campaign Compatible?

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?

In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject…


Added by Paul Potratz on June 24, 2016 at 1:41pm — No Comments

Wish Them Well, But Ask, “What The Hell?” - How to Capitalize On Exit Interviews by Richard Keeney

Well, you know it’s inevitable.  Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset, why not invest 5 to 10 minutes with them on the off-chance that you could learn a little something? You…


Added by Richard Keeney on June 24, 2016 at 1:00pm — No Comments

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