In the world of online matchmaking, women express their inner feelings through their online ads more so than men. In the world of online “car matchmaking”, not so much. An analysis of gender-specific online “car ads” by national car leasing marketplace, Swapalease.com, finds that men are more expressive when it comes to details of the cars they’re trying to pair up with others.



The nationwide online marketplace helps match people wanting out of their car lease with others around…

Mike Martinez’s presentation, “Smartphones and the Purchase Game,” was selected by a panel of auto dealers; joins an agenda that also includes keynotes from digital expert and best-selling author Brian Solis; SEO ‘Wizard’ Rand Fishkin; eMarketer’s lead digital auto analyst, Mike Hudson; Kellogg School of Management marketing professor Florian Zettelmeyer, and online marketing pioneer, Bryan Eisenberg

Daytona Beach, FL – September 30, 2014 –…

New dealership survey from eLEND Solutions underscores pain points for dealers in Sales/F&I process; 80% report their Sales/Finance process takes two hours or longer

Mission Viejo, CA – September 30, 2014 – A new survey of dealerships* from eLEND Solutions underscores what most dealers know already, that the sales and finance process takes much longer than it should:  80% report their process goes on for two hours or longer and 40% report three…

Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…

Black Book announces the integration of its vehicle valuation data into a number of today’s leading providers of loan origination systems used by auto lenders. Recent integrations include Credex, Compass Technologies and FNI (Financial Network Inc.).



This continued expansion of Black Book data throughout industry loan origination systems allows lending decisions to be made in less time and with lower costs, thus accelerating the approval process. These operational efficiencies,…

Is your car dealership doing everything possible to keep your customers satisfied and happy?  Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.

How is good customer service defined?  There isn’t a clear cookie-cutter answer to the…

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.

That day, however, is not today.

Google is reportedly in the…

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – September 29th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with MaximTrak Technologies' F&I Suite. Auto dealers using both systems may now benefit from a real-time, bi-directional exchange of information that speeds up the F&I…

“To err is human; to forgive, divine” – Alexander Pope

Mistakes happen, people realize this. Nobody expects a business to be perfect, as everyone has bad days. However, how you handle these mistakes is the secret to formulating long-term opinions of your…

I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to guide us to success.

The improved sourcing, data…

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads being posted to YouTube and even broadcast on television, and weak…

As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.

As an example, I want to share with you a case study of a Valentine’s Day contest we did with one of our relatively new clients. They decided to invest in a $100 gift card. The basic premise was that people would submit couple…

360 Degree View of Whats Around You!

It's no surprise that Infiniti developed an innovative system back 2007 when most cars didn't even have the option of a Rear View Camera, Infiniti was working on the Around View Monitor system which is a step above that!

So How Does It…

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Mike Udell, General Manager Of Toyota Of Grand Rapids Speaking At Internet Sales 20…

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.

For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive dealers, those who truly want to dominate, cannot do so if…

How to perform in the Top 1%

I was talking with the woman I love yesterday. She loves me, yet, when talking about car salesmen, she is convinced their primary mission is to find a sucker. WHAT?? Those are…

“The customer is always right” has been the trademark phrase used by businesses in the United States for decades.  By and large, most reputable businesses believe this philosophy to some degree, and put policies and procedures in place to make sure that their customers are treated fairly and effectively when concerns arrive.

As customers become more educated…

For some people, the automotive industry can have a bad reputation. A history of unethical sales people, unattainable financing, low product quality, and high fuel-consumption has led some people to see the industry as a necessary evil; good for transportation, but not great for the community or the world.

If you take a closer look at the automotive sector, however, you will find many shining examples of hard-working, ethical individuals who truly care about their…

Support the Devan Infiniti Striders! 

Devan Infiniti in CT is taking part in the Making Strides Against Breast Cancer Walk which involves a 5k (3.1 mile) non-competitive walking event to help support people facing breast cancer and their families by raising awareness and honoring…