During times like these, it’s challenging to watch the news. The world is closing down and getting sick. Family members are being hospitalized and no one is allowed to visit. Compare that to people like my Niece Jamie Bickel who went to New York as a Respiratory Therapist to help in the fight with Coronavirus for the next two months. My…

Your dealership likely spends a lot of money each month for internet leads. Are you responding to each lead within minutes? If not, you’re throwing money away.

Fast responses win business. According to a study from the Harvard Business Review, companies that respond to a lead within the first hour are 7X more likely to qualify that lead (defined as having a meaningful conversation with a decision maker) than those who respond even an hour later.

Those who…

The COVID-19 has impacted virtually every aspect of personal and business life including the credit reporting marketplace.  The recently signed CARES Act includes measures related to reporting information during these times. The automotive industry is responding by leveraging credit reporting codes that are available for times of disaster to help mitigate the potential negative impact of late, missed, or deferred auto loan payments.…

In this episode, host Dane Saville invites Dustin Corbett, General Manager of Williams Toyota of Elmira, to talk about strategies he uses to demonstrate leadership among his staff, as well as tactics for promoting leadership in the community.

And to be sure you never miss an insight, you can subscribe here: http://bit.ly/2lAyOMK…

Has TikTok leapfrogged over Instagram? #localsearchgroup #tiktok #socialdistancing #instagram #socialmedia #evolution

In any car sales negotiation, asking for the sale is the point of no return. It’s the all-or-nothing moment that everything else in the sales process has been leading up to. Needless to say, timing—knowing when to ask for the sale—is everything. 

Many car salespeople make the mistake of assuming that the customer is objecting when they ask about the price, when they are really just gathering more information. The…

In my last blog, I shared some tips about how dealerships can help protect customers and staff in their service departments during this challenging time. In addition to having the precautions in place, it is important to know how to correctly communicate…

Automotive dealer advertising and attribution technology provider, PureCars, just released its weekly COVID-19 Dealer Report for the week of April 10, 2020. It is the third installment of its weekly report. The report offers weekly data insights on shopper trends to help auto dealers make up-to-the-minute decisions that are best for their business. Please …

Integration helps dealers maintain and grow their online reputation

Albany, N.Y. – April 13, 2020 – Auto/Mate Dealership Systems is announcing it has completed all dealership management system (DMS) integrations with Bluejay Reviews. With the online reputation of a dealership being important, the integration enables auto dealerships to monitor and improve their online…

Show me the app that made you $1,000 last week! Got one?



Then why are we spending so much time inside of your digital distractors?

What is the benefit of having your phone in your pocket while you’re with a customer? That’s right - there is none! When your notifications take you away from what’s important, you lose the…

I can see it. It happened right about the same time that Instagram stopped counting likes. It meant that insta-beginning of the end of being Instafamous. But other platforms are here to fill the void.

TikTok anyone? Where you can still quantify likes and see entertaining videos that encourage short-form content consumption. In the process,…

Dealer Teamwork released this information to its clients this morning (4/9/2020). I'm posting it here to make it available to everyone.

This piece examines current COVID-19 advertising trends and provides recommendations to dealers on how they…

Ask not what the brand can do for you but what you can do to be a part of the brand. #premise #promise #Jordan #localsearchgroup #premisenotpromise #marketing #marketing #branding #brandpromise

With renewal comes growth. And with growth, success.

"The advantage of living is not measured by length, but by use." — Michel de Montaigne, 1573

We had massive thunderstorms here last night. Continuous rolling thunder, lightning that lit up the entire sky, warm rains, and even…

Video solution helps dealers stay connected at a social distance  

URBANDALE, IOWA and MISSION, KANSAS, April 8, 2020 — To help dealers win the battle with social distancing, VinSolutions has selected Flick Fusion’s Smart Flicks platform to deliver integrated video communications to auto dealership customers via VinSolutions Connect CRM and the Connect CRM mobile app. The collaboration makes it easier for dealership staff…

April 8, 2020, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall data, technology, and communications, today announced the launch of a special COVID-19 Response Kit at no cost for its auto dealer clients. The kit is designed to help improve the handling of service…

If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation.

Let’s first establish what winning on GMB means. It doesn’t mean winning on branded search, since Google takes care of that. Precisely 100% of the time someone searches for a specific…

You’re not the only car enthusiast who dreams of becoming a car dealer. And you have many reasons to start a business in the automotive industry because it’s one of the titans of the world economy. There will always be a need for cars (new and used), at least until people come up with a more efficient mean of transportation. Who knows, maybe one day we’ll get from London to Barcelona in 10 seconds with the help of a portal? But for now, vehicles are the best…

Marketing, in the new world order, isn't about someone trying to sell you something. It's connecting with individuals to know them almost as well as they know themselves.

Think about the current COVID situation. We’re in an unprecedented worldwide slowdown. Consumption economies are often driven by feelings. Fear of the…