The verdict on Google+ for personal use still seems to be out for many (myself included).  But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”.

Only Ford and GM have official profiles right now (interesting that they are both automotive brands).  Some…

I know…….it’s a pretty strong title for an article.

BUT….it’s true…..

It pertains to a vast majority of car dealerships around the country!

Your own employees MUST hate doing business with you!

They take their own personal vehicles and get oil changes, tires, tire rotations, alignments,…

Each week I am involved in some type of training with dealers.  The vast majority of the time it's in helping recruit and train new sales people to help round out a sales floor.  But, every now and then I get to work with "experienced" sales people.  Every session begins exactly the same.  I discuss goals.  When I do, you can almost hear the eyes rolling back into their heads.  I begin by asking the same question - "What do you want to earn this year?"

Usually I get a range…

What is it that is stopping you from going further? 

What is stopping you from helping more people?

If you're afraid, what are you afraid of?

The most obvious thing is, your afraid to lose something. You're afraid to lose your status, your comfort, your money and maybe even a few friends.

So you go nowhere, you let life take you wherever it is taking you at its own pace.

If you're a person with a good work ethic and normal intelligence your probably doing…

We need a sales mentality revival.

The focus of the salesperson, the sales management staff, finance and the general manager should all be focused on different pieces of our dealerships performance.…

KPA adds Automotive Internet Marketing to KPA’s industry specific product lines for Human Resource Management, Environmental Health and Safety.

Lafayette, CO (PRWEB) October 05, 2011

KPA announces today that it has acquired TK Carsites Inc. TK Carsites has over 650 automobile dealership clients throughout the country. The combination of the TK Carsites product line and current KPA product lines establishes KPA as a leading dealer…

For those that use Google AdWords for your auto dealer website, this is big news.  After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight.

According to Jonathan Alferness, director of product management on Google’s ad quality team, Google wants their advertisers to focus on relevance and “choose a landing…

This week I will be blogging from the Digital Dealer Conference & Exposition for both www.automotivedigitalmarketing.com and www.DealerElite.net.

The conference has become the place to be for anyone involved in automotive retail on the digital side – and that includes just about everybody today who interacts with dealerships.

I believe the conference is on…

In hopes of improving our sales career, we recently peered into the world of fine dining in order to gain an insight of what great servers do so well to enhance their guest’s evening and to improve their paycheck. We now know that great servers make themselves approachable to their guests, are attentive to their needs, and have extensive knowledge about the foods…

Are your customers being served? "It only takes one minute , there are sixty seconds in it, Forced upon me, can't refuse it. Didn't seek it , didn't choose it.But it's up to me to use it, I must suffer if I lose it. Give account if I abuse it .Just a tiny little minute ,But an eternity is in it" . 

  The Key to Outstanding Customer…

In part 1 of this two part series, I shared in general terms the ingredients needed to create a super selling professional. I also hinted at several of the different processes that he or she would need to learn in order to be truly effective. My objective over the next few lines will be to introduce you to four processes that all super salespeople use on a daily basis to build, maintain and manage their businesses as well as impress upon you the importance of making these processes a…

What it your best plan, method, or series of maneuvers or…

Step Two of the Sale Combines Two Paths

Qualification and the Needs Analysis

Here is another excerpt from a course I teach to beginning salespeople. I think some sales managers out there might find it useful.

The second step of the sale combines Qualification and Needs Analysis. Taken separately, Needs Analysis assumes a…

First of all thank you for taking the time to take a look at my post this morning I appreciate it. The BDC experts work with a large number of dealerships all over the world and when I see something that works well I like to share it with the automotive community. I will be doing a more comprehensive post later this week. Here are some tips, which will help you Crush It on Craigslist, or other portals.

Tip One: Use some form of software that enables you to…

Please see below a transcript of the article I wrote for MIM magazine in the UK

Q I heard my Manager stressing the importance of establishing “Needs and Wants”. How can this information be useful?



A When customers are looking for a new vehicle, they have 2 things that need to be satisfied to in order for them to buy a car. These are Needs and Wants. Needs are things/items the car must have, ands Wants are things/items the customer would like their new vehicle to…

           The best investment is absolutely FREE… Yet Priceless!

                                        You owe You!!!

   Let us not forget the reason we entered this “Industry” to begin with!!!

        To “Earn our Worth”  “Control our Destiny” “ Financial Freedom”

  “Gain our Independence” “Change Your Life” …