Dealertrack Technologies is pleased to announce the winner of our “Honoring our Heroes” Corvette charity sweepstakes raffle.

Because of the support provided by the entire automotive community, Dealertrack was able to raise over $90,000 for our charity partners. Thank you! ‪

Check out the details at Honoring Our Heroes . 

#‎automarketing‬ ‪#‎Dealertrack‬ #charity…

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In every dealership that I visit that is struggling with increasing Sales per Repair Order, performing a walkaround  is the area that the Advisors do not do well, if at all.

Recently, I was observing a service drive when a customer pulled up in a car and the advisor looked up from the desk and and said "Oh, look...she is just sitting there." And for the next 3-5 minutes, the advisor…

Hello and welcome to this week's edition of Beggs on the Used Car Market, with used car highlights from Black Book. The experienced editors at Black Book have been busy making all the necessary changes to the values. Since the first of February we have averaged 1820 adjustments per day with the lowest daily average during any one week being 1619. This past week the 2150 adjustments per day was the second…

I was working on my website and looking for a picture that would make you think "are you ready".  Nothing brings clarity like past thoughts.  This picture is clear in many high schools and colleges around the country right now. Ready, Set, Go! When I think of…

Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options. 

The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social…

Yesterday was a "WOW" day for me. First let me thank the person involved in the WOW.  "The Rook".  A little explanation for this outburst. We all have strong points, and understand the most successful CEO's and Managers of any field realize a simple rule, surround yourself with people that know what you don't! We cannot master all aspects of an industry. So find an expert. For me yesterday was one of…

How do you feel when your late? A little anxious, nervous inside? Well now that just describes me to the "T". Just like everything else, there is a saying and it sounds like this, "know in advance, do in advance". Just meaning if you know it must be done and you have a few minutes a day, week or month ahead just do it. In a nutshell, that is today for me. For the first time in some time my schedule is out of whack... No excuses, I just did not follow my own rules. So here is my blog for…

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Susan Givens, Publisher of AutoSuccess Magazine Will Be Speaking At Internet Sales 20…

Forward thinking automotive advertising agencies understand that most changes in the auto industry are driven by technology; however, all of them are powered by human nature.   The evolution from word of mouth referral systems relying on relationship based sales processes to today’s consumer driven social marketing messages can be traced to their  common element; people like to do business with people that they like.…

How do women view their car lease experience? Swapalease.com wanted an inside look at how women drivers feel about leasing a vehicle, the shopping experience for a lease, and whether they would like to return to leasing in their next vehicle choice. Highlights from its latest report, "The State Of Women And Car Leasing" is below, and full results may be found on the …

I can't stress enough the value and importance of phone training.  While I realize as you read this, your focus may be on digital advertising, social media and all the newer forms of media...the customers are still going to pick up their phone and call in with questions or availability.  A phone up when properly handled is the easiest form of appointment or lead.  Phone skills are still so important when it comes to automotive sales. …

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Managers, take 15 minutes this morning to start your team off on the right foot.

• Huddle up with your sales team.
• Ask to see each person's Gameplan planner.
• Transfer their appointments into your Coach's Playbookplanner.
• Post the appointments on the Monthly Tracker, so everyone can reference it.

Now make the day efficient and effective.

What is it that makes the best the best? My guess is that many Managers and trainers have that same question. Could it come back to how we deliver information to our staff? The more training classes that I conduct the more my belief is that we give way too much information and expect our people to absorb and master those points. Let's consider just a Meet and Greet in any industry. How many pieces are there to a Quality Meet and Greet? What if we mastered them? So let's think out loud, what…