Awards recognize dealer satisfaction with products / services in 14 categories; presented at special ceremony in conjunction with the 2014 NADA Convention  

New Orleans, LA – January 24th, 2014 – The fifth annual DrivingSales Dealer Satisfaction Awards were presented at a special ceremony today in conjunction with the 2014 National Automobile Dealers…

DMEautomotive survey reveals that online search is the #1 way first-time consumers select dealership service departments – trumping ‘drive-bys’ and personal recommendations

Under-35 consumers’ service provider selection guided by search, online reviews, store websites, digital ads, email offers, video, mobile mapping and daily deals at remarkably higher rates

• Internet/mobile…

Integration provides customer retention software users additional revenue opportunities

Chapel Hill, NC, January 24, 2014: 3 Birds, the automotive industry’s only customer demand and retention platform, has strategically aligned with ActivEngage Inc., the most trusted brand in automotive live chat, to provide an additional channel of transparency between dealerships and their fixed operations customers.

3 Birds…

Over 50% of your customers are smartphone users. This makes mobile a topic worth the attention of every dealer.  Just about every expert will agree that all businesses must have a strong Mobile Marketing strategy.  Such a strategy involves making nominal changes to your marketing plan to include mobile as a method to reach out to new customers and keep in touch with existing ones.

There is a lot to take into consideration when discussing Mobile. By now your business should…

New eBook illustrates importance of mobile adoption – a channel that has grown at twice the rate of the Internet! – Provides auto dealers a colorful, easy-to-grasp guide to mobile marketing complete with specific step-by-step actions dealers can take today to get more out of mobile

New Orleans, LA –January 23, 2014 – DMEautomotive (DMEa), the leader in science-based,…

Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the various vendors around the industry.

It's not just for…

I had a new salesperson in a dealership call me and the main thing that we talked about was how training was nonexistent at the dealership that he worked at.  It reminded me of how years ago when I joined the automotive industry I was sat in a room with four other people and the sales manager told us to watch VCR tapes on sales training for the next 2 days. …

ActivEngage’s good friend Jeff Kershner wrote a DealerRefresh post way back in 2008 called The ROI of an NADA Booth Model. Hilarious and creative, the blog is half mathematical formula for determining your “booth model conversion ratio” and half love note to a vAuto model named Andrea. We love Jeff’s style.

But with NADA right around the corner, it might…

We've all seen and heard statistics regarding the connection between customer retention and a company's profitability. Here are some examples:

1) It's 6-7 times more expensive to acquire a new customer than to keep an old one - White House Office of Consumer Affairs

2) 89% of customers have stopped doing business with a company because…

Boca Raton, FL, January 22, 2014  Today, Charter Media, part of cable operator Charter Communication, Inc. (NASDAQ: CHTR) and Car-Mercial, llc finalized a strategic partnership that will allow more efficient use of Online Video Marketing. Charter Media has over 1,700 sales professionals and will begin offering three of Car-Mercial’s award winning video products; Pre-Roll+, SEO+, and Social+ to the automotive community.

Charter Media is looking to Car-Mercial to provide…

Here are a list of Dr. Bob Nelson's Top Employee Motivators and Demotivators.

The Top Ten Employee Motivators

#1 Personally thank employees for doing a good job--one on one, in writing, or both.  Do it timely, often and sincerely.

#2 Be willing to take the…

 Dealers using the LotLinx Vehicle Display Network increase Vehicle Detail Page views and reduce Days on Lot: an average of 77% fewer DOL for new vehicles and 47% fewer for used

San Francisco, CA – January 22, 2014 – LotLinx, developers of the auto industry’s first deep-linking technology platform, today confirmed that the LotLinx Vehicle Display Network, a VIN-specific inventory advertising technology…

Are You Really Providing Tax Services For Your Customers?

I was speaking with one of my dealers recently and we were talking about how so many people are waiting to receive their tax returns before they buy a vehicle. I…

Have you heard of our Platinum Package?

Call us today at (419) 433-8219 to receive an extreme price cut off of our Platinum Package!

• Read below to find out more...…

Greetings, 

Fixed Performance has helped hundreds of dealerships reach their potential in Fixed Operations. I know you want to be Dealer with the most professional service team possible, together we will accomplish this goal you have set for yourself.



When you call us be…

Since 2003, MPi has been helping dealerships across the United States create more profitable service departments through technology.  Our mission is to help dealerships become more efficient and simplify the service upsell process.   Through the use of the latest technology, photos and video, our interface illustrates service recommendations in such a way that consumers…

Greetings,   

Are you making sure that your Service Advisors and Technicians are maximizing their hours every day? I only ask because, if you are not what is the forty hours a week really worth?

Those forty hours may only be worth thirty to thirty five hours every week...Make sure that you are maximizing the hours…

2013 was dubbed the "Year Of The Lease", which means 2014 might be known for the "Year Of The Lease Pull Ahead". What is a lease pull ahead program and how might it impact the automotive industry?

Scot Hall, Executive Vice President of Swapalease.com, offers the following insight.



Lease pull ahead programs are used by manufacturers and dealers to entice lease drivers into turning in their leases early in order to “re-lease” another vehicle. It’s a forgiveness opportunity on…

CHAPEL HILL, N.C. – January 21, 2014 – 3 Birds, the automotive industry's only demand generation and customer retention platform and services provider, announces the launch of their redesigned company website  (http://www.3birdsmarketing.com) built on its own responsive website platform.  The new website combines clean, mobile first design elements with responsive website architecture for device optimized presentation on PCs,…