Most times, Google will make changes to their algorithm that either largely go unnoticed (meaning they only affect niche sites) or unannounced (your site will see SERP changes but won't necessarily know why).  On Tuesday, Google announced 40 changes to search quality they have made over the past month or so.

While many of these changes are pretty high level,…

What are you paying attention to? 

In case you are new to Fixed Ops, I'll give you a little clue. We are “results driven.”

There is nothing that we do that is not measured, quantified, compared, sifted through, arm chaired, discussed, metered, broken down, dissected, eyeballed or run up the flagpole.

Everything we do is subject to verification. Professionally run Fixed Operation Departments know, live, love this.

And what they pay the most attention to is "The…

by Kathryn Carlson

Car shoppers often start their buying process online, and many don’t even step foot in the dealership until they are ready to purchase.

As important as it is to get a customer onto the lot to make that final sale, their experience on the internet is crucial.

Luca de Meo, the global head of marketing for the Volkswagen Group,…

From the ADM-DMM partnership announcement on ADM, 3-4-12

“With over 100 experts writing columns for the magazine, DMM covers every aspect of running a modern auto dealership with a focus on the new digital marketing opportunities. “

JOHN ZEIGLAR is one of those “100 experts”.  He does not exist.  “John” it is claimed is a “performance writer” for a company that does not exist called Performance…

Fearful of the Boogie Man, my 4 year old daughter asked me to escort her into the garage so she could get a soda. As we approached the door leading into the garage, I opened the door and stopped. Sensing I was still with her, she opted not to turn on the garage light and waded into the darkness in search of the refrigerator. Once she realized I was not with her, she…

"When you know better, you do better" – Maya Angelo-via Oprah Winfrey

When most people hear the word operating system, the first thing that usually comes to mind is a computer, and in this case, that is exactly what I want you to visualize. I would like you, for moment, to imagine your brain as an operating system and all your current skills and abilities are the software that is being controlled by it. To further this point, think about it this way, a child coming into the…

How can some woman writer for fortune magazine use Becky Quick's poor sales expierence as a main story??? Ms. quick's quote several times of her past expierence as a waitress and smiling to everyone at a table in comparison to someone selling cars is no comparison what's so ever. Ive had poor service by waiters and waitresses yet that doesnt put all waiters in that basket. the same holds true for auto salespeople. The sad story that the poor writer fails to address…

ROI is for Losers

Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!

Are you so focused on ROI that you fail to see the “good will” benefits of your actions?

Not everything in life and dealerships is based on the return. I…

I want to share some articles and links shared with me.



http://www.thetruthaboutcars.com/2010/10/hammer-time-carfax-vs-autocheck/

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Best Answer - Chosen by Asker

I'd go with AutoCheck.…

by Motyka Johnson

Ok, so you finished with one of the worst months you’ve ever had-now what. You have two options in this situation; you can hold court on the black top and cry a river to a bunch of guys who don’t really care or you can plan for a better month. Speed is everything to your sales career and you must have two mindsets when navigating through your month: That of a…

Facebook has changed how Dealers brand pages are displayed.

Automotive Dealers checking their Facebook pages today may have noticed that Facebook has launched timeline for brand pages. Dealers have until March 30^th to update their format to fit into the timeline layout.

Coinciding with this update, there are a few features that will no longer be available.

Landing tabs have been very popular, and used to introduce by dealers to promote their…

I'm talking about Texas Direct Auto, which has $500million in NATIONAL AND LOCAL used car sales out of ONE location in Stafford, Texas (just southwest of Houston).  They opened on eBay years ago, and nearly by the time they published their book "Zero to $60million" they had broken $100million in sales.  Nowadays, they use AutoTrader and Cars.com, but they haven't…

by Kathryn Carlson

As a child when your parents asked you to do something, it meant now!!! When you were asked to do something in school, it was right now!!!

If you truly understand people today, we live in an instantaneous gratification society. People decide on something, they want it now!!! Not only now, do they decide to spend money, buy…

Company continues expanding lending programs for the more than one-third of car-buyers with non-prime credit

Irvine, CA, February 29, 2012– CarFinance Capital LLC (http://www.CarFinanceCapital.com), a specialized provider of non-prime financing for auto dealers, today announced that it has secured a $200 million warehouse credit facility. The new credit…