I'm tired of hearing it. As you all know I'm a social media guy, different than the rest. I believe that in order to truly harness the business changing aspects of social media that you must first create a social change, not only in your own dealership but within the entire industry as a whole. I'm tired of hearing, "That's not the way we do…

Another night of being up late...thinking about work, personal life, work...and of course this whole TrueCar debate.  I'm not sure if this it's a good or bad thing that for the past two hours I have been catching up on all of the blogs, videos, phone conversations recorded etc.



Now, before I state my thoughts on this.  I realize that there are a few close friends and mentors in the automotive online network here that may have a different opinion.  I am the type of person however,…

Good Memories:

The Gift That Keeps on Giving

In a world preoccupied with the quest for material possessions,

it's easy to overlook the fact that the most valuable…

Time for Part 3 in a series of social media marketing tips for businesses...



Tip #103~ Embrace The Power of Tagging



Your company knows the importance of getting involved with the community. Whether it's volunteering for a fundraising dinner, hosting a team building campaign for charitable cause, or being one of the sponsors for a local event, letting your customers and friends know that you are working to make a difference in the world around you is a fundamental way of…

http://www.getcarseller.com

Car Seller is an easy and fun to use sales tool designed to revolutionize the auto sales industry. This tool gives fast real-time information on your sales team, enables easy communication and makes the sales process seamless.

About us

Steve Maynock is the President and a founding member of CarSeller. Steve has spent a lifetime in sales & marketing organizations holding virtually…

Happy Holidays!!!

Thought this was an intersting article about TrueCar from the LA Times yesterday.

[LINK]

Honda in fight with TrueCar.com over prices displayed online

Honda has told its dealers that it won't give them advertising allowances if they offer vehicles below invoice on TrueCar.com.

 This True car deal is no different than the guy down the street advertising at cost or below. It's no different than when the internet came out and people were worried everyone will come in with the cost of a car. This simply is not the case. One thing will remain the same. The best trained sales force can overcome anything. What's your thoughts?

Just saw this article on TechCrunch about CarWoo. One of the main things in this whole TrueCar scenario (other than data) was TrueCar's goal of removing salespeople from the process.

I thought this part of the article was interesting.

"That’s the promise of CarWoo, a startup that looks to take the stressful negotiation tactics and pushy salespeople out of the equation, allowing consumers to buy their car online with a relatively small amount…

Green as in profitable and green as in environmentally friendly. The automotive advertising industry is consistently changing with hybrids and ecofriendly vehicles having an increased importance to shoppers now more then ever before. Green initiatives are presenting new marketing avenues as new ecofriendly vehicles and increased Green initiatives for dealership’s increase your need  to be at the forefront of your dealership’s automotive marketing. Join Kimberly Roselle, Account Executive at…

Scrambled eggs can’t be undone. Neither can your past. The only guarantee in your life is the present. Often we focus on the tiny rearview mirror affectionately known as our past, instead of being fixated on the large windshield of our future. You can’t be bitter and sweet, you can’t be hot and cold, neither can you move backward and expect to advance forward in your life. Sometimes we become stuck because we like it. Not because it is enjoyable, but because it is…

Best Chance Equity Communications from DMEautomotive automatically identifies and markets to customers “in equity” with current vehicle; helps dealers increase valuable late-model used inventory and generate new vehicle sales

Daytona Beach, FL -- December 15, 2011 – …

Great infographic from peaksalesrecruiting - sales and marketing go hand in hand, and this chart has some interesting stats regarding social profiles, internet usage, and how people are viewing and sharing information. Also: techniques for better sales and PR.

Add your own to the list...…

Yes I said it…. But let me also say this...

I am Proud to be American... Proud of my Family... Proud to be in the "Car Biz"

Proud to be amongst my piers... The brightest... The most Positive... The most Supportive...

It is an honor and indeed priviledge to share and grow with the best... Some who have even been a big influence in my ongoing,…

Yesterday I conducted an interview with Scott Painter, CEO of TrueCar.  I asked him some tough questions and he candidly provided the answers. Answers that I didn't always agree with, but he did answer my questions.  I commend Scott Painter for reaching out to people like myself and Jim Ziegler. 



There is no doubt that Mr. Painter is very passionate about his business.  He believes in what he is doing and he's defending his vision, and I can't fault the man for attempting to…

ActivEngage was honored to have its CEO and Co-Founder Todd Smith featured as a keynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …