All Blog Posts (11,200)

The Hits Keep on Coming!

Over the past few weeks I’ve been on the road pretty much non-stop.  A few of the first time dealers I’ve recently trained are: Panama City Toyota, Stokes Mazda, Kia Country, Courtesy Chevrolet and Superior Chevrolet.  One of the great things that has come out of our “Personality Selling Seminar” at the dealerships is they…

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Added by Rich William on February 21, 2011 at 5:40pm — No Comments

Videos Have More Power Than You Think

Awhile ago, when I was with HomeNet Automotive, I wanted a demo video of a live video walk-around for myself as I was 1) playing with a new camera and 2) trying out some new features within HomeNet's software.

I enlisted the help of a training and sales manager at a Ford dealership near where I live (and one I happened to be visiting that day) to do a quick one for me. I uploaded it and used it a couple of times but then…

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Added by Arnold Tijerina on February 21, 2011 at 5:30pm — No Comments

We really Can!

We really can make your newspaper ads interactive!

We really can boost your conversion rate for everyone who visits your web site.

We really can report on the effectiveness of every ad you place, TV, Radio, Newspaper, Flyers, Web, Even business cards.

New Technology can be up and running in 48 hours and results with-in minutes.  Sell More Cars.…

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Added by Craig Darling on February 21, 2011 at 10:53am — No Comments

When Little Complaints Become Big Problems

The vast majority of dissatisfied customers who threaten to call an attorney never do. For the few that follow through, the results can be devastating. While it’s true that many customers’ complaints have little or no merit, there can be a real danger if the wrong plaintiff’s attorney gets involved.

 

You may be thinking “we have lawyers of our own and insurance for that sort of thing, so bring it on”. Well, here’s the problem: many lawsuits that stem from seemingly…

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Added by Jim Radogna on February 20, 2011 at 5:53pm — No Comments

How to Really Get Conversions from Social Media

Diligence. That’s it. There is no skill required, no tool necessary, no special knowledge to get you leads through social media. If you are diligent, you will succeed. Of course, there are tools, techniques, skills, and special knowledge that can make it a whole lot easier and more…

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Added by JD Rucker on February 18, 2011 at 11:46pm — 1 Comment

5 Reasons Dealerships Need a Social Media Manager

Car dealers in Southern California (and probably everywhere else) are asking themselves whether or not they need a Social Media manager. Many are noticing the popularity of Social networks and it was all the rage at NADA2011. The problem is they don’t know… Continue

Added by Kathi Kruse on February 18, 2011 at 2:00pm — 7 Comments

The Black H*** of Lost Internet Sales

Who Services Internet Sales Leads When Your Internet Salespeople are Busy with Customers?

What happens to your dealership’s Internet lead coverage while your Internet Salesperson leaves their computer to sell a…

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Added by Keith Shetterly on February 17, 2011 at 5:35pm — No Comments

Revolutionary Social Media

Social media has been featured a lot lately in the headlines but not as we might have suspected, either as an advertising tool or because a celebrity reveled some shocking personal information.   No instead it is being credited with helping spread freedom of speech and creating revolution.



Recent events in Egypt have proved without a shadow of a doubt that social media reaches far beyond entertainment and advertising.  In the past traditional media was the only way to infuse public… Continue

Added by Paul Potratz on February 17, 2011 at 5:00pm — No Comments

How Do You See It? Abundance or Scarcity?

Automotive Education In my short time being active in the automotive marketing community, my passion has always been focused on dealer education.

I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…

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Added by Brian Pasch on February 17, 2011 at 12:00am — No Comments

The Jump From Service To Sales...

Hey folks! I have been in the automotive service industry for about 17 years, both as a tech and most recently as a service writer. I was a writer for about ten years. I enjoyed what I did, and was rather successful at what I did. After a while, I got "worn out" because I realized that at the service desk, I was in the hot seat all day long. After a lifestyle change last year, I felt I was ready for a career change. I second guessed myself, feeling that a career change at 36 years old was a…

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Added by David Bucey on February 16, 2011 at 10:51pm — No Comments

Colorado Custom Motorsports Show at Springs Spree 2011





Gotta Lovett Promotions is proud to announce the Colorado Custom Motorsports Show!



For 2011, the Colorado Custom Motorsports Show will be at Springs Spree, at Memorial Park, in Colorado Springs, CO, June 18th and…

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Added by Ray Lovett on February 16, 2011 at 9:00pm — No Comments

Here Are 6 Easy Ways To Get Out of a Sales Rut!

There are only 2 Differences Between a Rut and a Grave.

One is the depth, because you can get out of one. The other…. Well let’s say you are all covered up! Let us deal with the rut. If you're having a bad quarter or…

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Added by Travis Snow on February 16, 2011 at 4:40pm — 1 Comment

EXCELLENCE FOR SUCCESSNOW!

Going far beyond the call of duty, doing more than others expect - this is what EXCELLENCE is about. And it comes from striving, maintaining the highest standards, looking after the smallest detail, and going the extra mile. EXCELLENCE means caring - it means a special effort to do more.…

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Added by Travis Snow on February 16, 2011 at 4:00pm — No Comments

100 ways for Leadership SUCCESSNOW!



 …

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Added by Travis Snow on February 16, 2011 at 3:00pm — No Comments

Education + Motivation = Success???

I wanted to get some feedback and opinions regarding education and the role that it plays with the quality of positive people that we have in the sales industry. I am really happy to see how Brian Pasch is utilizing the importance of education and implementing this for us in the auto industry. Much respect to you Brian!

I am not sure if this is only my own personal experience or if my thoughts are correct regarding the lack of motivational influences during our college and education…

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Added by Lizelle Landino on February 16, 2011 at 9:49am — 1 Comment

Let's Get back to using the Phone as a Weapon!

I am in favor of all new technology, I think email is a great way to communicate, texting is super, facebook is awesome but for most dealerships today the Phone is still the # 1 way to sell cars today. I am seeing more and more salespeople or internet managers allowing themselves to fall into the trap of too much electronic communication and not enough phone calling.

I was so happy when i got my first sales job at a Toyota dealership in Louisiana. The sales floor was closed to any new…

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Added by Steve Bridges on February 16, 2011 at 1:55am — No Comments

Crash, Burn, Recover - My Rise From A Layoff

 

I kind of fell into the automotive business. A friend of a friend had a position open in a BDC of a car dealer selling Suzuki and Isuzu. I left a collection agency where I was selling the idea of paying a bill to go to the automotive business where I was selling the idea of making and keeping an appointment to meet with a salesperson. 

I started at the bottom, making phone calls to leads, setting appointments, tracking shows and sales. Then, we brought on a consultant who…

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Added by Katie Colihan on February 15, 2011 at 8:42pm — No Comments

Saying "I Love You"...In a Professional Sort of Way!

We have heard many times over, the final mental decision making process is triggered by emotion!  Love is a word today that is overused, misused, and abused, but definitely used in many levels of connotations! 

Many years ago, New York City very effectively and successfully branded…

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Added by NANCY SIMMONS on February 14, 2011 at 10:55pm — 6 Comments

You are Superheroes not role models!

To the Superheroes of my life (you know who you are):

I am grateful to you for your aspirations and refusal of failure.A great role model is a person that understands who he is and does not cheat…

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Added by Lizelle Landino on February 14, 2011 at 10:26pm — 2 Comments

Importance of monitoring your digital presence.

Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.  The choice is clear.  



Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.



Monitoring is only one piece of the…

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Added by Joseph Little on February 14, 2011 at 3:14pm — No Comments

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