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Do you have a blog on Google Blogger platform, also known as Blogspot? Are you using Google Picasa to store photos? Well, say goodbye to those products.

Panic sets in....wait.....wait....wait....

Now rest easy because these popular product by Google will be renamed in the coming months to Google Blogs and…

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve…

(Originally published on Dealer magazine)

It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…

During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up.  I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year.  As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our clients.  It was then…

They don't make them like Red McCombs any more. Billy Joe (B.J. or Red, as he known) is a legend -- not just in automotive retail -- but in the history of American business.

When you have a few minutes, check out Brad Wernle's profile of MCombs in Automotive News. Wernle is one of the top reporters in automotive and does an awesome job of capturing…

What’s all your hype about? Do you even have hype? Go to a concert, they have it; infomercials have it too. Flava Flav hyped up Public Enemy- heck, even MC Hammer had his own personal hype-man in his heyday.  Too Big MC's only job was to hype up Hammer and the crowd. (Unfortunately, the hype didn’t carry over well for Too Big’s solo career) Hype is your personal…

Employee retention…or lack of it…is a very expensive proposition…

Now…I am not advocating keeping the wrong people for the sake of saving money…

The first thing you need to do…is hire the correct people…

But once you do hire the correct people…it is very important… to keep them…focused…motivated…invigorated…and going forward in a positive direction…

A recent study shows…that 85% of Human Resource executives…state the single…

In recent articles, in training, and in other discussions, I've commented that monkeys can close deals.  Now, when I say this in front of a live audience, I am looking for an expected reaction so that we can engage in a good program.  In all cases, it is not to insult those who are successful "closers."  But, the reality is, closing a deal is merely the result of proper planning and execution of the real key to selling - the process.

I would expect true closers to actually…

I popped open my DealerKnows email this morning and saw that Google Analytics sent out a Benchmark Newsletter.  (See below).  If you recall, when signing up for your Google Analytics account, you were offered to "opt-in" to anonymous data-sharing with Google.  Well they've consolidated the data and are making some modifications to their standard benchmarking report.  The information is revealing, but how does the…

In my 29 years of retail experience…and in coaching…literally…thousands of individuals…

I have come to notice… an individual will fall into one of three categories… of happens…

And that is H-A-P-P-E-N-S…happens…

A person will either…MAKE things happen…

Or they will…WATCH things happen…

Or…they will look around and ask…WHAT HAPPENED???

Now obviously…there is a clear and distinct difference… between…

Earlier this week, Google caused a stir when it launched Google+, the new social sharing service that’s currently available only to those lucky members who receive an invitation. Unlike other social sharing sites, Facebook being the first that comes to mind, the all-new Google+ begs its users to practice sharing decorum.

First Things First

Whether or not you have received an invitation to Google+ -- it’s the only way to use the service, and due to the high…

Have you ever wondered how you can make a difference in someone’s life? Please join us in our efforts to support the family of Sayshae…

Start with a strategy so you can create a simple manageable measurable campaign, which serves your dealership’s goals. Define your goals, what do you need? Traffic to your website? New customers? Repeat business? Launching a new vehicle or service?

Next you will need to conduct research to determine the most appropriate social media platforms relevant to automotive marketing. No two dealerships are alike in this respect and the results of this kind of research always turns up…