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General Manager Of Greg Lair Buick GMC, Danny Benites Will Be Speaking at the Internet Sales 20 Group In Atlantic City,…
Added by Sean V. Bradley on March 20, 2014 at 7:15pm — No Comments
http://www.internetsales20group.com 856-546-2440
INSIDE The Internet Sales 20 Group 5 - April 8-10 2014 - Atlantic City, NJ 08401 - (Complete…
ContinueAdded by Sean V. Bradley on March 20, 2014 at 2:51pm — No Comments
Powerful Ways for Dealers to Drive Traffic
Added by Fred G. Slabine on March 20, 2014 at 2:05pm — No Comments
With the emphasis on increasing RO count through the manufacturer’s initiatives in regards to Quick Lube, Express Service, Fast Oil Change or whatever you call the 30 minute oil change in your Dealership, you would think that RO counts would be going up.
In some instances, yes they are. There is no doubt that these programs have resulted in more traffic into some stores in some cases.
But, in many stores, even with the advent of the “30 Minute Oil Change” marketing push and…
ContinueAdded by Leonard Buchholz on March 20, 2014 at 10:08am — No Comments
Why Do Overwhelmed Employees Affect Engagement ?
An interesting article on the Forbes website shared the results of a recent study by Deloitte Global Human Capital Trends. The study was the result of an extensive survey of over 2,500 companies in 90 countries. Based on the survey results,…
Added by Richard Holland on March 20, 2014 at 9:30am — 4 Comments
The Continued Shift Towards VDP Marketing
For the last couple of years, the act of driving more people to vehicle details pages has been a focus for many dealers and marketing companies. From PPC to SEO, social media to website plugins, technologies within the automotive vendor world has been in a constant shift towards driving more traffic directly to the inventory.
The concept has been pretty…
ContinueAdded by Tyson Madliger on March 20, 2014 at 12:06am — No Comments
The Truth About App Development
Mobile technology is one of the biggest advantages open to dealerships looking to gain an edge over their competitors. Mobile apps are at the forefront of this trend. The mobile app space is rapidly growing with over 50 billion app downloads in 2013. By 2017, app downloads are expected to grow over 200 billion. An app for your dealership helps you perform certain functions necessary for brand awareness and excellent customer service, so dealers need to spend the most time selecting the right…
ContinueAdded by Matt Kuczka on March 19, 2014 at 3:48pm — No Comments
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* Listen to what these Dealer Principals, GMs, Internet & BDC Directors have to…
ContinueAdded by Sean V. Bradley on March 19, 2014 at 3:41pm — 3 Comments
DrivingSales Announces Finalists for 2014 Most Valuable Insight Award
Insights on Retention Metrics, KPIs, Phone Lead Conversion and Service Pricing – All Backed by Deep and Original Research - to Compete Onstage at the Inaugural DrivingSales Presidents Club event in New York City in April
Salt Lake City, UT - March 19, 2014 - DrivingSales today announced the finalists of the 2014 DrivingSales Most Valuable Insight Competition, which was created to foster the spirit of progress and thought leadership in the…
ContinueAdded by Crystal Hartwell on March 19, 2014 at 1:47pm — No Comments
Carfolks Solutions Enhance Chrysler & Mitsubishi Dealer’s Customer Service
Cleveland, OH March 16, 2014: Carfolks.com, the first integrated marketing and employee retention solution for auto dealers, is introducing their pilot program for both Chrysler and Mitsubishi dealerships in selected markets throughout the United States.
It’s no secret that the reputation of auto dealers isn’t very high in the mind of auto shoppers. The main cause of this perception is the high turnover rate of employees in local dealerships. Vehicle manufacturers like Ford Motor…
ContinueAdded by Mark Dubis on March 19, 2014 at 1:19pm — No Comments
Interactive Marketing Tools That Drive Auto Dealership's Website Performance
In today’s digital space, marketers are shifting their budgets from “interruption” advertising. This is why Palm Beach County Affordable SEO is so critical to the success of local auto, boat, motorcycles and boat dealers. An SEO firm can help you create an inbound marketing campaign that will render your dealership a competitive advantage; enhancing online reputation and…
Added by Fred G. Slabine on March 19, 2014 at 12:48pm — No Comments
Getting the Most Out of Your Service Drive: If it Makes Sense, Do it!
How important is a professional greeting and a walk around with each and every service customer? Very Important!
On an average, I speak to and visit up to 30 dealers a week and it is alarming the amount of dealers that don't have a system in place or enforced regarding a proper greet and walk around. This is a vital part of an advisors job to not only create a professional and lasting relationship with service customers, but an incredible opportunity to create more revenue for the…
Added by Ray Bradford on March 19, 2014 at 7:26am — No Comments
Added by John Byerrum on March 18, 2014 at 10:56pm — No Comments
Lease Credit Approval Data Is Up 11% in February From a Year Ago
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Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of February were at 66.6%, down from the 70.5% level in January and 73.3% level in December of 2013. February’s rate was the lowest since September of 2013, when the marketplace saw just 62.9% approvals from credit applicants.
So far in 2014 the credit approvals rate stands at 68.3%, close to the…
Added by John Sternal on March 18, 2014 at 4:17pm — No Comments
Two Tactics That Are Vital For Your Website
Do you want to quickly increase conversions on your website? Learn two vital tactics you're probably using in your brick-and-mortar sales efforts that you should be using on your website.
Added by Paul Potratz on March 18, 2014 at 4:02pm — No Comments
Breaking the Imbalance of Women Executives at Car Dealerships: Breaking the Gender Gap?
Whether it’s the film industry or the auto industry, the shift in lead roles is hard to miss. The 2014 Oscars that took place a couple of weeks ago was truly a revelation of the changing gender role trends in films. More than one film nomination had strong female leads, enjoying almost all the air time as opposed to their male roles.
In the Oscar nominated film…
ContinueAdded by Anne Fleming on March 18, 2014 at 12:08pm — 5 Comments
Car-aoke Anyone? New Study Reveals Singing Out Loud is Top Activity While Driving; One in Four Admit to Texting
New consumer survey from DMEautomotive released in conjunction with National Collision Awareness month reveals that 'distracted driving' activities are still rampant: 28% surveyed admitted that they text; half eat or talk on the phone; 5% read, work on laptop, floss or shave while driving; young are the biggest offenders
Daytona Beach, FL – March 18, 2014 – Singing out loud is the number one activity while driving, according to a…
ContinueAdded by Crystal Hartwell on March 18, 2014 at 11:57am — No Comments
Media is the Message
Omnicom will buy up to $100 million in ads on Instagram (owned by Facebook) this year. The ads on Instagram so far have been limited to using people’s Facebook profiles in order to target them, but working with Omnicom will…
ContinueAdded by Amanda Meuwissen on March 18, 2014 at 10:48am — No Comments
Do Loyalty Programs Pay Off?
In a world filled with loyalty programs, it’s always interesting when I talk to a dealership that harbors doubts. The cost involved in having a loyalty program is minimal compared to the revenue generated. However, at times it seems as if dealers are intimidated by the effort it would take to administer one.
Loyalty program benefits and results are…
ContinueAdded by Mike Gorun on March 18, 2014 at 10:41am — No Comments
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