If you want to see everything from what your friends are having for lunch to what is going on in their relationships to up-and-coming trends, look no further than Facebook. In 2015, online sales reached a staggering $334 billion, and they are expected to climb…

You can’t Bing like you Google.  What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.

Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.…

No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one. Focusing on this section means we leave out the MOST important aspect of the website; mobile-optimization, and that cannot be done, so here’s a quick fact to make sure that box is being ticked.

More than HALF…

Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers like your employees, chances are good those customers will come back again.…

Have you ever been to a home where the host truly made you feel like an honored guest? When traveling, have you ever stayed at a hotel where every member of the hotel staff made you feel like an honored guest at their establishment? 

Do you still remember those great experiences? How did the experience make you feel? I know anytime I have experienced the "honored…

Video content is now the preferred medium for consumers and statistics show that consumer Internet traffic for online video will increase by 80% by the year 2018. That’s not too far away.

And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple reason, video content simply converts…

Dealership video content has quickly grown throughout the industry in the last few years, and it is yet another marketing strategy to set any dealership apart from its competitors. Dealership video can be utilized to create an entire package of video marketing to attract more consumers to your brand. However, with consumers more informed than ever before, certain and specific marketing ideologies need to be…

As the car-shopping landscape continues to change and compliance issues continue to dog dealers, investing in training and professional development remains essential.

Offering employees career-development opportunities creates loyalty and fosters a team environment as the dealership grows. As the saying goes, “You are the company you keep,” and it’s imperative to hire great people, retain them to create a solid company culture and manage a car dealer’s positive…

The majority of service departments are busy today, I've even heard "I don't need any more business", and that comment is concerning. Service departments are busy with recall work, but not necessarily customer pay work.

Most vehicles visiting dealerships today are late model, under warranty, and have minimal opportunities for customer pay work. They also provide little upside for new car sales opportunities. General maintenance and service, the industries bread and butter, has…

Part II: Generation Z, the Mobile-First Generation

In Part I of this series, The Millennial Mindset, the focus was on millennials and their impact on the marketplace—and not without reason.  The fact that they are over 75 million strong in the U.S. alone gives them…

Is it Dead?

 

The…

There are various of very good reasons you might have to log in to your router. Probably the two most popular are firmware upgrades and elementary wireless network system corrections. The good news is, this is quite easy.

To start with, this entire article may make much more sense if you know what an Ip is, due to the fact that’s a key part of this activity.…

Consequently you are probably right here because you need to know how to log into the Comcast Router. You almost certainly need to have a swift guide that is certain to help save time from checking out the manual.

Why should you sign in to the Comcast wireless router?

The actual causes why you must login to the router are numerous. It…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…

This Week in Social Media

News for the Week of August 15…

You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?

A…

Mobility, Car Sharing and the Future of the Automotive Industry

Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car sharing. A study by ABI…

Swapalease.com, the nation’s largest car lease marketplace, unveiled new data today that show car shoppers are more interested in shorter-term lease options, compared with the traditional 36-month lease. An online survey presented to more than 2,500 drivers across the country shows that roughly 70% of those polled would like lease terms of 24 months or less as an option by their dealer.

The survey was conducted during the month of July, 2016, and was inspired in…

Change is inevitable. For dealerships and every other business, change is driven by shopper needs in the marketplace, and businesses that don’t change to accommodate consumers will fall by the wayside.  Today’s knowledgeable and fast-paced shoppers are looking for dealerships with an informed sales team that can meet them where they are in their buying and researching…

I woke up today thinking about the amount of energy required for sustainable success. If you think about it, we all have the ability to create energy in our own unique way. There are some common activities we can pursue that will bring us energy from a physical and mental perspective:

1. Physical exercise produces physical energy and mental…