This is the Missing Piece to Profit

The automotive marketplace is over-saturated, but don't panic. There's an additional revenue source you can implement now to boost profits.

On this week’s Hard Facts, Samantha has the strategy for capitalizing in your own backyard AND the rest of the nation. Are you ready to increase your revenue by $30,000 per month? It's easy if you pay attention.…

Automotive recalls present an opportunity to maintain and improve dealer and brand integrity while winning back lost customers and attracting new customers that typically do not service at a factory-certified dealer. Historically, however, recalled vehicle owners have been viewed as a nuisance by dealership personnel. They can at times be frustrated and emotionally volatile;…

We will help you to decide whether to buy or lease your dream car. Learn more on this page.

At the beginning of the year we published a post about attracting connected consumers to the auto industry. To no surprise, even in the past few months consumers have become continually more expectant of positive digital experiences. Here’s an infographic that lays out what that blog explained, but for our more visual audience.…

How do you define success: a financial goal, peer recognition or a title or position? Most people think of success in terms of their personal success, but businesses can also be successful.

How do you define whether your dealership is successful? Is it revenue goals, sales volume, the number of positive online reviews you have, or whether your…

In 2016 automotive buyers meet your sales staff well before they call, email or walk in.  The first point of contact with today's buyer happens online when they are reading your ratings and reviews.    

At Webinarinc.com we have developed a QR code poster that makes it easy for customers to leave reviews right on your showroom floor.  

We will…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

The particular cell ios app development industry is flourishing and continuing in order to evolve every year. Throughout 2017, we got cellular application market place maturing through tablets and smartphones to wearable products as well as Internet of products. There was clearly also a heightened concentrate on app analytics and also…

If you’re looking for innovative and creative ways to bring more interaction to your Twitter page and gain a larger following for

your business, consider some of these options and hacks to optimize your page in 2016. Gaining more followers and interaction on Twitter is often as simple as utilizing clever, quick strategies and hacks. Check out these six Twitter options and hacks to find out more: …

CallSource survey shows that over 1/3 of dealers believe they lose 1 in 5 sales calls to a competitor

Westlake Village, CA – March 1, 2016 – A new survey of dealerships from CallSource shows that dealers are still ignoring their ringing phones, despite the fact that the…

A brand-new survey just completed by drivingsales.com gives clear insight into why you need to be ramping up your skills for selling to female drivers if you want to excel in today’s marketplace.  That and the fact that female Customers influence 80% of all car buying decisions should bring this home to anyone who makes their living…

It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership.  It’s quite another to attempt to view it as a vendor.…

Ethics and compliance are different from each other, but both are vitally important to the long-term success of dealerships and automotive professionals. Often the terms “unethical” and “illegal” are used interchangeably. Ethics is personal - it means the process of discerning what the correct action is. Law is impersonal and requires no discernment, just compliance. Ethics…

Make These Changes to Stay on Top of the Google Search Page

On Feb. 19, Google changed the look of their search page, decreasing the number of available advertising spots.

This week on Hard Facts, learn which ad spots are completely removed, which positions have changed, and the algorithm Google will now use to determine your ad’s position. See how this change can actually help you sell more cars for less money instead of running your…

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?

This phenomenon is called the “herd mentality” and is very common in the animal world. Think of the behavior of…

Checked emails. Scrolled through your Facebook feed. Ate breakfast. Read news headlines. Took a nap. Paid bills. Played a video game. Filed your nails.

Now, raise your other hand if you have ever done any of these things while viewing an online webinar presentation.

If you have, you're not alone. Being absent while present--or present while…

News for the Week of 2.25 

Facebook Reactions Are Here!

Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have 6 emoji options to help them express their…

In the world of the automotive industry, we are always being evaluated. Whether it’s through customer or manufacturer surveys, this feedback is incredibly valuable and, in some cases, affects dealership revenue.

Just like everyone, I patronize dealerships for my vehicle service. I was concerned because my new vehicle with 16000 miles on it had some noises…

The simple answer to this question is:  It depends on how much you value your Customers.

Over the last 20 years the automotive sales process has changed dramatically due to advanced technologies and the internet.  In the past, maintaining contact with Customers relied primarily…

So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do this:

Technology – The simplest…