This week we have one simple question for you "are you killing service customers?" Tune in, and bring a friend on Tuesday at 10:00 a.m. Eastern Time to find out!



Click here to get signed up for our call today. There is no time like the present to fix your Fixed Operation processes. What are you waiting for, this call…

In today’s social media ventures it is no longer about just being present on Facebook. Many…

Here’s how to sell cars fast on Twitter.

1. Create a special limited edition that will not be available for sale elsewhere – a Twitter exclusive.
2. Theme and schedule the special edition around a popular calendar event (e.g.…

We work to make money. That’s the point. While many of us find fulfillment through our work, it still normally comes down to money as the driving force that gets us up in the morning, puts us in our cars, and heads us down the road to our job. While money might be the motivating factor for having a job, it’s not the most important motivator for keeping employees…

Under utilization of free marketing within existing customer base to generate opportunity.

This issue exists because often times dealers simply do not know how to market to customers utilizing methods their existing CRM is able to provide.

This happens most commonly because lack of training or vision on the best ways to reach out to their customers.

The advantage of fixing this issue would be a reduction of capital expense for connecting with customers in order to sell…

Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook.

Join PCG Digital Marketing's Christine…

                                               Taking care of our BEST customer:

                                                    The Used Car Department

What if you had a customer who brings you between 25 and 75 cars a month, not for just an oil change, but to look over each one and tell them what you find wrong with it? What if this customer generally gave you an approval within an hour to a few days on your estimates? What if they paid in full the very…

               Talking about the Strategy of how to sell cars on twitter …

Your dealership is great. Otherwise you wouldn’t work there, right?

But how do you show people how great the customer experience is, without ‘differentiating’ like the other guys?

Too often, I view dealership websites that say the same thing as everyone else, even if it may be true in their case.

‘Best service in (city), guaranteed.’

‘No one will beat our prices.’

‘Our staff are your neighbors, and provide unmatched customer…

Written by Mat Koenig CEO & Founder of KonigCo LLC.

Learn more at www.konig.co…

In today’s world where everyone is going 120mph, people are more interested in convenience than ever before. Is it because time is so limited in our hectic schedules or is it because we’ve become accustomed to taking the shortest route possible to achieve the same end result?  For example, when cooking dinner, do you take the time to buy, cut and combine all the fresh…

The best sports teams spend a great deal of time preparing for their next game - analyzing past performances, identifying strengths and weaknesses, and creating a game plan for success.

The best sales professionals do the same thing. They know what they're good at, what they need to work on, and where they stand in relation to their goals. Most importantly, they plan for success rather than wait for it to come to them. In short, they…

I was CC'd on this email today from the Dealer Principle of a major domestic…

The …

Social media and search are again colliding, and for once, the news isn't about Google and Facebook. No, today's news is about the little brothers of search and social, the ones who aren't quite as successful but certainly give it there all. Let us here at Wikimotive tell you about it, and how it can affect your…

Earlier this year I wrote a blog on how to make your dealership’s website mobile friendly, however a recent …

The Cure for IT Insomnia?

Most car dealers are not spending sleepless nights worried about their IT and

technology but, based on what we are seeing every day, they should be very 

concerned. Technology requires constant vigilance and a level of attentiveness

that just doesn’t exist in many…

NADA University/DMEa Webinar: Success in a Changing Loyalty Landscape - April 24th-1pm EDT

DMEa Webinar: How to Launch the Ultimate Dealer App – April 25^th - 2pm EDT

 Daytona Beach,…