I gamed it from 30 to 70. Never registered for or received perks.  My stats go a long ways to proving that at worst, Klout has no credibility and at best, it is a game that should not be used for anything other than entertainment. I became…

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.

It's for this…

30 seconds might seem like a very small amount of time to you – but how long is it, really? Try closing your eyes and counting to 30.

One…

Two…

Three…

In the time it took you to perform this exercise, Google added $30,000 to its revenues, 500 iPhones were sold, and beams of light …

We are proud to announce that once again, our founding partner and senior trainer, Anthony Bartoli, will be a featured speaker at the 13th annual Digital Dealer Conference.  Anthony will be speaking with Rich Lucy and discussing "How To Build An Internet Department From The Ground Up" (http://www.digitaldealerconference.com/s peakers/). 



In addition, dealers and vendors will be able to…

How many hours do your sales people spend at the dealership on a daily basis?  If you're like most dealers, there will be days when the staff works key to key.  Those 12 hour days can drag for some.  But, for those who have customers, it seems to speed by.

That said, how can dealers tolerate the speed merchants who call themselves…

A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for their…

A salesperson’s favorite letter in the alphabet is the letter “X;” as a salesperson, there is nothing better than the ability to bark out a Hat Trick (3 sales) in a Monday morning sales meeting to the sneers, jeers, and claps of your fellow victim-laden salespeople. If the word confidence could be abbreviated with one letter, it would be…

There have been debates in the past about whether or not it's good for businesses to follow everyone who follows them. The old way of thinking (for some, including me) was that if they take the time to follow you, that you should be courteous and return the favor.

I switched my way of thinking in 2009 but for many it…

We've created a form to show you what the true value of AutoCapture is. Click either of the links below to find out how much additional gross AutoCapture can add in your dealership immediately! #AutoMarketing

Don't know what AutoCapture is? Visit us online to learn more at www.konig.co

• Capture…

Welcome to Part 1 of what will be a major real live hands on case study.  Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home.  The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations.  The store is a family environment and has been in business for over 30 years under her control.

She was looking for someone to come in…

"Why"?

This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of…

People often ask me how I'm able to stay up on the millions of things that are happening in the world of automotive internet marketing on a daily basis. There are tons of blogs, social networks, and industry websites with enough posts to fill a full day if you plugged them all into an RSS reader. How does an…

Big challenge this week- old thinking managers who haven't actually sold in over 20 years still wanting to do business the way it was "back then".

Remember the 'good ole days', "back then", when all the sales people (and managers) did everything?  Sold new cars, new trucks, and used cars from the same showroom as well as the managers did the financing.  Then, one day, someone said it would be better to separate the finance department and have actually finance managers (vs…

In the second post of this series, Kathryn Carlson discussed two methods to address employee theft once it has taken place. This segment of the series advocates two preventative methods:



Hotline

This is the one thing that the…

Here is a tip for increasing your income immediately!

Have you thought about an advertsing plan? I mean really thought about it.
Showing how interested you are in your customer's well-being and
dedicated in keeping them informed has been a basis for increasing your income immediately.

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Toyota sells cars on HSN, there’s a giant diamond in outer space, and the EU…

If your company does a lot of mass emailing as part of your automotive internet marketing strategy, it’s important that you’re careful not to fall into the “spam” category. It can be difficult to walk that line between what is acceptable and what is annoying, but it’s…