In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven't changed a whole lot since then.

Two things that have definitely changed are the saturation and…

Does Your Website Pass Or Fail?

► Test Your Website's Merit Today

► The Right Way To Do Product Reviews

► Purchase Justification Is Key

► Make Your Dealership's Website Stand Out



Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.…

I’ve written many articles about the different types of loyalty and how each can affect your business’ growth and revenue. However, I’ve never written an overview of how all these components fit together in a holistic manner. Hopefully, this blog article will help put the pieces together so that you better understand these concepts more globally.

Internal…

Have you ever broken down your income goals to see how much your time is actually worth? It’s a great way to figure out which activities you should be allocating time for and which you should be delegating to someone else.

Let’s assume you want to earn $200,000. There are approximately 2000 working hours in a…

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion of the cycle right now and more people are asking again, "How can I…

Join us and receive some useful ways to manage your anger, unless you have already mastered your anger? In that case, tell us how you deal with your anger. We are always open to new ideas, and we value all of your opinions.

Click below to sign up for our call, and give Fixed Performance the chance to prove how different we are from all other consulting companies. …

According to Black Book data, used vehicles model years 2008-2012 overall depreciated -2.1% in October, marking a noticeable change from September data recorded at -1.3%. Domestic cars depreciated -2.5%; import cars were -2.3%; domestic trucks were -1.7%; and import trucks were -2.1%. Average pre-recession depreciation is historically between -1% and -2% monthly.



Full-size pickups and Full-size CUVs led all segments with the strongest monthly depreciation levels each at just -1.1%.…

If you are unable to attend a veterans event, try to remember them at least once during the day in your thoughts or prayers. Regardless of your political beliefs, these men and women were truly brave and heroic. At a time when they were needed they served valiantly. They are very deserving of our heartfelt gratitude and thanks. Thank a veteran for your freedoms!

 …

THEY DID THEIR SHARE  

By Joanna Fuchs



On Veteran’s Day we honor

Soldiers who protect our nation.

For…

STEP 1)

Generate a Client

When I started selling at a little mulch lot after school, I read everything I could get my

hands on. One of the first books I picked up was Joe Girard’s “How To Sell Anything To

Anybody.” Boy was I excited! I was 17 and I was going to somehow magically be able to

select any object, pick out a random person and sell it to them! Well, although there were

some good philosophical points in the book, unfortunately I didn’t ever get the…

Let's state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing your business. It still smells too much like spam and if it's not handled properly it could do more harm than good.

With that said, there are definitely instances when it could do VERY well,…

I am very excited to announce that I have joined the team at Raceway Ford, located at 5900 Sycamore Canyon Blvd. in Riverside, CA 92507! I will be working with the Internet Sales Team and also assisting with our digital marketing efforts and look forward to being a part of something absolutely amazing here! This energy of this store is electric and everything is set for this ship to take off, watch as we…

The following is the philosophy of Charles Schulz, the creator of the ‘Peanuts’ comic strip.

You don’t have to actually answer the questions.  Just ponder on them.. Just read them straight through, and you’ll get the point.

1.. Name the five wealthiest people in the world.

2.. Name the last five Heisman…

Many of us who have been doing the hybrid search/social game for long enough remember what it was like to discover Tumblr. I got in pretty early and was able to get Social News as one of my Tumblogs, a pretty decent subdomain that is…

This Thursday at 11:00am eastern time, we are hosting our sales coaching call, free of charge.

This Thursday call is titled: "Remember When"

Are ready to breathe new life into your sales department?

If you answered yes, click here to move in the positive direction your team deserves.

I…

We are so excited to have the first ever National Dealer's Challenge launched here on DealerElite!

Winner takes all and here's the details on this contest beginning November 15th and running thru the end of the year! Showcase your dealership's public transparency and become a CERTIFIED Dealer. Its easy. Better yet -- its Free.

Check it out here and sign up:…

In July, I wrote an article that was published in Dealer magazine titled “Beam Me Up! How Service May Look In The Future.” In that article, I discussed how the trend of increasing…

Hello everyone,



I wanted to reshare this article written for Dealer20.com



The broken process in our industry is sending a templated email with one or two phone calls and then trying the next day.



I call 4x a day, with a video message, a confirmation to that video message, a handwritten card or thank you postcard, a text message and I call 4x a day.



The process closes over 20% of internet traffic.…

I know the feeling. Despite having worked every weekend for the last two years, I know the desire to let it all go and just focus on the important things in life like faith and family. I'll get there, someday, but you can get there now and still be strong at social media management.

See, the challenge is that social media for business is ever-so important.…