Women-Drivers.com President and Car Buying Advocate, Anne Fleming, had the privilege of being honored to the 2013 Women in Remarketing class in San Diego at #usedcarweek.

Other women honored from various aspects and leadership roles, include:

• Lisa Filippi-Alvarez, @Honda Motor Company
• Valerie Fuller, @FordDirect_com
• Isabelle Helms,…

Jim Ziglar recently posted the question - How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?

I'd like to comment as a credit report and compliance vendor with access to complete credit data of every applicant that our customers obtain once a credit app is taken and one or more bureaus are accessed thru our application.

The unfortunate part is that this IS happening in an industry that has been hammered over and over again…

I am sure many of you will have heard the saying “If you love something, set it free. If it comes back, it’s meant to be.” While this may be good advice for relationships, it’s certainly not good advice for business. A recent whitepaper examined how many companies focus too much on share-of-market and the resulting damage. Market share has always been the leading measurement of success. The article examines why using only…

Don't Sell A Price, Sell A Lifestyle

► Target Marketing To Life Events

► Market To Many Stages Of Life

► Stop Selling By Price Alone

► Create Your Marketing Plan Today!



Different stages of life require unique marketing messages and  campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think…

Welcome to another edition of Black Book data and  Beggs on the Used Car Market. I’m Ricky Beggs Editorial Director at Black Book. Thank you for tuning in to see some very interesting movements in the market value over the past week. Looking at the various comments gathered and reported by the Black Book survey personnel and editors as they stood on the auction lanes gave us as much of a wide spread of impressions of the market as I can remember…

I was watching football Sunday and I got to thinking about the job of a receiver. I decided a receiver has three jobs:

1.        Catch the ball

Nothing positive can happen until the receiver completes the catch.

2.        Try to make additional yardage after the catch

For football fans, this is…

This weekend I had the honor of attending the local elementary school basketball tournament. Though my daughter plays for Johnson Elementary School Eagles, it was nice to see pure competitiveness and sportsmanship at its core. We live in an age where College Sports, Professional Sports and even some High School teams can take a page out of the book…

How is your business using HD Video?

If you’re not sure what I mean, or know what I mean but are not utilizing the power of HD video on your social media and website, consider the following:

Ekaterina Walter, social innovator at Intel, predicted that “2013 will be the year of visual marketing”. Walter went on to say that “…visuals and video done right are highly effective in cutting through the noise.”

The video below is a video my team completed for All Star Automotive…

ALBANY, N.Y. – November 25th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Superior Integrated Solutions (SIS), the industry's leading integration provider for auto dealerships, is now providing integration services to facilitate data exchange between Auto/Mate's dealership management system (DMS) and third-party systems in use by auto dealers.

"For our customers with software systems in their…

Swapalease.com, the nation’s largest car lease marketplace, reports average car lease prices for cars on the road rose 1.2% year-over-year according to October new listings. Monthly prices averaged $586.00 in October compared with $579.93 in October 2012. These prices compare to an average of $582.02 in September.



Among today’s popular leases, The Infiniti G37 saw the largest year-over-year increase, jumping 20.2% ($535.81)…

Have y'all seen this article in Automotive News?

The $1.5 BILLION valuation just astounds me. Would TrueCar going public bring more transparency to their business model and/or validate their "change of heart"?

"TrueCar said to consider IPO for next year"

"NEW YORK…

What kryptonite is to Superman is what “I’m not buying today,” is to a salesperson, debilitating.  If you want to decapitate the high hopes of a salesperson, just whisper those four words and watch him fall faster than Michael Spinks did when he fought “Iron” Mike Tyson (91 seconds by the way).

A customer may be shouting that they aren’t buying today,…

There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. The main reason for these calls is, of course, when “experts” in search marketing start to find that their…

So once again I ask the question at the heart of the matter.... Mr./MRS…

NCMInstitute.com

Using Contests and Games in Your Marketing

Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and invested in your products, but that’s easier said than done.

You are probably using many forms of marketing that do a great job at increasing your brand…

In my last post, Advertising That is Priced Less and Priceless, I talked about the best form of advertising there is, word of mouth. You can read that HERE.

Word of mouth advertising can also be the worst advertising in the world if you don’t handle your customers properly.…

Most dealerships understand the importance of online reviews, in general, for their stores. Consumers are increasingly turning to the Internet to research dealerships before selecting one. This includes researching not only sales-related reviews, but also service.  Yet, most dealerships focus most of their attention on gaining reviews from the sales side and leave the…

AutoNetTV debuted collision center-specific content for its digital display platforms at the 2013 NACE show. 

This content is viewed by consumers as they wait for their estimate to be completed or on the collision center’s website and is designed to address the question “What should your potential customer know when you return to discuss their estimate?”…