July 2012 Blog Posts (182)

4 Challenging Employees and What To Do About Them

Employees are the life of any organization. We spends hours recruiting, screening and interviewing them. After we have hired them, we spend more time training, coaching and monitoring them.

And when it's all said and done, we like to think that we have contributed to the Dealership's future and had a hand in weaving the very fabric of that Dealership.

And in every Dealership…

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Added by Leonard Buchholz on July 11, 2012 at 10:37am — 4 Comments

vAuto Makes First Aquisition - ***BREAKING NEWS***

  

At 10 a.m. CDT today, vAuto will be publicly announcing the acquisition of Auction Genius—a company that has developed a “heads-up display” technology to simplify how dealers evaluate and purchase used vehicles at online auctions. This is vAuto’s first acquisition.  

The acquisition…

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Added by DealerELITE on July 11, 2012 at 10:31am — No Comments

Is Your Dealership's Domain Name Under Attack?

I think we have a pretty great attitude in the auto dealer online community. For as long as I’ve been a part of it, I’ve observed dealers helping each other by sharing marketing tactics and Internet strategies. The daily…

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Added by Stephen Jackson on July 11, 2012 at 10:19am — No Comments

Don't Just Buy Them the Toolbox.......Fill It Up with Tools!

Many dealership management today when asked if they have a training program, will say yes. In my working with dealers around the country, I have found when you take a deep dive it consists of a random amount of videos to watch, the factory sponsored online training, and managers desperately trying to fill up a calendar week of activities for the new hires.

One key ingredient being overlooked is the crucial 3-4 week period of a new hire to the automotive industry faces. Many of the new…

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Added by Keith Brewer on July 11, 2012 at 10:00am — No Comments

2012 Innovation Cup Award: Call for Entries Now Open

Award recognizes the most innovative dealership solutions of 2012; competition and presentation at 2012 DrivingSales Executive Summit

 

Salt Lake City, Utah – July 11, 2012DrivingSales today announced the call for entries for the third annual DrivingSales Innovation Cup Award, which recognizes the most innovative…

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Added by Crystal Hartwell on July 11, 2012 at 9:36am — No Comments

INTERNET BUYERS DEMAND IMMEDIATE RESULTS…

When an inquiry comes in on a previously owned vehicle, and you do not have one available, what does your internet department do?

Added by Dan Seelye on July 10, 2012 at 5:50pm — 2 Comments

Do You Have An SEM Strategy For Service?

Do You Have An SEM Strategy For Service? from Potratz on Vimeo.

Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…

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Added by Paul Potratz on July 10, 2012 at 5:34pm — No Comments

My Big Bang Theory

My Big Bang Theory

On the 4th of July, family and friends gather around our great nation to view local firework spectaculars. If all goes according to plan, viewers will get to enjoy the eye popping, jaw dropping, explosions…

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Added by Mark Peterson on July 10, 2012 at 5:25pm — No Comments

The #1 Reason Why Sales Training Programs are Failing Salespeople!

The ambiguous act of sales training is responsible for the high failure rate of salespeople everywhere, in every industry. Quit kidding yourself by engaging in activities to achieve a result that you have not yet defined.

For instance, most people refuse to acknowledge that success is an illusion chased by those that fail to identify what it is that they seek. They have never taken the time to clarify what it is that they define as success, yet they keep stating that they want to be…

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Added by Kurtis Smith on July 10, 2012 at 3:36pm — 9 Comments

How To Choose The RIGHT Vendor

 

You've decided to go outside your dealership to get something handled.  After a lot of thought, you realized it would be better to spend money with the right experts and handle things once, than to save money on paper and take your people away from what they do best for you.  Many times that's exactly what you should do.  But how do you know you have the right company for what you really need?      

 

To help you see how to rate a company or service, I will be using…

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Added by John Fuhrman on July 10, 2012 at 2:03pm — No Comments

Mobile User Experience Expert Luke Wroblewski to Open DrivingSales Executive Summit

Keynote gives dealer attendees deep insight into mobile behavior and sets stage for three days of dynamic and inspiring keynotes; in-the-trenches, cutting-edge profit-building information and peer-to-peer collaboration

 

SALT LAKE CITY, UT – July 10, 2012 – DrivingSales today announced that the internationally recognized mobile experience expert and digital product leader, Luke Wroblewski, will be the opening…

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Added by Crystal Hartwell on July 10, 2012 at 11:58am — No Comments

izmostock and Maground Partner to Offer the World’s Best and Most Cost-effective Automotive Imagery

Alliance revolutionizes vehicle stock photos, blending izmostock’s high quality car images with Maground’s amazing worldwide destination stock photography 

 

San Francisco, CA – July 10, 2012 – izmostock (www.izmostock.com) a division of izmocars, the world-leader in automotive photography and interactive media, today announced a partnership with Maground (…

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Added by Crystal Hartwell on July 10, 2012 at 11:56am — No Comments

Dealerships – Your Website Is Failing You!

Hey guys - 

Check out this blog post authored by ActivEngage CEO Todd Smith about how you can manipulate the Google Search function to your advantage. Your dealership's name is not the only keyword you should be optimizing for!

Read more here: http://livechat.ae/websitefail

Added by Stephen Jackson on July 10, 2012 at 10:47am — No Comments

Managing ELR and COS to Improve GPM on Customer-paid R.O. Sales

Wow, that’s a lot of acronyms, but you know what they all mean, right? Following are four Managing ELR and COS to Improve GPM recommendations from John Gilbert, the Fixed Operations specialist with NCM’s Retail Operations division. To increase your effective labor rate (ELR), reduce your cost of sale (COS), and improve your gross profit margin (GPM) on customer-paid repair order (R.O.) sales:

  1. Check…

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Added by Garry House on July 10, 2012 at 10:00am — 1 Comment

Where The Money Is

Bank robber, Willie Sutton when asked why he robbed banks stated flatly,

“Because that’s where the money is.” Good answer. The car business has forever been changed by the Internet. The customer has the invoice, trim levels, and can even quote sales word tracks. On any new car the customer comes with a wealth of information and the strategy to sell and satisfy this customer has brought a revolution in how car dealers do business. Generally selling new cars is not so much about profit…

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Added by Garrett Osborne on July 9, 2012 at 10:03pm — No Comments

Your Customer's Final Send-Off

You have a customer to come in and pick up their brand new car today.

You are excited because you have a scheduled delivery.

You brag about it and come in on your off day.

The car is shined and ready to go.

The customer shows up on time.

And then it starts to rain.

Another car parks in front of them, delaying their exit.

And now their lasting impression isn't 100%…

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Added by Todd Katcher on July 9, 2012 at 9:00pm — No Comments

Did You Buy It Here?

in…
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Added by Rob Gehring on July 9, 2012 at 4:27pm — No Comments

WARNING! Do you find yourself "GHOSTING" on Craigslist?

During my days in the trenches, I have heard many dealers come across this problem in regards to getting “Ghosted” on Craigslist. So, how do you stop it? Why does your post on Craigslist not generate any traffic for you? Is it something you did wrong or is no one reading your posts? Your posts are not showing up on Craigslist at all, why not? If the answers to my prior questions leave you in a baffled state of confusion, then read on. Let’s begin by learning what exactly is “Ghosting”.…

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Added by Glynn Rodean on July 9, 2012 at 3:30pm — No Comments

Why prospecting doesn't work in most dealerships and how to fix it .

The majority of managers today did little prospecting as a sales rep . Therefore is is tough to teach what you haven't mastered . ALL the successful sales reps today are heavy into prospecting and follow up.       I asked a dealer ,  what would you do if you had a sales rep refuse to do a demo and wait on you to do advertising to get them customers ? He said fire him . I asked why . He said because he isn't doing his job the way we want . Exactly was my answer.

 When the dealer or…

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Added by Fran Taylor on July 9, 2012 at 3:09pm — 8 Comments

Need to ship a car?

Need to ship a car? If you need to ship a car, there are a few things you should know. Shipping a car can be a stressful task if you do not hire the right auto shipping company. The right car shipping company can make this sometimes stressful task, worry free and a smooth process. When doing an Internet search for a vehicle shipper, there are a lot of auto transport companies to choose from, do not be fooled by low auto transport quotes,promises, or guarantees. This can sometimes be a sign…

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Added by Tony Alexander on July 9, 2012 at 2:57pm — No Comments

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