August 2013 Blog Posts (101)

Tips for choosing dealership live chat software

More and more auto dealers see the value of an effective live chat strategy for their website, and choosing the right software is critical to help…

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Added by Big Tom LaPointe on August 31, 2013 at 2:00am — No Comments

Automotive Internet Sales Interviews TrueCar & Responds To Joe Webb & Brian Pasch

Automotive Internet Sales Interviews TrueCar & Responds To Joe Webb & Brian Pasch...

 

It seems that there was a negative post about TrueCar recently, http://www.dealerknows.com/is-this-the-beginning-of-the-end-for-truecar/ Joe Webb of Dealer Knows published the post and then a lot of people in the industry started to jump on the band wagon of the negativity.…

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Added by Sean V. Bradley on August 30, 2013 at 3:32pm — 23 Comments

Who Is In Charge?

A recent study that was conducted by interviewing employees from several industries found that only 15% of those employees felt empowered by their boss to make a necessary decision. To maximize performance, all businesses need clearly defined expectations, processes and job descriptions that include allowable limits to decision making.

In the traditional, heavy, control-oriented selling and managing philosophy that the automotive industry has been used to, employees tend to be used as…

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Added by Mark Tewart on August 30, 2013 at 2:30pm — No Comments

Stop Bulk Remarketing!

Are you using remarketing to your advantage, or are you wasting your prospect’s time?  Remarketing is a very powerful tool for staying in front of your potential buyer and you’re most likely missing out on opportunities because you aren’t doing it right.  The great news is that we have a…

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Added by Rebecca Ward on August 30, 2013 at 10:00am — No Comments

You Never Saw Them Coming – Engaging Online Buyers Who Don’t Submit

It is becoming more difficult and less cost effective for dealerships to attract customers through traditional lead paths. Privacy and spam concerns, as well as years of mismanaged lead programs, have soured the consumer on using quote forms on either dealership or third-party research sites.  In fact, according to JD…

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Added by Myril Shaw on August 30, 2013 at 9:51am — No Comments

Interview about Recruiting and Hiring

Mark Tewart was interviewed on CBT News about recruiting and hiring. To see the interview go to www.cbtnews.com

Thanks and Good Selling,

Added by Mark Tewart on August 30, 2013 at 9:32am — No Comments

DMEa/Automotive News Webinar: Service Reminders Are Broken! The 5 Pillars of Successful Retention Marketing

Free webinar on Thursday, September 12 at 2 p.m. EDT is designed to prevent wasteful spending on ineffective outdated service marketing and offers new tactics that can dramatically increase service revenue, call and service appointment success, and customer retention



Daytona Beach, FL– August 29, 2013 DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the seventh…

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Added by Crystal Hartwell on August 29, 2013 at 9:30am — No Comments

Being Different Makes A Difference

Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…

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Added by Richard Holland on August 29, 2013 at 9:11am — No Comments

Four Politically Incorrect Lessons of Successful Business Women

Women make up over half of the population and workforce and they influence the large majority of purchasing decisions. So why aren’t women obtaining those same levels of success as men in the business world? Is a good-old boy network stifling women? Do women lack the skills, abilities or experience to reach higher levels of success in greater numbers? Women have the ability to reach the same percentages of business success as men, if they follow four politically incorrect lessons of…

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Added by Mark Tewart on August 28, 2013 at 2:39pm — 2 Comments

How SEO is Ruining the Car Business

SEO is destroying the car business. 

Its an awkward thing to write as the president of an SEO company that serves car dealers. Inherently, SEO should be a good thing...nay...a great thing. A core marketing…

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Added by Timothy Martell on August 28, 2013 at 2:00pm — 12 Comments

I need another CRM....Like TODAY

E Lead CRM and my store are going to cut ties, so I want to know who you guys recommend.....Stan Sher....I'm really looking for you to go outside the box of Vinsolutions on this one......Let me know

Romel Quintanilla 

Added by Romel Quintanilla on August 28, 2013 at 12:19pm — No Comments

AutoCon2013 is Giving Away Tickets to a Cirque du Soleil Show!

 

What would make the AutoConnections Conference and Exposition experience better? How about a Cirque du Soleil show? We're giving away 2 pairs of tickets to 2 lucky winners for a show during their stay at the conference. For those of you already attending the conference or thinking about registering, this would be a perfect way to spend one of…

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Added by DealerELITE on August 28, 2013 at 11:32am — No Comments

DealerCentric Names Roger Hilterbrandt Executive Vice President of Sales and Strategy

Digital Automotive Veteran Joins Consumer Auto Finance Innovator

 

Mission Viejo, CA–August 28, 2013–DealerCentric, the pioneer and leader in interactive online auto credit applications, today announced that digital automotive veteran Roger Hilterbrandt has been appointed Executive Vice President of Sales and Strategy. Hilterbrandt joins DealerCentric as the company prepares to launch a next generation eLending solution to the…

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Added by Crystal Hartwell on August 28, 2013 at 11:30am — No Comments

What We Can Learn From The CBS – Time Warner Cable Dispute

About a month ago, Time Warner Cable blacked out CBS in several major markets including Los Angeles, New York and Dallas, because of a dispute with CBS over pricing for retransmission fees. Both sides, of…

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Added by sara callahan on August 28, 2013 at 9:17am — 4 Comments

Six Key Touch Points To Increase Service Retention Part 2

Watch Think Tank Tuesday this week to see the final key touch points to keep your service bays full and clients coming back for more!

Added by Paul Potratz on August 27, 2013 at 2:16pm — No Comments

How Listening can Lead to Innovation

Steven Arsenault CEO and key innovator at One Big Broadcast explains how he conceptualized the idea for One Big Broadcast’s (New Release) “OBB Autos Showroom NXT”.

We were having lunch with Key West Ford's…

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Added by Bill Cosgrove on August 27, 2013 at 10:49am — No Comments

How to Create a Customer for Life Through Emotion

As football season approaches, I am reminded of a story that was widely publicized last spring. Joe Flacco, having just signed a $121 million contract with the Baltimore Ravens which made him…

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Added by Mike Gorun on August 27, 2013 at 10:19am — No Comments

How Live Chat Stole Google's #1 Place In My Heart

For the last 5 years, Google has been my most frequently visited website. It's been my homepage for as long as I can remember. Most times, without even thinking, I begin typing 'www.google.com' into my browser even if I'm not headed in that direction at all. In part, Google is an extension of my…

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Added by Katie Colihan on August 27, 2013 at 9:00am — No Comments

Last Chance to Register! How Service Advisors KILL Customer Retention

Upcoming Webinar


 Only 1 Hour Left to Register for Jeff Cowan's Webinar!

"How Service Advisors KILL Customer Retention"…

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Added by Jeff Cowan on August 27, 2013 at 7:30am — No Comments

Targeted Keywords and What they Mean to Your Dealership

“Cars” and “dealership” are probably not the best keywords for you.  When it comes to getting the most out of search engine optimization, a key aspect in the process is to carefully analyze and think through what keywords you should be using.  One of the first points to ponder is whether or not the keywords that you are selecting or currently using are too broad.  This is a very common mistake for all kind of companies and businesses, as they opt for very broad…

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Added by David Farmer on August 27, 2013 at 7:27am — No Comments

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Write Service Podcast: Episode 45- The Holes in Your Process

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CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 2 o...
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August Auto Lease Prices Increase By Up To 54% On Several Vehicles

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How To Sell Cars on Facebook: Real Social Selling

Originally recorded live as part of the Undeniable Advantage Live Video Webcast Series. Social Selling is real and it's happening today! Right now, dynamic, ...
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Best Run about Boats For Family

If you are searching for a boat that is great for the whole family but it is also quite satisfying…See More
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