November 2011 Blog Posts (132)

Transparency? Whose your local dealer?

Transparency is supposed to cure the excess profit that dealerships make on selling a “commodity”. We’re discussing a platform that promises “upfront pricing” as the “new world order” but cautions “its arrival heralds a bona fide tipping point in automotive retailing”. Transparency offers the customers an “upfront pricing” that is “non-negotiable in an environment defined by net margin compression”

Some say, we don’t want transparency suggesting instead that we prefer deceit and…


Added by Joe Clementi on November 30, 2011 at 1:56pm — 4 Comments

Facebook Social Media Tip ~ Friend Networking ~ MIG Tip #101

During MARKIT Group social media training sessions, we discover that in an effort to be efficient, training classes often have a wide range of participants - some very experienced, others totally new to social media.  On that note, we will be posting weekly social media tips in an effort to provide some quick and easy tips that users of all experience can utilize.


Friday Facebook Social Media…


Added by Nannette Staropoli on November 30, 2011 at 1:30pm — No Comments

I encourage you to get your salespeople to go to the TRUE CAR site and try it

Anything that helps you sell cars long term is a good thing,short term not good.As far as TRUE CAR goes I encourage you to get your salespeople to go to the site and try it. At least they they will know what the consumers are seeing. Paying 295.00 for a new car lead and 395.00 for a used car lead doesn't say much about the dealership. Low gross and no gross does not help a salesperson or a dealership. The consumers should see the TRUE CAR presentation to the dealers. They remind you of all…


Added by Ocie C. Welch III on November 30, 2011 at 11:30am — 9 Comments

Building Low Cost Billboards On The Internet Highway

If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway.  Business owners were told that they needed to get their business on this promising new road.


I chuckled last year when Sean Wolfington showed by a vintage automotive marketing that…


Added by Brian Pasch on November 30, 2011 at 7:00am — No Comments

If You're Looking For A Sign...

...Do that thing you've been meaning to do.



...and I mean, if it's getting Automotive Live Chat For Your Site, then, well. I CAN HELP WITH THAT!


But seriously, get 'er done,…


Added by Katie Colihan on November 29, 2011 at 4:04pm — No Comments

RapidFire Auto on AutoDealerTarget Roundtable Tonight

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.

This Week

When: Tuesday, November 29th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at

Featured Guest: Greg Clausen and Jae Chang of RapidFire Auto (…


Added by Tom Kain on November 29, 2011 at 4:01pm — No Comments

From the NCM Institute blog: Structuring Your Dealership for 30% Net to Gross

NCM® Associates has been facilitating 20 Groups since 1947. And even from those early days, our moderators and member dealers have focused on the Net Profit to Gross Profit Percentage (Net-to-Gross %) as a key metric of perfor­mance measurement. Over at least the last three decades, the NCM 20 Group community has established 30% Net-to-Gross (BOT*) as the “best practices…


Added by Robin Keller on November 29, 2011 at 3:30pm — No Comments

Smokin Hot Drop Top

Smokin hot drop top!…


Added by Ben Nef on November 29, 2011 at 2:05pm — No Comments

Game Plan 2012 Series – How to Intentionally use Training as a Business Development Strategy – Part I

One of the toughest decisions that most business owners struggle with is deciding whether to commit to training programs that are not associated to a capital investment.

Unfortunately, this resistance stems from the poor track record that many of these training programs have in producing measureable results. Although these concerns are often unspoken, it explains why many business owners are hesitant to commit to outside training solutions even though they know that it is desperately…


Added by Kurtis Smith on November 29, 2011 at 12:59pm — No Comments

Let’s Talk About Forgiving



Let’s Talk About Forgiving


Can we talk about forgiving?

Why is it so hard to do?

Forgiveness is a misunderstood notion.

When I discuss forgiveness…


Added by Jack Higginbotham on November 29, 2011 at 12:30pm — No Comments

The Digital Edge Summit: Learn How to Implement the Latest Internet Strategies to Increase Dealership Profits in 2012!

If you aren't already planning on attending the Digital Edge Summit, Tuesday, December 6, 2011 in Los Angeles, pay attention.


A number of leading gurus in automotive online marketing are bringing their expertise to the Southern California market for one information-packed event.  This full-day seminar will teach you how to implement the latest Internet…


Added by Ali Amirrezvani on November 29, 2011 at 12:08pm — No Comments

Is Your Dealership Performing Service Walk-Arounds?

I personally can't imagine not performing a walk-around.  A walk-around is where I start building rapport with my customers and most of all start my upselling.  Also, when you have your customer join you in your walk-around it elimates policy claims on scratches and dents as well.


Results for me have been high CSI scores, 50% increase in sales (wipers, tires, recommended maintenances, filters, rotates, and most of all, building…


Added by Maria Lofgren on November 29, 2011 at 10:43am — 4 Comments

Putting a Lid on Loyalty: Little Things Can Mean a Lot

Good morning,


I wanted to share an article written by Paul Long, explaining the way companies can express their appreciation to their customers, and how inexpensive it can be. Take a look, and see how you can thank your loyal customers in an easy and effective way.



‘Putting a Lid on Loyalty – Little Things Can Mean a Lot’


Since we are in the business of loyalty marketing – and indeed it is our only…


Added by Will Michaelson on November 29, 2011 at 9:46am — No Comments

Social Media Solution for small or large dealers!

 The end of the year has finally arrived.  Still puzzled as to why dealers are not yet fully using social media to drive sales.  Visited a Fan page for a dealer today... This dealer was one of the top dealers in the country for years.  No science as to why they are having a hard time selling a hundred units now..  Their page only had 25 fans.

Visited another, they…


Added by Craig Darling on November 28, 2011 at 4:10pm — No Comments

VinSolutions Announces Certification with Jaguar Land Rover North America

VinSolutions, an industry-leading developer of Internet-based Customer Relations    Management (CRM) and Internet Lead Management (ILM) software, has successfully implemented the technical integration in support of the Jaguar Land Rover North America LEADS program.

The Jaguar Land Rover North America certification ensures that dealers using the VinSolutions’ suite of products will be compliant with the new LEADS program guidelines, set by Jaguar…

Added by Lucas Bixler on November 28, 2011 at 1:21pm — No Comments

Ken Potter Named Mota Motors Chief Revenue Officer


 Digital Automotive Veteran Joins Expanding Team at Online Automotive Innovator


Venice, CA  -- November 28, 2011   Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that digital automotive marketing veteran Ken Potter has been appointed as the company’s Chief Revenue Officer. Potter joins an expanding team of automotive and digital leaders at Mota as…


Added by Crystal Hartwell on November 28, 2011 at 8:37am — No Comments

Another Example Why Your Google Places Account Needs To Be 100% Complete

At times I feel like a newspaper reporter on the Google "beat" just trying to stay up with the latest changes in Google search, Google Places, Google paid search, and their social strategy.  


This week I noticed that Google is exposing the details of the Google Places listing on a search that…


Added by Brian Pasch on November 28, 2011 at 7:00am — No Comments

CIT Teams - Is It The Most Important Team In Your Dealership?









Continuous Improvement Team (CIT) - I have seen many dealerships in the United States with CIT teams and a lot of dealerships without CIT teams.  I must admit there is dealerships that also have CIT teams and not utilized to the fullest potential.


Structure on building a CIT…


Added by Randolph S. Lofgren on November 27, 2011 at 9:49pm — 1 Comment

TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?

Jim Ziegler asks...

I am hearing a lot of discussion about True Car and ZAG.  I continually scratch my head and wonder if  desperate dealers are doing the marketing limbo "How Low Can You Go?" 

Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these…


Added by James A. Ziegler on November 27, 2011 at 5:30pm — 1860 Comments

Building a Complete List of Automotive Social Networks

There is a distinct taste of irony to this post. I made my feelings known about cross-posting on all of the social networks earlier this month. Now I must break my own personal rule.

This time, I have good reason.

We're trying to compile a…


Added by JD Rucker on November 26, 2011 at 3:46pm — 1 Comment

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