Transparency is supposed to cure the excess profit that dealerships make on selling a “commodity”. We’re discussing a platform that promises “upfront pricing” as the “new world order” but cautions “its arrival heralds a bona fide tipping point in automotive retailing”. Transparency offers the customers an “upfront pricing” that is “non-negotiable in an environment defined by net margin compression”
Some say, we don’t want transparency suggesting instead that we prefer deceit and…
Added by Joe Clementi on November 30, 2011 at 1:56pm — 4 Comments
During MARKIT Group social media training sessions, we discover that in an effort to be efficient, training classes often have a wide range of participants - some very experienced, others totally new to social media. On that note, we will be posting weekly social media tips in an effort to provide some quick and easy tips that users of all experience can utilize.
Friday Facebook Social Media…Continue
Added by Nannette Staropoli on November 30, 2011 at 1:30pm — No Comments
Anything that helps you sell cars long term is a good thing,short term not good.As far as TRUE CAR goes I encourage you to get your salespeople to go to the site and try it. At least they they will know what the consumers are seeing. Paying 295.00 for a new car lead and 395.00 for a used car lead doesn't say much about the dealership. Low gross and no gross does not help a salesperson or a dealership. The consumers should see the TRUE CAR presentation to the dealers. They remind you of all…Continue
Added by Ocie C. Welch III on November 30, 2011 at 11:30am — 9 Comments
If you have been around long enough, you'll remember that when the Internet first came to national attention, it was often called the Internet Highway. Business owners were told that they needed to get their business on this promising new road.
I chuckled last year when Sean Wolfington showed by a vintage automotive marketing that…Continue
Added by Brian Pasch on November 30, 2011 at 7:00am — No Comments
...Do that thing you've been meaning to do.
...and I mean, if it's getting Automotive Live Chat For Your Site, then, well. I CAN HELP WITH THAT!
But seriously, get 'er done,…Continue
Added by Katie Colihan on November 29, 2011 at 4:04pm — No Comments
The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.
When: Tuesday, November 29th @ 10pm Eastern / 9pm Central
Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable
Featured Guest: Greg Clausen and Jae Chang of RapidFire Auto (…
Added by Tom Kain on November 29, 2011 at 4:01pm — No Comments
NCM® Associates has been facilitating 20 Groups since 1947. And even from those early days, our moderators and member dealers have focused on the Net Profit to Gross Profit Percentage (Net-to-Gross %) as a key metric of performance measurement. Over at least the last three decades, the NCM 20 Group community has established 30% Net-to-Gross (BOT*) as the “best practices…Continue
Added by Robin Keller on November 29, 2011 at 3:30pm — No Comments
Smokin hot drop top!…
Added by Ben Nef on November 29, 2011 at 2:05pm — No Comments
One of the toughest decisions that most business owners struggle with is deciding whether to commit to training programs that are not associated to a capital investment.
Unfortunately, this resistance stems from the poor track record that many of these training programs have in producing measureable results. Although these concerns are often unspoken, it explains why many business owners are hesitant to commit to outside training solutions even though they know that it is desperately…Continue
Added by Kurtis Smith on November 29, 2011 at 12:59pm — No Comments
Let’s Talk About Forgiving
Can we talk about forgiving?
Why is it so hard to do?
Forgiveness is a misunderstood notion.
When I discuss forgiveness…Continue
Added by Jack Higginbotham on November 29, 2011 at 12:30pm — No Comments
If you aren't already planning on attending the Digital Edge Summit, Tuesday, December 6, 2011 in Los Angeles, pay attention.
A number of leading gurus in automotive online marketing are bringing their expertise to the Southern California market for one information-packed event. This full-day seminar will teach you how to implement the latest Internet…Continue
Added by Ali Amirrezvani on November 29, 2011 at 12:08pm — No Comments
I personally can't imagine not performing a walk-around. A walk-around is where I start building rapport with my customers and most of all start my upselling. Also, when you have your customer join you in your walk-around it elimates policy claims on scratches and dents as well.
Results for me have been high CSI scores, 50% increase in sales (wipers, tires, recommended maintenances, filters, rotates, and most of all, building…Continue
Added by Maria Lofgren on November 29, 2011 at 10:43am — 4 Comments
I wanted to share an article written by Paul Long, explaining the way companies can express their appreciation to their customers, and how inexpensive it can be. Take a look, and see how you can thank your loyal customers in an easy and effective way.
‘Putting a Lid on Loyalty – Little Things Can Mean a Lot’
Since we are in the business of loyalty marketing – and indeed it is our only…Continue
Added by Will Michaelson on November 29, 2011 at 9:46am — No Comments
The end of the year has finally arrived. Still puzzled as to why dealers are not yet fully using social media to drive sales. Visited a Fan page for a dealer today... This dealer was one of the top dealers in the country for years. No science as to why they are having a hard time selling a hundred units now.. Their page only had 25 fans.
Visited another, they…Continue
Added by Craig Darling on November 28, 2011 at 4:10pm — No Comments
Added by Lucas Bixler on November 28, 2011 at 1:21pm — No Comments
Digital Automotive Veteran Joins Expanding Team at Online Automotive Innovator
Venice, CA -- November 28, 2011
– Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that digital automotive marketing veteran Ken Potter has been appointed as the company’s Chief Revenue Officer. Potter joins an expanding team of automotive and digital leaders at Mota as…
Added by Crystal Hartwell on November 28, 2011 at 8:37am — No Comments
At times I feel like a newspaper reporter on the Google "beat" just trying to stay up with the latest changes in Google search, Google Places, Google paid search, and their social strategy.
This week I noticed that Google is exposing the details of the Google Places listing on a search that…Continue
Added by Brian Pasch on November 28, 2011 at 7:00am — No Comments
Continuous Improvement Team (CIT) - I have seen many dealerships in the United States with CIT teams and a lot of dealerships without CIT teams. I must admit there is dealerships that also have CIT teams and not utilized to the fullest potential.
Structure on building a CIT…Continue
Added by Randolph S. Lofgren on November 27, 2011 at 9:49pm — 1 Comment
Jim Ziegler asks...
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these…
Added by James A. Ziegler on November 27, 2011 at 5:30pm — 1860 Comments
There is a distinct taste of irony to this post. I made my feelings known about cross-posting on all of the social networks earlier this month. Now I must break my own personal rule.
This time, I have good reason.
We're trying to compile a…Continue
Added by JD Rucker on November 26, 2011 at 3:46pm — 1 Comment