December 2012 Blog Posts (150)

Automotive Sales Training - Why Your New Year's Resolutions Fail

When you read the title to this article, did it make you wince? Did it make you a little angry? For most of you, you have already let your resolutions go to the wayside with empty promises. The good news is that you can achieve most, if not all, of your resolutions.

 

First of all, words are cheap. You must truly decide. You are who you decide to be at any given moment. When you truly decide to achieve something, you begin to walk, talk and act more like that person who…

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Added by Mark Tewart on December 31, 2012 at 11:00am — No Comments

Four Keys to Automotive SEO from a Guy in the Trenches

Men in the Trenches

The other day I was in a meeting with a potential client. We were discussing automotive SEO best practices and the way that the search engines are changing the way they rank. We talked about the best ways a dealer can stay ahead of their competition for their current keywords while moving up in the competitive keywords in the area.…

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Added by JD Rucker on December 31, 2012 at 8:30am — No Comments

Automotive Internet Sales and BDC Expert Stan Sher To Speak at Internet Battle Plan XII

http://www.prlog.org/12050998-automotive-internet-sales-and-bdc-expert-stan-sher-to-speak-at-internet-battle-plan-xii.html

Automotive Industry legend, Jim Ziegler returns with his highly successful Internet Battle Plan XII to the Crowne Plaza Ravinia in Atlanta on January 16th-17th, 2013 with a powerful line up of…

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Added by Stan Sher on December 31, 2012 at 4:09am — No Comments

Why notes are so critical

I have repeatedly been told by sales personal that they do not need to mark there deals sold because the system automatically does it. I have also heard this is why some customers are not logged.

This is on premise a horrible idea that you are relying on technology alone to give you one of your best contacts you will have.



I want you to consider something. This person liked you, the dealership, and the deal so much that they invested thousands of dollars with you.…

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Added by Robert Hildreth on December 30, 2012 at 4:39pm — 2 Comments

What does your online story tell?



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Added by Lizelle Landino on December 30, 2012 at 8:31am — 1 Comment

Using Google+ as a Lite Business Blogging Platform

Using Google+ as a Lit





Facebook has the market cornered on true social networking. Twitter is the news source. YouTube owns videos. Google+, the network that's growing huge but still having challenges communicating its identity, has one major advantage over all of the other social networks: size of posts.



It's possible to format and…

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Added by JD Rucker on December 30, 2012 at 8:30am — No Comments

Car Buying: Millennials Trust Online Customer Reviews More Than Opinions of Friends and Family

Millennials Trust Dealership and Car Buying Purchase Recommendations to Customer Reviews (UGC) Over the Opinions of Friends and Family...

51% of Millennials (born between roughly 1977 and…

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Added by Ralph Paglia on December 30, 2012 at 2:30am — 2 Comments

Disturbing Education

I recently had an experience at my store about a girl trying to buy a car. She came in to our store and had all the typical defensive walls up. She seemed to be very cautious and deliberate with almost every action and word she said. It just seemed as if she was nervous and intimidated with coming to a car dealership on her own. But little did we know, she had a plan and was prepared to "do battle" with us when it came time to discuss the…

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Added by Mike Myers on December 29, 2012 at 9:33am — 11 Comments

BEST BET FOR YOUR 2013 SEM NEEDS IS "SHOWROOM LOGIC" !!!!

  1. Any dealer who is not commited to being actively involved in the SEM arena is going to be left in the dust in 2013.The PPC marketing segment was over 23 BILLION DOLLARS in revenue in 2012 and is forecast to exceed 26 BILLION DOLLARS in 2013 ! After being exposed to numerous PPC Companies, the BEST by far is "SHOWROOM LOGIC" ! Just a few facts about this company I want to share with you that may help you understand why I know they need to be a key part of your marketing plans for…
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Added by Bruce Belanger on December 29, 2012 at 8:51am — No Comments

Car Dealer SEO Mistakes: Stagnant Keywords

Keywords

There’s a plethora of articles, tips, and techniques about automotive SEO that fill blogs, webinars, and training courses. Everyone has opinions about what works best and how to help dealers rank better in search. The biggest mistake that dealers (and their vendors) often make isn’t in the SEO techniques themselves but rather in the underlying keyword principles. It doesn’t…

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Added by JD Rucker on December 29, 2012 at 8:30am — 1 Comment

The New Year...

The Oldest of all celebrations...

A History of the New Year A move from March to January The celebration of the new year on January 1st is a relatively new phenomenon. The earliest recording of a new year celebration is believed to have been in Mesopotamia, c. 2000 B.C. and was celebrated around the time of the vernal equinox, in mid-March. A variety of other dates tied to the seasons were also used by various ancient cultures. The Egyptians, Phoenicians, and Persians began their new…

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Added by Bob Gaber on December 29, 2012 at 7:05am — No Comments

What if you paid the sales people by splitting a percentage of the bottom-line?

Equal Share

What if you paid the sales people their commission by splitting a percentage of the bottom-line? They would be paid as one group  split equally on the gross profit. There would be unit bonuses paid for sales people selling more than ten units.Paying a split of the gross bottom-line would…

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Added by Kody Clemmons on December 28, 2012 at 1:46pm — No Comments

Brief Red Bull Case Study

Marketing with Twitter and Facebook should be less about selling a product, and more about selling your brand. Some companies don’t understand this and that’s why they believe social media isn’t valuable, because when you only use it to showcase sales, it isn’t. Other brands have a firm grasp on…

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Added by Timothy Martell on December 28, 2012 at 10:09am — No Comments

Always Keep Your Eyes Open for Social Media Opportunities

Opportunities

“I sit down at the computer and think of things to post on social media.”

This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time” set aside, and…

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Added by JD Rucker on December 28, 2012 at 8:00am — No Comments

Why Direct Mail Is Essential To A Fully Integrated Marketing Strategy

 

No matter how many new marketing options come onto the scene, automotive direct mail continues to prove itself as one of the most valuable tools in any car dealer’s arsenal. Why? For its ability to drive new sales.…

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Added by Geoffrey Wise on December 27, 2012 at 10:38pm — No Comments

Automotive Sales Training - Change More Than The Calendar

The last quarter of the year rolls around and you begin to hear some common refrains:

  • "We are waiting until the first of the year"
  • "Starting in January I am going to..."
  • "We have to wait until spring when business picks up"
  • "The first of the year I am really going to get into it."

Here's the reality for most people who make these statements: The calendar is the only thing that changes.

If you are waiting for the calendar to change…

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Added by Mark Tewart on December 27, 2012 at 11:00am — 2 Comments

A winning action plan for 2013

Those of you who know me at all know I do not dabble in little projects often.  I like to spend my days breaking records, thinking big and planning attacks on the competition.  That said, it is always good to have a plan in place to follow that has been carefully crafted to do all those…

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Added by Troy Spring on December 27, 2012 at 11:00am — No Comments

Car Dealer SEO Mistakes: Stagnant Keywords

Keywords

There’s a plethora of articles, tips, and techniques about automotive SEO that fill blogs, webinars, and training courses. Everyone has opinions about what works best and how to help dealers rank better in search. The biggest mistake that dealers (and their vendors) often make isn’t in the SEO techniques themselves but rather in the underlying keyword principles. It doesn’t…

Continue

Added by JD Rucker on December 27, 2012 at 8:00am — 2 Comments

Google Adwords To Provide VIN# Level PPC Campaigns

Car dealers have been perfecting the best strategies to implement paid search campaigns.   It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or Autotrader.com.

In…

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Added by Brian Pasch on December 26, 2012 at 9:00pm — No Comments

2013 Resolutions

Annnnd we’re back! I hope everyone had a very merry Christmas, a happy Chanukah, and/or a pleasant other seasonal holiday. Now that we’re all back to work, I figured we could ease into things by thinking about the future, namely 2013. It’s only a week away, and this is the perfect time to take a look at your strategies for SEO, …

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Added by Timothy Martell on December 26, 2012 at 11:00am — No Comments

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